AMAZON SOLUTIONS
AMAZON - FRIEND OR FOE IN YOUR SALES STRATEGY?
Amazon Is The Most Popular Marketplace
According to the latest statistics from Internet Retailer, 97% of American consumers shop on Amazon. Moreover, according to their CONSUMER SURVEY where shoppers were asked: “When shopping online, where are the first and second places you visit?” Amazon proved to be the most popular online marketplace by far.
*2018 sales statistics
Weby Corp Is In The Top 100 Sellers On Amazon By Sales Volume
These days Amazon has a huge impact on any retailer, and this greatly affects both online and brick and mortar sales. For this reason, we pay very close attention to the Amazon channel and offer a full range of services for creating, optimizing and promoting listings on Amazon. Our expertise allows us to optimize listings for both new and well-known brands.
WHAT PARTNERS SAY ABOUT US
It is up to the brand to decide whether or not to have its products on Amazon, but our advice is DO NOT IGNORE this channel. Our main goal is to help brands who have great potential but lack proper experience solve their existing problems. Our extensive experience has helped us form an effective sales management system for Amazon. This system includes several key steps, and we are ready to accompany you every step of the way to maximize your sales.
HOW IT WORKS –> A Viral Amazon Launch: Scalarworks Product Launch Case Studies
WHY PICK WEBY?
OUR ADVANTAGES
Retail Store
Two Brick and Mortar Stores
Online Properties
Three Independent eCommerce Websites
Amazon Rating
100% positive
Amazon Total Reviews
Over 50,000
| WE OFFER | |
| Amazon SEO Listings Optimization | Reach 1 page of search results |
| A+/EBC (Enhance Brand Content) Listings | Rank higher than competition for the same keywords |
| Amazon Store Creation and Management | Match Your Brand website look and feel on Amazon |
| Amazon Advertising Launch and Management | Drive traffic to a product listing and sell more |
| Negative Reviews Management | Control your brand image |
| Pricing and MAP monitoring | Know your offenders |
| Upload products to marketplaces | Get the expertise, not the payroll |
| We do all of this for FREE (For now, so DO NOT WAIT – Contact Us TODAY) | |
WORKING WITH BRANDS ON AMAZON
Often companies are confident that they have reached their Amazon sales ceiling, but in most cases, there are still a lot of opportunities to increase sales. Brands face a variety of different problems as Amazon retailers. Some of them are hidden deep inside, while some are right on the surface.
We will conduct an analysis of your Amazon sales approach and identify any issues
FREE OF CHARGE
Today most brands already have Amazon listings, but in 95% of cases, they use only half of their potential at Amazon… or even less. Often, manufacturers do not pay enough attention to how their products are presented, leaving this issue to the dealers. Dealers, in turn, are very rarely interested in promoting the brand. For them, the main thing is to buy cheap and to sell at a higher price. Often dealers are not worried about the reputation of the brand.
Our company has chosen a different path. We clearly describe the manufacturers’ problems and correct the mistakes on Amazon. In fact, we fully represent the brand’s interests.
Our team can not only form a list of problems but also take on the work to solve them:
Product title optimization
Product title optimization
Similar to Google’s search algorithm, Amazon has its own infrastructure that determines where your product will rank. Product title optimization is a must if you want to rank higher.
For most categories, you have a 250 character title limit, and you should use it – all of it.
We create
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Titles for humans based on what real people are searching for
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Highly relevant titles using priority target keywords
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Product titles, which give the shopper immediate important information
What we can do for your brand
We know all the best takeaways for writing killer product titles to help your brand use the real power of Amazon.
Images are part of Amazon SEO, too!
Images are part of Amazon SEO, too!
Product images are the most important deciding factor when a shopper chooses to click through from the SERPs to the product listing page. Product images are also a huge influencer on the shopper’s decision to buy.
What we do
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Select or design product images for customers so they know exactly what they are buying.
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Represent your product from all angles with several images.
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Select or make product images with a decent resolution to enable zoom function
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Make sure that your brand is clearly visible
What we can do for your brand
We will use best Amazon SEO practices with your product photos to create an advantage for your brand! Shoppers will see how wonderful your product is, how easy it is to use your product or how convenient it is to store it.
We will depict all your product’s benefits!
Do you have videos on your listings?
Do you have videos on your listings?
There’s no doubt about it, having a video on your listing will drastically increase your conversion rate. Videos will help you stand out from the competition!
What we do
Unfortunately, Amazon doesn’t have an easy way for third party sellers to add videos to their listings, but we can help!
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We can make animated advertisements for your products
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We can place any professional video product reviews under 20 minutes in length
What we can do for your brand
Putting a video on your listings is worth our time and energy as the results will be great for your brand development!
Bullet points
Bullet points
Bullets are a crucial area of your listing. They are highly important for Amazon SEO because they succinctly outline features, benefits and reasons for purchasing your goods.
What we do
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Draw attention to your product and give you the precious opportunity to highlight your brand’s best features
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Skillfully use HTML and formatting to make the bullet points more visually appealing and separate
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Test where the best location for your most relevant keywords is within the bullet points
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Test the distance between keywords in the bullet points to see if that has an impact on ranking
What we can do for your brand
We create a crafted set of bullet points for your product, designed to beautifully accentuate its key selling points. We also contribute to increasing keyword exposure within the organic search results.
Variation Relationships
Variation Relationships
Variation relationships are used to help customers easily discover, compare and purchase different variations of a product.
What we can do for your brand
We will help your potential customers quickly find your product, as well as make it easier for them to discover and compare different versions of your product on a single page. We will connect your products that are essentially the same, yet differ in one or more key attributes.
What we do
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Find and analyze the same fundamental relationship across all your product types
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Create valid variations
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Set up parent/child relationships between your relevant products
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Help you correctly use established variation themes
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Provide the best customer experience for your clients
Product category
Product category
Product category influences your CTR, and therefore should not be left out of your Amazon SEO efforts. When creating Amazon listings, it is critical to be as accurate as possible in choosing the product category.
What we can do for your brand
Choosing the appropriate category is a fairly straightforward task – we will select the best category where there is room for your brand to be competitive and there are opportunities to earn the first-page listing.
What we do
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Perform targeted research on similar products
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Monitor your competitors’ category paths
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Find better ways to categorize what you are selling
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Improve SEO by collecting all of the category words for keyword search terms
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Determine the best category and subcategories that will work best for your product
Duplicate content
D is for Danger and Duplicate content!
Duplicate content can be harmful in two ways:
- When you have duplicate listings for the same products on Amazon
- When your product-related content is the same on your website and on Amazon
Issues surrounding duplicate content and low-quality descriptions can spell disaster in your rankings. It can also bury your own website’s product pages if you use the same content on your website and on Amazon.
What we can do for your brand
We help you optimize products for Amazon without compromising the onsite optimization and organic traffic potential of your own eCommerce store.
What we do
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Find and fix the duplicate content by rewriting the product pages coupled with basic keyword research and on-page optimization
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Combine duplicate listings so that reviews are summarized
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Make it easier for the manufacturer to control all the dealers who sell under the same listing
Product description
Product description
Product descriptions are extremely important when selling online. They are part of the eCommerce “Holy Trinity” along with titles and images.
What we do
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Add HTML formatting to your Amazon product descriptions
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Use all the 2000 characters to persuade customers that your product is the best on the market
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We make sure the description is easy to read
What we can do for your brand
We can make a massive difference to how your Amazon product description looks, and increase the chances of someone buying your product.
Technical Details
Technical Details
Technical details provide your customers with the information they need to make a purchasing decision. If customers have all the information they need without having to contact you, they are more likely to make a purchase. Details also help shoppers find what they really need.
What we do
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Provide customers with all necessary information
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Carefully monitor the correctness of all parameters
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Add keywords and keyphrases
What we can do for your brand
We make your products far easier to find for customers, which has a positive impact your sales.
Amazon’s "Compare Similar Items"
Amazon’s “Compare Similar Items”
It’s been proven many times over the years that comparisons are an important step in the purchasing decision. Amazon’s “Compare Similar Items” Feature allows you to do side-by-side comparisons of products.
What we can do for your brand
We can make your products look advantageous in any comparison.
What we do
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Provide all the necessary information for comparison
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Fill in all the comparison options
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Present all the advantages your product
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Make your item be shown as “similar” in other listings
Amazon A+ Content
Amazon A+ Content
Amazon A+ Content integrates rich images, detailed product descriptions, charts and narrative copy to help customers make more informed buying decisions.
What we can do for your brand
We can showcase your brand and better convey the true value of your products!
Advantages of A+ Content
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Increases conversion
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Enhances your brand presence
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Increases your Amazon competitiveness
Premium A+ Content
The sixteen all-new Premium A+ modules are designed to differentiate a vendor’s products and increase brand engagement with the following features:
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Larger images to show off your product and brand
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Support for video
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Interactive modules to highlight product features and lifestyle content
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New comparison tables for easier product research
A+ content is visually appealing
A+ content is more informative
A+ content increases convertion
A+ content informs of all possibilities and variations
A+ content increases brand recognition
Related Video Shorts
Related Video Shorts
Even if you write 1,000 words about your product, a video can say at least 10,000 more! Amazon Video Shorts give you an awesome functionality through the latest product marketing application.
What we do
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Upload product videos to your Amazon detail pages
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Educate and help your Amazon shoppers make more informed purchases
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Provide your video with all necessary metadata
What we can do for your brand
WebyCorp can help make selling on Amazon successful by using influencer video programs on Amazon Video Shorts and Related Videos sections of your brand product pages.
Customer Questions & Answers
Customer Questions & Answers
A “Questions and Answers” page allows people to ask a question about your product and then other people or you can answer them.
What we do
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Provide you with a bunch of great Question and Answer content which can be indexed by search engines
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Provide your clients with some actual experience
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Give your company strong customer data.
What we can do for your brand
We can facilitate interactions between customers and manufacturers.
Catalog Listing validation
What if some of your products are not uploaded to Amazon?
In addition to optimizing listings on Amazon, we analyze the manufacturer’s assortment to check whether it’s complete. Often it turns out that a company presents only the most popular products, as the majority of dealers do not work with unpopular or new items. We believe that with proper attention to all nuances, each product has its potential – so we are trying to upload the entire catalog of the manufacturer.
For many manufacturers, this step is one of the most important, since at this stage it is necessary to collect and process a lot of data. If you make mistakes at this stage, you will spend a lot of time and effort to fix them later. We will ensure you get things right the first time.
We are ready to create listings that will meet all modern trends and Amazon requirements.
Our advantages:
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Ability to work with a huge amount of data, create thousands of listings, including matrix ones
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High speed of data processing and unloading on Amazon
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Creation of the most detailed descriptions, high-quality photos and videos
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Creation of thoroughly SEO-optimized listings
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Personal manager for each brand, who monitors every change on Amazon
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Opportunity to use all the Amazon additional advantages (A + listings, Video, etc.)
REMOVING NEGATIVE REVIEWS
Negative reviews can seriously make your sales drop. Sellers should react as fast as possible to negative feedback to reduce the damage.
How we deal with negative reviews
- Contact the customers directly trying to get them to revise or delete their negative reviews retrospectively
- Ask Amazon to delete a negative product review, if it does not comply with the review guidelines
- Publicly comment on negative reviews to reduce the damage to the product’s listing
GETTING MORE POSITIVE REVIEWS
Over 90% of Amazon buyers typically fail to leave feedback. Moreover, customers with a negative experience are more motivated to leave feedback.
How we can help you get more positive reviews
- Automatically send review requests to customers
- Customize automated emails by setting timing preferences so that customers receive emails at the time when they are most likely leave feedback
- Generate first reviews for new products with the help of the Amazon Early Reviewer Program
The more popular your brand becomes, the more dealers want to sell your products. This leads to a number of problems that can cause great harm to your brand. In this regard, we provide a range of services that help protect your brand from unreliable “gray” dealers, who do not comply with the terms of cooperation, violate the MAP policy, or even sell fakes instead of your goods.
BRAND REGISTRY
Each brand on its way to development on Amazon faces many problems. If you sell products online, it is very important to prove your ownership of the products you’re selling to protect your business. We help our partners to build a business development plan to protect their registered trademarks and create an accurate and trusted experience for customers.
We can offer
- Help in protecting against gray dealers
- Monitoring of dealers
- Assistance in registering property rights
- Recommendations for expanding the Amazon dealer network
- Reporting violations to Amazon
TRANSPARENCY PROGRAM
Amazon Transparеncy Program functions perfectly as
ANTI-COUNTERFEITING SERVICE
Amazon is now implementing Transparency checks, ensuring that only authentic units of Transparency-enabled products are shipped to customers. Actually, transparency is an industrywide, retailer agnostic service that proactively detects the sale and shipment of counterfeit goods, tracks chain of custody, and improves transparency of products at the consumer level.
ANTI-UNAUTHORIZED SELLER CENTER
The program helps a legitimate brand owner be considered the only authoritative owner of all the products under SKUs belonging to that brand. This security feature gives the brand owner final authority on things pertaining to the brand.
MAP MONITORING
Why is MAP tracking and monitoring important?
- Manufacturers want to protect their brand image by avoiding deceptive or excessive discounting, which has an incredible effect on brand value and negatively affects the consumer’s perception of that particular brand
- MAP leaves online purveyors no reason to take part in price warfare of any kind, as everyone shares the same price floor, which keeps one retailer from taking cheap shots at another
- MAP Price compliance is in the manufacturer’s interest as the more retailers sell, the more they will buy from the manufacturer, so оbeying MAP policies benefits retailers and manufacturers alike
What we can do for you
Detect
Detection of MAP violators on Amazon, Ebay, etcCollect evidence
We take screenshots of pages with MAP violationReport
We prepare customized reports in the form of tablesAnalyze
24-hour analysis – 24/7 workTimely notification
Automatic notification of MAP violationKeep statistics
Statistics on dealers-violatorsBrands are constantly competing with each other for the attention of consumers, therefore to create a strong brand identity means to be better and … different. Our team can help emphasize the uniqueness of your brand by opening access to the newest Amazon services, which are aimed at increasing the attention of customers not only to products but to the brand as a whole. Thus, we make consumers more likely choose your brand over other competing brands within the same business category.
AMAZON STORES
Amazon Stores is a new Amazon service that allows you to emphasize the uniqueness of your brand, as well as opens up new opportunities in the area of advertising for Amazon.
Advantages you can get
- Own a unique Amazon web address
- Multiple pages to showcase your product catalog
- Headline Search Advertising to drive traffic to your store
- Receive traffic from Amazon search and detail pages
We can help you
- Register your brand on Amazon
- Develop a unique design for your store on Amazon
- Set up and launch a unique advertisement for Amazon
- Collect data on visits to your Amazon store
