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October 27, 2020

Amazon launches CLIMATE PLEDGE FRIENDLY program

Amazon started Climate Pledge Friendly, a new program that will make it easier for customers to discover and shop for more sustainable products. The program offers brands to feature the Climate [...]

August 18, 2020

INTRODUCING AMAZON SPONSORED BRANDS VIDEO – SELL MORE ON AMAZON

Amazon recently introduced Sponsored Brands Video, a new opportunity to promote products and sell more. In this article we will explain what it is, how to set it up, video requirements, and who [...]

July 29, 2020

Amazon Brand Registry: Everything You Need to Know

How To Enroll In Amazon Brand Registry To enroll in Amazon Brand Registry, you’ll need: A registered trademark of your brand for each country you wish to enroll. Learn more about trademark [...]

June 17, 2020

AMAZON ADVERTISING: THREE MAJOR AD TYPES

Many Amazon sellers cut corners on advertising thinking it’s a waste of time and money. They are wrong. Why? Today more than 6% of all Amazon sales are attributed to advertising. While you are [...]

March 9, 2020

Will Amazon Attribution help brands boost sales?

The giant named Amazon has recently released a beta-version of measurement solution that allows tracking sales and traffic from all off-Amazon advertising efforts: Facebook or Google, newsletter, [...]

January 22, 2020

Manage Your Experiments in Vendor Central to Increase Sales

Amazon recently introduced a new marketing tool called Manage Your Experiments (MYE) that will allow vendors improve their listings performance. Now Amazon wants you to take more optimized [...]

December 12, 2019

Amazon Brand Dashboard: Everything You Need To Know

Earlier this year Amazon announced its new feature called Amazon Brand Dashboard and allowing sellers registered with Brand Registry to keep an eye on their brands’ performance. Amazon Brand [...]

November 14, 2019

Amazon Posts Publisher: bring your brand to a new level of interactivity!

Amazon as a giant in online retail business doesn’t slow down and continues inventing new ways of customers’ engagement in a shopping activity. Meet a new Amazon marketing tool – Amazon Posts [...]

October 18, 2019

EBAY MARKETING OPPORTUNITIES: EBAY PROMOTIONS

Ebay offers several ways to promote a product. You can read about direct advertising of products on eBay here. In this article we’ll reveal you other ways of encouraging customers to buy more of [...]

September 12, 2019

Walmart Digital Platform: A Breakthrough In Building A Trustworthy Image Of Your Brand

Walmart continues to seize the e-commerce sphere steadily and confidently. Nowadays it is considered to be a real giant not only in brick-and-mortar trade but also in online sales sector after [...]