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Amazon offers several ways to promote a brand and advertise products. The Amazon Store is one of the newest advertising options that lets sellers showcase their brand story and products. It is [...]

Amazon recently announced its new counterfeit program called Project Zero. For years Amazon has been blamed for excessive forged products sold by unfaithful sellers. As a result, the [...]

Recently Amazon has changed the name of their advertising tools from Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP) to the simplified “Amazon Advertising.” Coinciding with [...]

Amazon is ahead of the whole planet in everything related to e-commerce. It moves fast and offers more and more features and opportunities for Amazon sellers and vendors. Recently, after [...]

Amazon policy implies that product listings are usually available to all sellers who have identical products for sale. This leads to the appearance of so-called “gray’” (unfaithful) dealers, who [...]

The new Amazon Transparency Program is a great tool for those brands who are eager to build consumer trust. It is a tracking retailer agnostic service, which protects both brands and their [...]

Up until now, it is likely that Google has been your top priority in eCommerce. However, focusing on Amazon listing optimization nowadays is critical for most brands that want to succeed in an [...]

The greatest benefit of selling on Amazon is the wonderful opportunity to use FBA (Fulfillment by Amazon), which Amazon provides to all third-party retailers. Nowadays practically everyone can [...]

The Amazon Early Reviewer Program is a program that offers an effective and easy way for brands to generate their first reviews for new products by encouraging recent buyers to share their [...]

In his book, Rational Optimist, Matt Ridley argues that the ability to transact commerce or trade lies at the core of human progress. Without trade there would be no division of labor and without [...]