BERETTA USA CASE STUDY
BERETTA USA INCREASES SALES ON AMAZON BY 60% WITH SUCCESSFUL ALL-ROUND PROMOTION STRATEGY.
Beretta is known as the oldest active manufacturer of firearm components in the world. Today, the company is also known as a premiere manufacturer of hunting accessories and apparel. Our task was to promote non-gun Beretta items on Amazon US.
Beretta was looking for a 2–3-year partnership to drive presence on Amazon & eBay. We were to create an all-round promotion strategy to boost sales.
This case study demonstrates the importance of a combined strategy of listings optimization, Amazon store creation and utilization of all types of advertising on Amazon for brand promotion.
![Beretta-Firearms-Logo Beretta Firearms Logo](https://webycorp.com/wp-content/uploads/2024/05/Beretta-Firearms-Logo.jpg)
CHALLENGES WE FACED
Beretta items were partially presented on Amazon; however, many listings were of poor quality and didn’t convert well.
Beretta didn’t have Amazon store and didn’t take up the opportunity to display all the items in relevant categories with straightforward navigation.
Beretta items were not advertised on Amazon, thus few models gained popularity without an additional boost of visibility.
THEREFORE, THE PROBLEMS WERE AS FOLLOWS:
Difficulties in showcasing of Beretta brand and product offerings in a cohesive manner
Limited visibility on Amazon
Difficulty in reaching target audience effectively
![mockup_Beretta_1 mockup Beretta 1](https://webycorp.com/wp-content/uploads/2024/05/mockup_Beretta_1.jpg)
SOLUTION
Here is what we did to drive Beretta sales on Amazon:
![beretta1 beretta1](https://webycorp.com/wp-content/uploads/2024/05/beretta1.png)
Created high-quality listings for all items in Beretta US catalog. Optimized all the existing listings.
Created An Amazon Store
![beretta2 beretta2](https://webycorp.com/wp-content/uploads/2024/05/beretta2.png)
![3 (1) 3 1](https://webycorp.com/wp-content/uploads/2024/05/3-1.png)
Launched all types of advertising on Amazon in order to reach target audience effectively.
RESULTS
Growth of AOV (Average Order Volume)
Growth in the number of repeat customers
Growth of Amazon visitors to Beretta product pages
Improvement of search ranking for relevant keywords
Growth of average listings conversion
Growth in the number of orders
As a result, we had a 60% increase in revenue within a year of working with Beretta brand on Amazon.
CONCLUSION
By conducting comprehensive research and implementing a targeted optimization and promotion strategy, WebyCorp was able to increase Beretta visibility and sales on Amazon, leading to improved brand recognition, credibility, customer engagement and a stronger online presence.