Beretta USA Case Study
Beretta USA increases sales on Amazon by 60% with successful all-round promotion strategy.
Beretta is known as the oldest active manufacturer of firearm components in the world. Today, the company is also known as a premiere manufacturer of hunting accessories and apparel. Our task was to promote non-gun Beretta items on Amazon US.
Beretta was looking for a 2–3-year partnership to drive presence on Amazon & eBay. We were to create an all-round promotion strategy to boost sales.
This case study demonstrates the importance of a combined strategy of listings optimization, Amazon store creation and utilization of all types of advertising on Amazon for brand promotion.
CHALLENGES WE FACED
- Beretta items were partially presented on Amazon; however, many listings were of poor quality and didn’t convert well.
- Beretta didn’t have Amazon store and didn’t take up the opportunity to display all the items in relevant categories with straightforward navigation.
- Beretta items were not advertised on Amazon, thus few models gained popularity without an additional boost of visibility.
Therefore, the problems were as follows:
Limited visibility on Amazon
Difficulties in showcasing of Beretta brand and product offerings in a cohesive manner
Difficulty in reaching target audience effectively
SOLUTION
Here is what we did to drive Beretta sales on Amazon:
- Keyword research to identify relevant keywords and phrases;
- Optimization of product titles, bullet points, and product descriptions to include the relevant keywords;
- Improvement of product images and upload of additional images to provide customers with a clearer idea of the products;
- Utilization of Amazon’s Enhanced Brand Content to tell the story of the brand and highlight the benefits of the products;
- Upload of product videos.
- Creation of an Amazon store to showcase Beretta products and brand in a visually appealing and organized manner;
- Utilization of Amazon store’s customization options to create a unique look and feel that reflects the brand’s identity;
- a/b testing of options;
- Utilization of Amazon’s store analytics to track and measure the success of the store and make data-driven decisions about future optimizations
- Utilization of Sponsored Products ads to increase visibility of Beretta individual products and drive sales;
- Utilization of Sponsored Brands ads to increase brand recognition and credibility;
- Utilization of Sponsored Display to reach new customers and target specific audiences with relevant ads;
- Regular analysis of advertising performance to optimize campaigns and improve results
RESULTS
|
6% Growth of AOV (Average Order Volume) |
7% Growth in the number of repeat customers |
|
29% Growth of Amazon visitors to Beretta product pages |
31% Improvement of search ranking for relevant keywords |
|
19% Growth of average listings conversion |
51% Growth in the number of orders |
CONCLUSION
By conducting comprehensive research and implementing a targeted optimization and promotion strategy, WebyCorp was able to increase Beretta visibility and sales on Amazon, leading to improved brand recognition, credibility, customer engagement and a stronger online presence.
