DO YOU KNOW YOUR BRAND'S AMAZON SCORE?

 

WHAT IS IT?

AMAZON SCORE

 

is a numeric value that represents how well your brand
performs on Amazon.

 

WHY DOES IT MATTER?

 
PROBLEM

 

Most brands do not know how well or how poorly they are represented on Amazon. The further away you are from 100 (ideal state) – the smaller is your market share compared to your full potential. Your sales go to your competitors / imitators / product alternatives.

 

HOW IS AMAZON SCORE CALCULATED

Amazon Listing Quality Score (LQS) is a calculated value (from 0 to 100), which we count based on a combination of 10 quantitative and qualitative listing parameters that affect the probability to sell goods on Amazon. Each parameter is rated on a ten-point scale.
 

 Product title quality analysis

 

The Amazon Product Title is one of the most critical but often overlooked parts of a product listing. The quality of the product title determines whether a customer will click on the listing or not.

 

We analyze:

  • Whether the title contains enough information for the customer to click on the listing.
  • Whether all the character limit is utilized according to Amazon best practices.
  • Whether the character limit is optimal for all the placements, which is important for advertising.

 

amazon listing title quality

 

Bullet Points quality analysis

 

Bullet Points Quality is a crucial area for your listing. Bullets are highly important because they succinctly outline features, benefits and reasons for purchasing your goods.

 

We analyze:

  • Whether the bullets are descriptive enough for the customers to make the buying decision.
  • Whether the bullets correspond to Amazon best practices.
  • Whether the bullets utilize all the character limit available.

 

Bullet points quality amazon

 

Product description quality analysis

 

Qualitative product description not only provides a customer with detailed information but also helps to sell more by  ranking higher in search engines.

 

We analyze:

  • Whether the product description contains all relevant keywords.
  • Whether the product description uses the whole maximum of characters allowed

 

product description quality on Amazon

 

A+ content/EBC quality analysis

 

EBC/A+ Content allows to add additional text, images and comparison charts to a product listing and provides customers with more specific information about the product and brand. It vastly improves options to show off products and brands and to utilize cross-selling.

 

We analyze:

  • Whether EBC/A+ Content has all important modules with specific product information
  • Whether product and brand benefits are highlighted
  • Whether EBC/A+ Content includes comparison charts and tables to maximize catalog coverage and cross-selling

 

A+ content/EBC quality analysis

 

Images quantity analysis

 

Images are an important decisive factor when it comes to buying a product. Images taken from different angles help people to better understand what they are buying in other words, the more pictures the higher conversion.

 

We analyze:

  • Whether a product listing has a sufficient number of pictures
  • Whether images show the products from different angles

 

Images quantity analysis

 

Images quality analysis

 

Using high-quality images  is particularly important for converting sales and receiving more clicks

 

We analyze:

  • Whether all images stick to the Amazon technical guidelines, like image size and file formats
  • Whether the resolution of images is good enough for the customers to use Amazon zoom function

 

Images quality analysis

 

Analysis of videos

 

Product videos are the best way to bring a product to life. Videos not only help to tell the story of the product, but also drastically increase customers’ attention and conversion.

 

We analyze:

  • Whether a product has a product video on a listing
  • Whether  videos correspond to Amazon product video requirements

 

Analysis of videos

 

Variations analysis

 

When a product comes in different colors, shapes and sizes – variation relationships on a listing allow customers to see and compare all the variations in one place.

 

We analyze:

  • Whether all products of the same type are in a variation relationship
  • Whether all products in variation are combined by appropriate attributes (type, color, size, hand, etc)

 

Variations analysis

 

SEO quality listings analysis

 

SEO optimization provides your product listing with the visibility it deserves. With well-done SEO Amazon product listing ranks higher in Amazon search, which makes it easier for a customer to find and buy a product.

 

We analyze:

  • Whether the listing has the appropriate high-volume keywords
  • Whether the product is listed under the most appropriate Amazon category

 

SEO quality listings analysis

 

Reviews analysis

 

Reviews are a crucial part of any business. Amazon reviews are critical to the CTR, CR, and sales of a product and, therefore, to how well it ranks.

 

We analyze:

  • The number and star rating of the reviews on the listing

 

Reviews analysis

7
 

SOLUTION:

Weby Corp – offers a quick and free way to calculate your brand’s Amazon score.

And there is more, we will provide you with a FREE detailed report on what needs to be done to bring your Amazon score from its current state to 100 as soon as possible.

 

HOW?

FOLLOW THESE LINKS TO SUBMIT REQUEST:

 

———or———

 
 

WHY DO YOU OFFER THIS FOR FREE?

 
While the data you will receive is totally actionable by most marketing teams – many brands do not have the resources/expertise to address the underlying problems.


Upon request and with no obligation we offer an a la cart proposal to fix your brand’s Amazon woes.

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