Amazon Pinpoint: What is it and How it works
Amazon never stops offering its sellers new features to implement effective customer engagement strategies. This time Amazon offers us a new multichannel marketing communication service, known as Amazon Pinpoint.
In short, Amazon Pinpoint is a system which helps you connect with customers over multiple channels, such as email, SMS, push, voice or in-app messaging. It is said to be easy to set, easy to use and use to tune for a specific purpose.
HOW IT WORKS
The algorithm is very simple – you feed your customer-related info into the system, the system segments your audience into targetable groups, you set up campaigns according to your purpose. Transacational messages can be sent to individual customers specifically. After you launch a campaign, choose a message channel, you wait till the service collects performance info.
- Communication channels
Amazon Pinpoint unites all of the well-known marketing communication channels at one place. You can choose any channel you like – email, SMS, push, voice message. Thus, it replaces all other marketing tools you have been using to reach your customers. Pretty convenient, ha?
Marketers and business users can adjust campaigns by using he web-based experience. It’s possible to create multi-step campaigns with journeys with the help of a drag-and-drop, no-code experience in the Amazon Pinpoint console.
Developers and system integrators can use the Amazon Pinpoint REST API or AWS SDKs to utilize the same Amazon Pinpoint channels for message sending. Developers can also create custom channels which enable you to send messages through any service that has an API, including third-party services.
- Marketing messages
Create personalized messages using different customizable templates for each audience. Schedule your campaign in advance using two options – send a message at a specific time, or when an specific event occurs.
One of the coolest features of Amazon Pinpoint is that it offers journeys, personalized multi-step customer behavior.
For example, you can create a journey which start with an email sent to a specific audience. Based on the actions the audience members take, the system will identify the next step of the journey. If they click on the link, they will get one message, if they ignore the email, they will get another message, etc.
- Transactional messages
Another evident draw of Amazon Pinpoint is that you can send specific transactional messages to individual customers. Use the Amazon Pinpoint API and the AWS SDKs to send transactional messages through email, push, SMS, or voice, in a web or mobile applications.
Understanding how your campaigns work is essential for improving customer communication efforts. Amazon Pinpoint provides all possible performance metrics to assess campaign results and make necessary adjustments to campaigns.
With Amazon Pinpoint, you pay only for the actual services you use. Amazon Pinpoint has no contract negotiations and no minimum charges.The charges depend on a channel, region, capturing events, phone number procurement, etc. You can review the pricing options here .
HOW TO GET STARTED
To enroll in the Amazon Pinpoint, you need a account in the AWS console, set up a campaign and that’s it. Start engaging with your customers with a free AWS account.
Good news is that Amazon Pinpoint is a self-service, so you don’t need to hire any consutants or talk to sales. You can do it all by yourself.
Amazon Pinpoint can also be integrated into any other service you are currently using.
For more information, please visit AWS page .