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Amazon released an update to its creative assets – now it is possible to store, manage and use creative content across all Amazon, not just A+. Brands can no longer worry about sellers using different, and sometimes, outdated or irrelevant content to create listings, A+ content and/or launch advertising for the brand’s product. It’s all possible through uploading brand’s creative files and tagging them in one central location for further use across Amazon Advertising, and on Amazon shopping pages. Upload files from your computer or apply Google Drive, Dropbox, or OneDrive. For now, only images can be uploaded, however Amazon promises to allow storage of video assets in the coming months.
What’s peculiar about using creative assets?
Right after you uploaded your files to Amazon’s central storage, you can submit them for moderation for further use in ad campaigns. Moderation status will be displayed in the assets’ details. However, Amazon will NOT moderate content for use in A+.
Why is it important?
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Who is it for?
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What do I need to access Creative Assets?
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