Amazon Premium A+: A Complete Guide with Examples (2024)
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Amazon Glossary of Terms & Acronyms
A comprehensive Amazon Glossary with over 230 terms and abbreviations to help you start your journey on the marketplace.
Amazon Backend Keywords Guide: Character Limit Updates 2024
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What is Amazon Vine Program?
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How to Enroll in Amazon Vine Program: Costs and Requirements 2024 LEARN MORE ABOUT AMAZON Imagine browsing Amazon for that perfect addition to your home.
Amazon Keyword Bidding Strategies 2024 – How Bidding on Amazon Works
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What is Amazon FBM (Fulfilled by Merchant)?
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Amazon FBM Fees in 2024: A Complete Guide For Amazon FBM LEARN MORE ABOUT AMAZON Amazon stands out as one of the most challenging and
Amazon ACoS: How to Calculate Target and Break-Even ACoS
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Amazon ACoS: How to Calculate Target and Break-Even ACoS LEARN MORE ABOUT AMAZON When evaluating your performance on Amazon, one of the key metrics to
A
Enhanced product descriptions that include rich media such as images, videos, and comparison charts.
Split testing, or A/B Testing, aims to compare different versions of a product or its particular element to see which performs better in metrics like conversion rates, click-through rates, and sales.
Account Health Rating (AHR)
The Account Health Rating (AHR) score evaluates how well your selling account complies with Amazon’s policies.
Ad Group
Ad groups organize ads with shared targeting, strategy, and creatives, so that you have the ability to manage and track performance of the products within your campaign.
Ad Impressions
Indicate how often a seller’s ad is shown to shoppers.
Ad Orders
Ad Orders refer to the transactions made when shoppers click on a sponsored ad and then purchase the associated product.
Ad Spend
Ad spend is a marketing metric used by Amazon sellers to determine the portion of their budget allocated to Amazon advertisements.
Ad Targeting
Ad Status
Indicates whether your ad is currently active, awaiting approval, or has been temporarily suspended for some reason.
Advanced Shipment Notification (ASN)
A document offering detailed information about an upcoming delivery. Its purpose is to inform the customer when the shipment is dispatched and to describe the shipment’s physical characteristics, allowing the customer to prepare for its arrival.
Advertising Cost of Sales (ACOS) is a metric that represents the percentage of direct sales generated from sponsored ad campaigns. It is calculated by dividing the advertising spend by the total sales produced.
Affiliate Marketing
A program which helps content creators to monetize their traffic, enabling them to create special links and earn referral fees when people use those links to buy things from Amazon.
The newest version of Amazon’s algorithm which uses a variety of factor to rank and display products in SERP: front-end keywords, back-end keywords, customer reviews, sales velocity, conversion rates, seller authority, and click-through rates.
Amazon Advantage
A program that helps publishers, authors, musicians, filmmakers and other media creators increase their audience and sales by allowing them to list their products directly on Amazon.
A pay-per-click (PPC) model where sellers have a variety of ad formats to choose from: Sponsored Products, Sponsored Brand, Sponsored Display, Sponsored TV.
Amazon Aggregator
Amazon aggregators, or acquirers, purchase and grow brand businesses using substantial funds to boost revenue for the company and its investors.
Amazon Global Store (AGS)
An extension of the regular seller program which includes additional features and services to enable international trade, allowing you to list your products on any of Amazon’s 16 global marketplaces (US, UK, Japan, Germany, etc.)
Amazon Retail Analytics Basic (ARA Basic)
The default reporting tool available to all Amazon Vendors, including Sales&Inventory Reports, Demand Forecast and Catalog Report.
Amazon Retail Analytics Premium (ARA Premium)
Includes additional reports which provide information about Customer Behavior, Sales, Geographic Performance, Operations, Market Trends and Customer Reviews.
A unique 10-digit alphanumeric code assigned to each new product in Amazon’s catalog.
Amazon Vendor Service (AVS)
A program developed by Amazon to help vendors boost their success on the platform. It includes a designated customer success manager, strategic business advice, troubleshooting and support, operational execution, advanced coaching and more.
Amazon Web Services (AWS)
A division of Amazon that offers cloud computing resources, including storage solutions and various digital tools, to individuals, businesses, and governmental entities, all of which can be accessed on an on-demand basis (you only pay for what you use).
Amazon’s Choice
Amazon’s Choice is a special badge given to products that meet certain standards set by the company, showing shoppers that these items are of high quality and good value.
Annual Vendor Negotiation (AVN)
It’s a yearly event where Amazon meets with its vendor partners to discuss and settle on trade terms for the upcoming year. These talks include topics such as pricing, marketing investments, promotions, payment terms, growth projections, and more.
Automatic Targeting
Automatic targeting is an Amazon tool that utilizes an algorithm to help sellers promote their sponsored product pages by matching customer search queries with relevant products.
Average Selling Price (ASP)
Calculated as ordered revenue divided by ordered units.
B
B2B – Business to Business
When businesses sell products to other Amazon business customers.
B2C – Business to Consumer
When businesses sell products directly to individual consumers.
Best Deal (BD)
A temporary promotional offer showcasing a product on Amazon Deals for a limited time.
Best Seller Rank (BSR)
A metric on a product detail page that shows a product’s sales rank relative to similar items in the Amazon store.
Bill of Lading (BOL)
A bill of lading is a legal document provided by the carrier to the shipper that specifies the type, quantity, and destination of the goods in transit and acts as a receipt confirming delivery at the final destination.
Brand Analytics (BA)
A tool available to brands enrolled in the Amazon Brand Registry which helps businesses understand how customers behave and how the brand is performing by making use of the following dashboards: Search Catalog Performance, Search Query Performance, Top Search Terms, Repeat Purchase Behavior, Demographics, Customer Loyalty Analytics and Market Basket Analysis.
Amazon backend keywords are hidden keywords that improve product visibility while maintaining clean and precise product listings without keyword stuffing
A free resource to help sellers legitimize their brand and protect their intellectual property (IP), while also maintaining an active registered trademark in any country where they wish to enroll.
A complimentary feature for vendors and sellers, allowing them to create a personalized online store on Amazon to display their unique brand products through multiple catalog pages and high-quality media.
The percentage at which your advertising costs equal your profits. It’s determined after subtracting all fees and costs associated with selling on Amazon from the sale price.
Browse Node IDs
Browse node IDs, or Browse Nodes, are numerical codes on Amazon that uniquely identify each of the over 30,000 specific product categories.
Bullet Points
Short phrases that show the main features of a product and are placed right below the product name and price on the product page.
Bundle
Bundles are made up of several individual items, each with a unique ASIN or UPC, and are sold together as one package.
A white box located on the side of each listing and showing the “Buy Now” and “Add to Cart” options.
A feature only available to Amazon Prime members, allowing them to shop at participating stores and take advantage of benefits such as fast and free delivery, a reliable checkout process, and easy returns.
Buy One Get One (BOGO)
C
Can’t Realize a Profit (CRaP)
Refers to products that make no profit for Amazon for various reasons.
Case Pack Quantity (CPQ)
Catalog Application Programme Interface (Catalog API)
A service that offers an API interface to efficiently manage the AWS Marketplace within your AWS organization or account.
Category Page
A section of Amazon where customers can find products with similar nature and use cases.
Category Type Item (CTI)
Chargeback
A chargeback is when a customer asks their bank or credit card company to cancel a payment they made for something bought on Amazon.
A variation of a product within a parent listing which can differ by attributes such as size, color, material, style, etc.
Chime
A communication service to hold online meetings.
Click Through Rate (CTR)
The ratio of the number of times shoppers click on your ad to the number of times the ad is displayed.
CTR = (Number of Clicks / Number of Impressions) × 100%
Climate Pledge Friendly
A certificate used to highlight products that are environmentally sustainable and help preserve nature.
Compound Annual Growth Rate (CAGR)
Compound Weekly Growth Rate (CWGR)
Concessions
A process where Amazon provides partial or full refunds of an order’s costs, such as the purchase price or shipping fees, or grants other benefits to approved customers in relation to purchased items.
Confirmation Rate (CR)
Calculates the percentage of order volume accepted by a vendor from a purchase order.
Confirmation rate = Quantity of orders confirmed / quantity of orders submitted
Contribution Margin (CM)
A metric used to evaluate the profitability of a product by subtracting the variable costs associated with it from the revenue generated by its sales.
Contribution margin = Revenue – Variable Costs
Cooperative marketing (Amazon Co-op or Contra CoGS)
A program featuring various agreements designed to help vendors and suppliers promote their products and boost brand awareness by driving more traffic to their product listings.
Cost Price Increase (CPI)
An increase in the price of a product, usually caused by higher internal costs related to commodities, labor, and logistics.
Cost per Click (CPC)
A metric that determines the expense advertisers incur for each click on their PPC ads.
CPC = Total cost clicks / Total number of clicks
Costs of Goods Sold (COGS)
The total of direct costs, such as materials and labor, needed to produce goods sold by a company.
An Amazon canonical URL is automatically generated from the first five words of your product title, separated by hyphens and followed by the ASIN, helping search engines locate your products using relevant keywords.
Coupon
Amazon coupons are single-use discounts that, when applied to your sponsored products, display a green badge indicating savings to potential customers.
Critical Pull Time (CPT)
The period when an order risks missing the shipping deadline for customer delivery.
Customer Experience (CE)
Customer Service (CS)
D
Damage Allowance (DA)
An agreement where Amazon charges vendors 1% to 2% of net receipts or the total cost instead of returning damaged goods.
Deal OPS
Refers to the revenue generated from deals and promotions conducted with Amazon.
Deal of the Day (Top Deal or Spotlight Deal)
Refers to a 24-hour promotion with major discounts on popular, high-demand items.
Delivery Duty Paid (DDP)
A delivery method where the seller bears all shipping costs and risks until the parcel arrives at the specified destination.
Delivery Service Partner (DSP)
A program, launched in 2018, designed to connect with aspiring entrepreneurs by providing them the opportunity to build and grow their own delivery businesses in partnership with Amazon.
A platform that automates digital ad purchases, enabling real-time audience targeting and providing analytics for optimizing campaigns.
Detail Page (DP)
A dedicated page created for each item, providing essential details like product name, brand, ASIN, price, images, specifications,etc., and customer reviews for buyers to explore.
Detail Page Views (DPV)
A metric that quantifies the number of clicks or impressions on a product detail page, occurring when a shopper visits the page after clicking on a targeted advertisement.
A retail dropshipping program where vendors or sellers ship products directly to customers on Amazon’s behalf.
Direct Import (DI)
A program that simplifies importing by allowing businesses to work directly with international suppliers, cutting out intermediaries to reduce costs and enhance efficiency.
Dropshipping
A business model in which sellers list products on Amazon without keeping inventory. When a product is sold, the seller purchases it from a third-party supplier, who then ships it directly to the customer.
E
Electronic Data Interchange (EDI)
A process of exchange of business documents between organizations.
End of Day (EOD)
A program for sellers with Brand Registry accounts that allows them to enhance product listings using images and rich text, replacing traditional descriptions with a more visually engaging format to differentiate their products from competitors.
Estimated Cargo Delivery Date (ECDD)
Estimated Delivery Date (EDD)
European Article Number (EAN)
A barcode standard featuring a 12 or 13-digit product identification code that identifies the product, manufacturer, and product attributes, and is typically printed on labels or packaging.
European Fulfillment Network (EFN)
A system where online businesses in the EU store products in Amazon warehouses in one country and ship them to customers in other European countries.
Ex Works (EXW)
A shipping term that indicates the buyer is responsible for covering all shipping costs and handling any logistics from the moment the product leaves the factory until it arrives at its final destination.
Your ad will show only if a customer’s search query precisely matches your chosen keyword or phrase.
Expected Ship Date (EXSD)
F
Forward-Looking Order Workflow (FLOW)
A program where Amazon generates purchase orders with a designated shipping timeframe for an upcoming week, usually for top-selling items, to maintain a consistent inventory supply.
Free Cash Flow (FCF)
Represents the cash remaining after covering all operational expenses and working capital payments for a specific period.
Free Onboard (FOB)
Comes in two types: 1. FOB Origin: The importer is responsible for covering the transportation costs from the exporter’s warehouse to the final destination. 2. FOB Delivered: The exporter takes care of the shipping expenses to deliver the goods to the final destination.
Free To Carrier (FCA)
A trade term which means the seller delivers the export-cleared goods to the buyer’s chosen carrier at a specified location, with costs and risks transferring to the buyer at the moment of delivery.
Frustration-Free Packaging (FFP)
A user-friendly packaging method that lets customers easily access their products without extra wrapping, which reduces waste and enhances user experience.
Fulfillment By Amazon (FBA)
A service where sellers send their products to Amazon’s warehouses, and Amazon handles the storage, packaging, and logistics when these products are ordered.
A selling method where the seller is in full charge of storing, packing, and shipping their products straight to customers.
Full truckload shipping (FTL)
A shipping method which dedicates an entire trailer to a single shipment, ensuring your goods have exclusive space and usually make fewer stops compared to less-than-truckload shipping.
Fulfillment Network Stock Keeping Unit (FNSKU)
A unique identifier used by Amazon to distinguish a seller’s product, assigned during processing at an Amazon fulfillment center and printed on product-level labels.Every SKU labeled as “Fulfilled by Amazon” will have its own unique FNSKU barcode.
Freight Progressive Number (PRO)
Acts as a shipment tracking identifier used by carriers to reference and monitor freight movement.
Fulfilment Center (FC)
A facility (warehouse), where Amazon receives, stores, packs and ships customer orders.
G
A product category that requires Amazon’s permission to sell in, and is only available to approved sellers.
Glance Views (GV)
Refer to the number of times shoppers have viewed a product detail page, indicating the level of interest in that product.
Global Data Synchronization Network (GDSN)
A network of interconnected data pools that allows trading partners to securely and efficiently share high-quality product data.
Global SKU
Global SKU utilizes a shared inventory pool across the United States, Canada, and Mexico, meaning if you have 100 units, it will show 100 units available in each marketplace.
Global Trade Item Number (GTIN)
A unique 14-digit number used worldwide to identify trade items, products, or services.
Gross Merchandise Value (GMV)
The total value of products sold by both Amazon and third-party sellers, including sales through programs like Seller Central and Fulfillment by Amazon (FBA).
H
First half of the year (H1)
Second half of the year (H2)
Hazardous materials (Hazmat)
Refers to ‘hazardous materials,’ which are dangerous goods posing risks to safety, health, property, or the environment, including items that are flammable, corrosive, or pressurized.
Headline Search Ads
Keyword-targeted, pay-per-click ads that increase brand awareness by displaying at the top of search results with a custom headline, brand logo, and up to three featured products.
Heavy Bulky (HB)
Hijacking
Occurs when an unauthorized seller lists a counterfeit version of a product on a platform, typically offering cheaper imitations of the brand’s genuine items.
I
Impressions
A metric that counts every time an ad is displayed on a page or device, no matter if it receives a click or not.
Index Suppressed
Occurs when a product listing violates Amazon’s quality or customer service guidelines and gets removed from search and browse results.
Intellectual Property (IP)
International Standard Book Number (ISBN)
A unique identifier for every published book, detailing its edition, publisher, and physical attributes such as trim size, page count, and binding type.
Item Data Quality Score (IDQ)
A metric that shows how well a product’s detail page communicates essential information to customers, with a completeness and quality rating ranging from 0 to 100.
Item Type Keywords (ITKs)
A means of organizing products by connecting their ASINs to particular categories on a platform.
J
Japanese Article Number (JAN)
A barcoding standard crucial for marking products and supporting distribution in Japan, known internationally as EAN and used in over 100 countries.
Joint Business Plan
Otherwise known asThe Amazon Vendor Negotiations Program (AVN), is Amazon’s annual negotiation process which involves meeting with vendor partners to discuss trade terms for the upcoming year.
K
Key Performance Indicator (KPI)
Measurable metrics used to assess the effectiveness of advertising campaigns and sales operations on Amazon, including: Revenue, Conversion Rate, Click-Through Rate (CTR), Impressions, Return on Advertising Spend (RoAS), and ACOS.
Keywords
Refer to the words and phrases that shoppers type into the Amazon search bar to discover products they are interested in purchasing on the platform.
It’s a process of identifying and analyzing search terms, words, and phrases that customers enter into the search bar, which sellers then use to optimize their product pages for better search rankings and improve a business’s online visibility.
A component of Amazon PPC (pay-per-click) advertising where sellers compete against each other by placing bids on specific keywords relevant to their products.
Refers to the situation when two or more similar products compete with each other by targeting the same keywords in different PPC campaigns.
L
Landed Cost
Also referred to as the landed price, is the sum of all costs accumulated from the point of production to when the product reaches the importer, including expenses for manufacturing, packaging, shipping, taxes, etc.
Less Than Container Load
A transportation approach that consolidates shipments from different shippers into one container, utilized when the cargo from one shipper is insufficient to fill a whole container
Less than Truck Load
A shipping method that combines cargo from multiple shippers into one trailer, routes it through hubs, and charges shippers only for the truck space their shipment occupies.
Licence Plate Receive (LPR)
An industry-wide standard for efficiently receiving inventory into a warehouse, essential for Amazon to reduce errors and minimize disputes over fees or chargebacks.
License Plate Number (LPN)
An industry-wide standard for efficiently receiving inventory into a warehouse, essential for Amazon to reduce errors and minimize disputes over fees or chargebacks.
Lightning Deal (LD)
Short-time offers on items that may be deeply discounted and of limited availability, typically applying to just one unit of each product unless otherwise specified.
The process of enhancing product listings to boost their visibility, conversion rates, and sales on Amazon through strategies like keyword research, product photography, crafting compelling product descriptions, etc.
Long-Tail Keywords
Highly specific phrases or word combinations that make products show up in niche searches, providing a more targeted approach to product visibility compared to broad keywords.
Occurs when a seller temporarily loses the Buy Box position due to the following reasons: 1. The product is less expensive on a third-party website. 2. The price is higher than the MSRP. 3. Seller Rating has dropped. 4. Other reason.
M
A branch of artificial intelligence which in Amazon’s case analyzes customer behaviour, prevents fraud on its platform, optimizes warehouse operations and logistics, etc.
Manual Targeting
Allows sellers to control their ad campaigns by choosing specific keywords and bid rates, targeting a precise audience through selected products or categories.
Manufacturer’s Suggested Retail Price (MSRP)
A recommended price set by manufacturers to guide retailers in pricing products, ensuring consistency and standardization across different retail channels.
Marketplace Web Services (MWS)
An integrated web service API that allows Amazon sellers to exchange data on listings, orders, and reports.Amazon MWS providesthe following features: Inventory Management, Order management, Reports management, Creation of Inbound Shipments, Inbound Shipments Status Check, Tracking and Managing outbound shipment requests.
Determines how closely a keyword must align with a user’s search query for the ad to enter the auction. Exists in 3 types: Broad, Phrase and Exact.
Merchant Fulfilled Network (MFN)
A shipping option for Amazon sellers who handle the entire fulfillment process, including picking, packing, storing, and shipping their products directly to customers.
Multi-Channel Fulfillment (MCF)
A service that allows merchants to use Amazon’s warehouses to store products and fulfill orders for both Amazon and non-Amazon sales channels.
The lowest price a seller can advertise a product for.
Minimum Order Quantity (MOQ)
An Amazon-set standard dictating the least number of units a seller needs to order to utilize FBA services.
Month over Month (MOM)
Month to Date (MTD)
N
Negative Keywords
Words and phrases set by sellers to prevent their ads from appearing in search results containing those terms, enhancing ad targeting and avoiding irrelevant searches.
Net Sales (NTS)
Net profit (Net)
New Item Setup (NIS)
Another way of saying “Add a product”, referring to the process of setting up a new product listing.
New Product (NP)
New Product Development (NPD)
New Product Launch (NPL)
Niche
Represents a specific subcategory within a larger category, like “chef knives” within the “Kichen & dining” category.
Non-Disclosure Agreement (NDA)
Non-Replenishable (NR)
Indicates that a product won’t be restocked by Amazon once it’s sold out, typically because it’s being discontinued by the manufacturer or deemed unprofitable for Amazon to continue selling.
O
Minimum Order Quantity (MOQ)
Specifies the minimum units a buyer needs to purchase to finalize an order through Amazon’s FBA service.
One-Time Password (OTP)
A security feature that sends a six-digit number to your registered email when your package is out for delivery, valid until the end of that delivery day.
Operational Excellence (OpEx)
Order Defect Rate (ODR)
A metric which tells how effectively a seller fulfills and ships orders, with a high ODR indicating frequent returns and poor service, while a low ODR demonstrating customer satisfaction and efficient operations.
An Amazon-generated report that provides sellers with a detailed overview of their current stock, competitive pricing ranges, and other important inventory details in the Amazon Fulfillment Center.
Order to Cash (O2C)
Ordered Product Sales (OPS)
Ordered Revenue
Refers to the projected revenue from multiplying ordered units by their average retail price, indicating earnings from orders that may or may not have been shipped.
Ordered Volume
Out of Stock (OOS)
P
Pan-European FBA
An Amazon service that lets sellers store inventory in a centralized network of European fulfillment centers, streamlining order fulfillment, cutting logistics costs, and expanding their customer reach with a unified inventory system.
A non-purchasable listing that appears in SERP and helps Amazon organize related child products which can differ in attributes such as color, size, material, etc.
A measurement used in online advertising to determine the fee advertisers pay for each click their ad receives, offering valuable insights into the financial efficiency of digital marketing efforts.
Perfect Inbound (PIB)
Perfect Inbound Defect Rate (PIBDR)
Enables ads to be displayed when the search query contains the exact key phrase,while still allowing other words before or after it for more flexibility and better targeting.
Planned Replenishment (PR)
A code indicating that Amazon will automatically reorder a selected product when inventory is low, using forecasts to maintain a steady supply.
Price Protection Agreement (PPA)
A policy which states that when you lower the price of an ASIN, the discount automatically applies to all on-hand stock, open purchase orders, and goods still being shipped.
A subscription service costing $139 annually or $14.99 monthly, offering its members some major benefits, including free one- or two-day shipping on most items.
Private Labelling (PL)
Allow sellers to pick existing products and sell them under their custom brand label.
Product Costs of Goods Sold (PCOGS)
Refers to the total costs needed to transform raw items into products ready to be sold.
Product Price Variation (PPV)
Product Quantity Variation (PQV)
Professional Seller
A selling plan that comes with a monthly subscription fee of $39.99 and offers a substantial package of tools and services, aimed at helping sellers manage and grow their businesses.
Profit and Loss (P&L)
A financial tool that details revenue, costs, and expenses over a specified period of time to help sellers understand their financial performance.
Project Zero
An initiative by Amazon that employs advanced AI and brand intelligence to automatically remove counterfeit products, available to eligible brands across 20 countries.
Proof of Delivery (POD)
A logistics document that confirms a customer has successfully received their delivery.
With Premium A+ Content, sellers can upgrade their detail pages using distinct elements like image carousels, videos, interactive hotspots, etc., providing a richer brand and product presentation to engage customers.
Q
Q1 – First Quarter (Jan-Mar)
Q2 – Second Quarter (Apr-Jun)
Q3 – Third Quarter (Jul-Sep)
Q4 – Fourth Quarter (Oct-Dec)
Q5 – Fifth Quarter
QA – Quality Assurance
QBR – Quarterly Business Review
QD – Quantity Discount
QUID – Quantitative Ingredient Declaration
R
Referral Fee
A percentage-based charge on each sold product, with the rate varying from 8% to 45% of the total sales price.
Return Rate
Indicates the frequency at which customers return items they’ve ordered from the platform.
A method used by sellers that involves using competitors’ product ASINs to uncover the pay-per-click keywords they use to boost sales.
A metric that shows how much sales income is generated for every dollar spent on advertising.
RoAS = Revenue from Ad Spend / Cost of Ad Spend
Return on Investment (ROI)
Describes the gains an investor makes from an investment, which in case of Amazon represents the net profit compared to product cost.
ROI = Net profit / Product cost * 100%
Recommended Retail Price (RRP)
The price suggested by a manufacturer for retailers to charge for their products.
S
Sales Rank
Reflects how well a product sells within its category. You can find this rank at the bottom of a product’s Amazon page where it says “Amazon Best Sellers Rank: …”
Sales Dashboard Report
A dashboard which offers a full overview of sales metrics, including average delivery time, top-performing products, etc.
Sample
As a perk for Amazon Prime members, Prime Samples allows the purchase of sample-sized versions of products at a lower cost, letting members try them before committing to buying the larger versions.
Encompasses various strategies to boost product and brand presence in Amazon search results, including product listing optimization, keyword research, the use of A+ content, etc.
Search Frequency Rank
Represents the frequency of a product’s appearance in search results for a certain term, where a smaller number means a higher rank.
Search Volume
Refers to the average number of times a keyword is searched on Amazon each month.
Sell-Through Rate (STR)
Measures how fast inventory is sold within a specific period, expressed as a percentage of units sold from the total inventory available, typically assessed monthly.
Sell-through rate = (Total Units Sold / Total Units Available for Sale) x 100
A platform designed to empower sellers to manage and list their products on Amazon, manage inventory, advertise, open support cases, etc.
A Prime program enabling sellers to ship directly to domestic Prime customers from their own warehouse, with the Prime branding and a commitment to provide one-day and two-day delivery at no extra cost for Prime members.
Serial Shipping Container Code (SSCC)
A 18-digit identifier assigned to a logistics unit comprising various trade items such as cases and pallets, packaged together for transportation.
Service Level Agreement (SLA)
A contract that specifies the service level a supplier guarantees to deliver to the customer, including uptime, delivery time, response time, and resolution time. It also specifies the actions to be taken if the requirements are not fulfilled.
Service Provider Network (SPN)
A group of certified third-party service providers that aid in various selling processes on Amazon, such as imaging, cataloging, account management, advertising optimization, training, and compliance.
Session
A period during which a user actively engages with the website, automatically ending if there’s no activity for over 30 minutes.
Ship Window (SW)
Shipped COGS
A figure determined by multiplying shipped units with their average wholesale price, providing the total shipped revenue.
Ships in Product Packaging (SIPP)
Formerly known as Ships in Own Container (SIOC), enables FBA sellers to test and qualify products for shipping in their own custom-brand packaging, eliminating any Amazon-added materials.
Small Parcel Delivery (SPD)
A shipping option from the Amazon Carrier Partner Program that allows for sending individual boxes or packages to the Amazon warehouse, with a limit of 200 items per partner carrier shipment.
Previously known as Amazon Headline Search Ads, Sponsored Brands is an advertising format allowing businesses to display their brand logo, product images and a customized headline at the top of Amazon search results pages.
An advertising format that enables sellers to target audiences both on and off Amazon, designed to expand brand visibility and engage potential customers across various sites and apps.
Ads on the Amazon platform that center around promoting individual products to increase visibility, drive more traffic, and boost sales for specific items.
Stock Keeping Unit (SKU)
A unique code consisting of 8 to 10 letters and numbers used by ecommerce sellers to identify and track products in their inventory throughout the selling process.
A custom branded website on Amazon that enables registered brands to present their unique products without the interference of competitors’ products or ads.
Subscribe and Save (SnS)
An Amazon program that enables customers to receive recurring shipments of select products at regular intervals, typically ranging from one to six months.
T
Individuals or businesses selling new, used, and refurbished goods, paying Amazon a fee to access its platform and extensive customer audience.
Trailing Twelve Months (TTM)
Used to describe the financial performance data of a company over the past 12 consecutive months, serving as a tool for financial reporting.
U
Ultra Fast Track (UFT)
A measurement used to identify Amazon items with a checkmark and ‘Prime’ label, ensuring they qualify for free two-day shipping.
Universal Product Code (UPC)
A 12-digit barcode widely used by U.S. retailers, including Amazon, serving to track and identify items in their database.
Units Per Hour (UPH)
Unable to Access (UTA)
Unable to Locate (UTL)
User Experience (UX)
Refers to a group of products that sellers can list without needing special permission, with over 20 such categories available as open for selling.
Unverified Review
Indicates that the reviewer either didn’t buy the product through Amazon or the purchase couldn’t be verified, making these reviews less reliable than verified ones.
V
Value Added Tax (VAT)
A tax applied to Amazon sellers for the majority of goods and services they sell in the UK and EU.
Value Market Share (VMS)
Refers to different versions of the same product, distinguished by attributes like size, color, material, etc.
Vendor
A manufacturer or distributor who supplies products to Amazon at a wholesale price for it to further sell these products to end-customers.
A business hub where product manufacturers, known as vendors, can create listings on Amazon.com, with access granted strictly by invitation.
Vendor Confirmation Rate (VCR)
Vendor confirmation rate = Quantity of vendors confirmed / quantity of vendors submitted.
Vendor Flex model (VF / Vflex)
A program allowing brands to enhance supply chain flexibility by having Amazon manage a dedicated section of the vendor’s warehouse for Amazon-specific orders, which is especially useful during high demand seasons and events.
Vendor Improvement Plan (VIP)
Vendor Lead Time (VLT)
Vendor Services (VS)
A paid solution to enhance vendor support and build strategic partnerships with Amazon. This service streamlines the complexities of Vendor Central, offering a more supportive experience compared to Seller Central, and provides AVS Signature for top-tier, retail-managed vendors.
Verified Review
A review that comes with a special badge, which confirms the reviewer has actually bought the product on Amazon, used it and can offer a genuine opinion.
Video in Search (VIS)
A program that identifies the most insightful reviewers to become so called “Vine Voices”, allowing them to order products free of charge in exchange for their feedback. Their detailed and impartial reviews assist Amazon shoppers in choosing the best products by offering genuine insights into a variety of items from different brands.
Volume Incentive Rebate (VIR)
A discount given to Amazon sellers who achieve a certain level of sales.
Voucher
A prepaid payment method for purchasing physical products on Amazon, with a validity of 12 months from activation, subject to certain terms.
W
Warehouse Deal
A storehouse of deals providing substantial discounts on products that are returned, warehouse-damaged, used, or refurbished, ensuring they are in good condition but not qualifying as ‘new’ by Amazon’s standards.
A third-party logistics service that utilizes Amazon’s fulfillment network to store and ship your products, even if they aren’t sold directly through Amazon.
Week over Week (WoW)
Work In Progress (WIP)
X
X-Channel Management
Y
Year to Date (YTD)
Year over Year (YoY)
Z
Zero Inventories
