Blog
June 17, 2020
AMAZON ADVERTISING: THREE MAJOR AD TYPES
Many Amazon sellers cut corners on advertising thinking it’s a waste of time and money. They are wrong. Why? Today more than 6% of all Amazon sales are attributed to advertising. While you are [...]
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March 9, 2020
Will Amazon Attribution help brands boost sales?
The giant named Amazon has recently released a beta-version of measurement solution that allows tracking sales and traffic from all off-Amazon advertising efforts: Facebook or Google, newsletter, [...]
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January 22, 2020
Manage Your Experiments in Vendor Central to Increase Sales
Amazon recently introduced a new marketing tool called Manage Your Experiments (MYE) that will allow vendors improve their listings performance. Now Amazon wants you to take more optimized [...]
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December 12, 2019
Amazon Brand Dashboard: Everything You Need To Know
Earlier this year Amazon announced its new feature called Amazon Brand Dashboard and allowing sellers registered with Brand Registry to keep an eye on their brands’ performance. Amazon Brand [...]
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November 14, 2019
Amazon Posts Publisher: bring your brand to a new level of interactivity!
Amazon as a giant in online retail business doesn’t slow down and continues inventing new ways of customers’ engagement in a shopping activity. Meet a new Amazon marketing tool – Amazon Posts [...]
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October 18, 2019
EBAY MARKETING OPPORTUNITIES: EBAY PROMOTIONS
Ebay offers several ways to promote a product. You can read about direct advertising of products on eBay here. In this article we’ll reveal you other ways of encouraging customers to buy more of [...]
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September 12, 2019
Walmart Digital Platform: A Breakthrough In Building A Trustworthy Image Of Your Brand
Walmart continues to seize the e-commerce sphere steadily and confidently. Nowadays it is considered to be a real giant not only in brick-and-mortar trade but also in online sales sector after [...]
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August 20, 2019
EBAY MARKETING OPPORTUNITIES: ADVERTISING PRODUCTS ON EBAY
There are lots of ways to promote a product on Amazon. But besides Amazon there are other marketplaces that have impressive selling statistics like eBay and Walmart. Today we are going to shed [...]
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May 15, 2019
Amazon Store: Everything You Need to Know
Amazon offers several ways to promote a brand and advertise products. The Amazon Store is one of the newest advertising options that lets sellers showcase their brand story and products. It is [...]
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March 13, 2019
Amazon’s Project Zero to Fight Counterfeits
Amazon recently announced its new counterfeit program called Project Zero. For years Amazon has been blamed for excessive forged products sold by unfaithful sellers. As a result, the [...]
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