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May 17, 2021

Updates to Amazon Advertising: Search Term Impression Report

Amazon recently updated its Advertising Reports and added an amazing opportunity to see how your advertising impression share compares to other advertisers. It only applies to the Sponsored [...]

April 28, 2021

FBA Storage Type Level Restock Limits Replace ASIN Level Quantity Limits

In July 2020 all sellers were shocked by Amazon’s breaking news about ASIN Level Quantity Limits. Just a quick reminder: according to this, all new products had to be limited by 200 units for new [...]

April 14, 2021

AMAZON CONVERSION BOOSTER: MANAGE YOUR EXPERIMENTS (MYE)

Manage Your Experiments helps you to run A/B tests (also called split tests) on your brand’s listings content. Experiments allow you to compare 2 versions of content against one another thus [...]

December 23, 2020

AMAZON SELLER UNIVERSITY – THE BEST WAY TO LEARN HOW TO SELL ON AMAZON. AMAZON ACCELERATE 2020

Amazon Seller University is an online educational platform that aims to educate individuals, large sellers, retailers, brands, and private labels on how to optimize the selling process on Amazon. [...]

October 27, 2020

Amazon launches CLIMATE PLEDGE FRIENDLY program

Amazon started Climate Pledge Friendly, a new program that will make it easier for customers to discover and shop for more sustainable products. The program offers brands to feature the Climate [...]

August 18, 2020

INTRODUCING AMAZON SPONSORED BRANDS VIDEO – SELL MORE ON AMAZON

Amazon recently introduced Sponsored Brands Video, a new opportunity to promote products and sell more. In this article we will explain what it is, how to set it up, video requirements, and who [...]

July 29, 2020

Amazon Brand Registry: Everything You Need to Know

How To Enroll In Amazon Brand Registry To enroll in Amazon Brand Registry, you’ll need: A registered trademark of your brand for each country you wish to enroll. Learn more about trademark [...]

June 17, 2020

AMAZON ADVERTISING: THREE MAJOR AD TYPES

Many Amazon sellers cut corners on advertising thinking it’s a waste of time and money. They are wrong. Why? Today more than 6% of all Amazon sales are attributed to advertising. While you are [...]

March 9, 2020

Will Amazon Attribution help brands boost sales?

The giant named Amazon has recently released a beta-version of measurement solution that allows tracking sales and traffic from all off-Amazon advertising efforts: Facebook or Google, newsletter, [...]

January 22, 2020

Manage Your Experiments in Vendor Central to Increase Sales

Amazon recently introduced a new marketing tool called Manage Your Experiments (MYE) that will allow vendors improve their listings performance. Now Amazon wants you to take more optimized [...]