Amazon FBA Fees 2025: Updates to US Referral and FBA Fees
Amazon FBA Fees 2025: Updates to US Referral and FBA Fees
Amazon FBA Fees in 2025: No Changes Expected
The annual announcement of Amazon FBA fee updates often brings a mix of anticipation and apprehension for sellers.
For 2025, however, the news is comforting – after a challenging 2024, where many sellers faced operational adjustments and increased complexities, there will be no increases to referral and FBA fees, nor any introduction of new fee types. Amazon is offering sellers not only stability but also new benefits and reduced fees in certain areas, making the coming year an opportunity to refocus on growth and success.
Reduced FBA Fees for Large, Bulky Items
For sellers dealing with large or bulky products, there’s good news. Effective January 15, 2025, inbound placement service fees for these items will decrease by an average of $0.58 per unit for shipments requiring minimal splits.
Fee Waivers for New Parent ASINs
Another cost-saving initiative focuses on new parent ASINs. For products that qualify under the FBA New Selection Program, inbound placement service fees will be waived for up to 100 units per ASIN.
This waiver applies to shipments created between December 1, 2024, and March 31, 2025, giving sellers a head start in introducing fresh inventory without incurring additional costs.
Incentives for Adding Certain Product Selections in Amazon
Starting January 15, 2025, Amazon will enhance the New Seller Incentives and FBA New Selection programs by offering time-bound discounts aimed at targeted product categories. These discounts focus on everyday essentials, high-demand items with limited selection, and popular brands with opportunities for greater global availability.
Sellers eligible for this program will find details and regularly refreshed discounts on the Seller Benefits page.
A Positive Outlook for 2025
The road for Amazon sellers is never without challenges. Still, the absence of FBA fee hikes in 2025, combined with new cost-saving measures and incentives, creates an atmosphere of potential.
With costs stabilizing and Amazon’s ongoing commitment to innovation, sellers can look forward to a more predictable and supportive selling environment. While the competition will remain tough, taking advantage of these changes and focusing on the fundamentals could lead to a stronger, more prosperous year for Amazon sellers.
Summary of Amazon FBA Changes 2025
✅ Reduced Fees for Bulky Items: Starting January 15, 2025, inbound placement service fees for large, bulky products will decrease by an average of $0.58 per unit for shipments with minimal splits.
✅ Fee Waivers for New Parent ASINs: New parent ASINs qualifying under the FBA New Selection Program will have their inbound placement service fees waived for up to 100 units per ASIN. This applies to shipments created between December 1, 2024, and March 31, 2025.
✅ New Selection Incentives: Enhanced discounts will be available through the New Seller Incentives and FBA New Selection programs starting January 15, 2025. These time-limited discounts aim to boost growth in product categories such as everyday essentials, high-demand items with limited selection, and popular brands. Details and updated discounts will be accessible on the Seller Benefits page.
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New Sponsored Brands Feature Brings Forecasting Tools to the Advertising Console
New Sponsored Brands Feature Brings Forecasting Tools to the Advertising Console
What’s the New Sponsored Brands Feature?
Amazon has introduced a forecasting feature for Sponsored Brands within the advertising console. This new tool estimates the impressions and clicks your campaigns might achieve based on settings like budget, bid, and targeting. Impression estimates provide an approximate number of times your ad could appear, while click forecasts predict how often they might be clicked.
This functionality is available to users when setting up campaigns with the “Drive page visits” objective. It relies on advanced machine-learning models, which analyze historical campaign data with similar parameters.
* Note: these forecasts aim to provide guidance, not a guaranteed outcome.
How Does This Help Advertisers?
This feature equips advertisers with predictive insights to refine their campaigns before launch. With it, users can anticipate potential reach and engagement by reviewing estimated ranges of impressions and clicks. Adjustments to key elements, such as budget or targeting, will dynamically update the forecasts, offering a clearer picture of how different configurations may impact performance. This level of foresight allows advertisers to make smarter, data-informed decisions.
Where Is This Available?
The new forecasting tool is accessible in several regions worldwide, including:
1. North America: United States, Canada, Mexico
2. South America: Brazil
3. Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Poland, Turkey, Netherlands, Sweden
4. Middle East: Saudi Arabia, United Arab Emirates, Egypt
5. Asia Pacific: Australia, India, Japan, Singapore
Who Can Use the Feature?
This functionality is available to both vendors and sellers, ensuring a wide range of advertisers can benefit from better campaign planning.
Where to Find the New Sponsored Brands Feature?
The forecasting tool is readily available through the Amazon Ads console.
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November 28, 2024
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Based on the research, our specialists will create personalized recommendations outlining how your business can enhance its revenue.
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Our Scope of Work will encompass pricing details, timelines, a comprehensive overview of what a partnership with WebyCorp entails, and how we will contribute to the growth of your business.