Amazon Brand Registry: Everything You Need to Know
Selling on Amazon is a profitable, yet challenging business. We’ve heard a lot of stories of how anyone can start their business on Amazon and earn a fortune. Too bad there are as many stories of businesses who just dropped out because of the competition.
Amazon Brand Registry is a way to fight competition and reach stratospheric results. So what is Amazon Brand Registry?
Amazon Brand Registry is a tool that ensures more influence and control over the products you sell on Amazon, once you enroll. Amazon Brand Registry gives you the privilege of updating information on the product listings you sell. It also protects information from unsanctioned alteration.
How To Enroll In Amazon Brand Registry
To enroll in Amazon Brand Registry, you’ll need:
- A registered trademark of your brand for each country you wish to enroll. Learn more about trademark registration here.
- Verification of your trademark’s ownership rights.
- Amazon Brand Registry Account – for a seller or a vendor, which is created for free.
To enroll a brand, you will need to provide Amazon with the following information:
- Your brand name with an active registered trademark (which appears on your products or packaging).
- The trademark registration number provided by the Intellectual Property office.
- A list of product categories your brand should be listed in.
- A list of countries of products’ manufacturing and distribution.
You will have to wait till Amazon verifies the data you provided and grants you access to Amazon Brand Registry. It usually takes from 2 to 10 days to have brand registry activated.
Benefits of Amazon Brand Registry
It’s really important to understand why register in Amazon Brand Register and what benefits it can open up to the brand owner. The Brand Registry:
- Gives the brand owner more control over Amazon listings’ content: product titles, bullet points, descriptions, images, category, etc.
- Simplifies the process of identifying and reporting cases of potential infringement.
- Safeguards your brand by identifying and removing incorrect or bad listings of unfaithful sellers violating trademark use.
- Allows access to other tools enhancing your brand’s visibility, such as Enhanced Brand Content, Stores, Sponsored Brand Ads, and the Brand Dashboard.
- Ensures 24/7 Brand Registry Support with any questions that you might have.
However, keep in mind that Amazon Brand Registry has some “Does Nots”, meaning that there are some things Brand Registry cannot make. Amazon Brand Registry doesn’t:
- Restrict other sellers from selling your brand.
- Whitelist/blacklist other sellers from selling your brand.
- Allow parties other you to submit infringement claims against other sellers.
Amazon Brand Registry 2.0
Wait what? Never heard of Amazon Brand Registry 2.0? Don’t be scared, it’s the same Brand Registry with updated features, which basically replaced the first version. All of the above applies to version 2.0. If you are a seller and registered prior to April 30, 2017, you will have to re-enroll your brand in the Brand Registry.