Conversion Rate (CVR) Calculator
The Ultimate Destination for Estimating Your CRC
Enter Your Conversions
Conversions represent the number of successful sales or completed actions you achieve. Simply input the total number of conversions your Amazon listing has generated over a specific period.
Enter Your Visits
Visits indicate the total number of times customers have viewed your Amazon listing. Include the total visits for the same period you used for conversions.
Calculate Your Conversion Rate
Once you’ve entered both conversions and visits, the calculator will determine your conversion rate. This metric gives you a clear picture of how effectively your product listing turns visitors into actual buyers.
FAQ
Conversion rate shows how many page visits turn into sales, helping you see how well your listings convert interest into purchases.
You can either calculate it yourself using the formula below, or use our CVR calculator!
Monitoring your conversion rate on Amazon is crucial for several reasons:
1. Gives an overview of your product listings' health on Amazon; a higher rate means more visitors become buyers.
2. Boosts your product's ranking in Amazon search results, as conversion rates and sales velocity influence visibility.
3. Helps assess A/B testing outcomes for listing copy, identifying which version converts better.
4. Highlights improvement areas like descriptions, images, pricing, or factors affecting buyer decisions.
Conversion rate = (Total Conversion) / Total Clicks
There isn't a single standard for conversion rates. Generally, it's seen as the number of conversions divided by total site visitors, shown as a percentage. For online sales, it could be the ratio of site impressions to purchases. On social media, it might be comments divided by followers. You can also narrow it down to specific times for more accuracy.
Typically, a conversion rate of 10% or more is seen as good for Amazon sellers. However, what counts as a "good" rate can differ depending on the product and market niche.
For example, a high-end watch might have a lower rate due to its price, while everyday items will convert more easily.
Also, a high conversion rate may look impressive at first glance, but the volume of sales tells the real story. Say, if have 10 visitors and make 6 sales, that makes it 60% CVR, which only sounds good on paper. However, with low-margin items those sales might not cover costs, so it's crucial to focus on how many products you've sold and how much profit every sale made you.
