CPA Calculator
The Best Place to Get Your Estimated Cost Per Action based on CPC
Find Your CPC
Start by identifying your ad campaign's cost per click (CPC) and enter it in the first field.
Calculate Your Conversion Rate
Next, figure out your conversion rate by dividing the total conversions by the number of ad interactions that led to those conversions.
Enjoy Your CPA Insights
Simply click solve on our CPA calculator for instant results, allowing you to refine and enhance your future campaigns efficiently!
FAQ
CPA, or cost per acquisition, is the amount you spend to gain each customer via an ad platform.
Let's say you spend $500 on an Amazon advertising campaign and gain ten new customers from it. To calculate your CPA, divide the total cost by the number of customers: $500 divided by 10 equals a CPA of $50. This means you spent $50 to acquire each new customer through your ad campaign.
To find your cost per acquisition (CPA), just divide your total marketing expenses by the number of new customers gained in a set timeframe. This formula helps check how cost-effective your customer acquisition efforts are:
CPA Formula: CPA = Total Marketing Cost / Number of New Customers
There's no universal benchmark for cost per acquisition (CPA) since it varies by industry, products, and pricing.
Generally, if your CPA is low, your ad campaign is doing well. To see if your CPA is successful, you can compare it with results from your past campaigns or check it against the value you get from customers over time (known as customer lifetime value or CLV).
To lower your CPA, focus on boosting your conversion rate (CVR) and cutting PPC costs.
Your conversion rate (CVR) is how many visitors complete an action after clicking your ad. Improve this by crafting relevant ads, landing pages, and offers that resonate with your audience. Continuously test and refine your ad content, design, and calls to action to see what works best.
To cut PPC expenses, bid smartly and target wisely. Decide on the maximum you're willing to pay per click based on your CPA goals, conversion rate, and competitors' bids. Choose the right bidding strategy—manual, automated, or smart—depending on your goals and budget. For effective targeting, select the right keywords, match types, and negatives to reach the most relevant audience. Also, use geographic, demographic, and behavioral filters to focus on the right prospects and minimize wasted clicks.
