MAXIMIZE YOUR PROFITS WITH OUR ADVANCED AMAZON ANALYTICS TOOL FOR SELLERS
It’s a common practice for brands to delegate the onus of sales to 3rd party sellers. Doing so spares brands much work but obliges them to keep an eye on the dealers themselves. After all, sellers are the representatives of your brand that directly interact with customers. This entails certain risks since their mistakes can affect your reputation. In the same way, the dishonest behavior of some sellers can undermine your relationship with diligent ones.
If you want to keep tabs on all of your sellers without having to monitor each of them separately, we have just the tool for it.
DISCOVER WHAT THE BEST AMAZON ANALYTICS TOOL
HAS TO OFFER
Seller Analytics is a set of tools within our Brand Growth Accelerator that allows brands to monitor the performance of every seller who works with their inventory on online marketplaces. It gives access to insights into their general performance and helps monitor their compliance with your policies.
Table of Contents
Seller Quality Score
The first thing that greets you is our colorful Seller Quality Chart which shows the overall performance of your sellers. The data for this chart comes from our proprietary Seller Quality Checker.
What is Seller Quality Checker?
Amazon Seller Quality Checker is a tool that analyzes Amazon sellers according to 10 parameters and displays the Seller Quality Score on a scale from 0 to 100.
HOW IS SELLER QUALITY SCORE CALCULATED?
Lifetime Rating on Amazon
Reflects customer satisfaction throughout the years
Lifetime Review Count on Amazon
Shows seller’s experience and engagement level
Short-term Growth
Rate
Reveals recent trends and potential areas for improvements
Long-term Growth Rate
Defines the sustainability and stability of their business model
MAP Violations
Exposes any MAP policy violations
Lifetime Amazon Rank
Shows their overall market position relative to competitors
Assortment Variety
Analyzes the diversity of a seller’s inventory
Total Assortment on Amazon
Gauges the breadth of their product offerings
FBA usage
Indicates the implementation of Amazon’s favored shipping method
HOW IS AMAZON SELLER QUALITY ANALYSIS HELPFUL?
Dealers are your primary representatives on Amazon so you need to keep an eye on them. After all, when a person receives a defective product, their first accusatory thought goes to the brand and not one of its numerous sellers. Here’s how our Seller Analysis tool can help you.
Identify Reliable Sellers
Reliable sellers bring value to your brand. They contribute to your brand’s development, invest in promotion and content-creating, thus increasing your brand awareness, and grow alongside you as a company and as a partner. They are great at what they do or at least move in the right direction. Knowing these sellers help your brand grow, you might consider encouraging them in some way. Or not – at least you know they do their work well.
Expose Unreliable Sellers
Unreliable sellers do not bring anything to the table and might even steal from it. They don’t work too well with the inventory, don’t pay any attention to brand awareness, may induce negative customer experience and are generally not helpful in any way. In their worst form, they actively harm your brand’s reputation by providing low-quality service and delivering damaged goods. If you know exactly who works against you, you can leave them behind
AUTHORIZATION SUMMARY
Below the Seller Quality panel is the Seller Authorization indicator. It shows how many sellers that work with your inventory were authorized by you to do so.
The Authorization Status is appointed to brands in the Sellers Directory tab.
You can appoint the Authorized status to proven sellers that have an official right to sell your merchandise. If you’ve noticed a seller that wasn’t authorized by you to sell your products, you can designate them as Unauthorized sellers. The relevant filter will be immediately applied and you.
SELLER PANEL
Seller Analytics contains all the data on each of your sellers, whether authorized or unauthorized. The interactive map shows the location of every seller by state, with the color indicating the general Seller Quality Score per state.
From here, you can access the analytics on the SQS, effectiveness, offers on Amazon and MAP violations for each of your sellers.
Located below the map is the Average SQS indicator chart. It takes the score of all of your sellers and calculates the average value for your brand.
At the bottom of the page is a table containing some of the seller’s contact information, their authorization status, US state of operation and some of the performance metrics.
The Seller Comparison tab leads to a customizable report that compares sellers based on their SQS indicators. You can edit the report to include all sellers or leave specific ones – some premade filters are also available.
Located below are the graphs with information on Seller Quality Score by range, number of brands offered by a seller, and number of MAP violations
At the bottom of the page is a table containing some of the seller’s contact information, their authorization status, US state of operation and some of the performance metrics.
Located below the map is the Average SQS indicator chart. It takes the score of all of your sellers and calculates the average value for your brand.
ACCESS
SELLERS ANALYTICS AS PART OF OUR BRAND GROWTH ACCELERATOR SUBSCRIPTION
Subscribe to our Brand Growth Accelerator and get UNLIMITED access to Sellers Analytics and 4 MORE tools designed for vendors
OUR BRAND GROWTH ACCELERATOR PACKAGE INCLUDES:
Amazon Listing Quality Checker
MAP Monitoring
Sellers Analytics
Sales and Inventory Control
Unauthorized Sellers Monitoring
FAQ
Sellers Analytics is a comprehensive set of tools within our Brand Growth Accelerator designed to monitor the performance and compliance of every seller working with your inventory on online marketplaces. It provides insights into their general performance and helps ensure they adhere to your brand policies.
The Seller Quality Checker analyzes Amazon sellers based on 10 parameters, including lifetime rating, review count, growth rates, negative feedback, Amazon rank, assortment size and variety, FBA usage, and MAP violations. Each parameter contributes to a Seller Quality Score on a scale from 0 to 100.
The Sellers Directory archives detailed contact and status information for each of your sellers, including names, IDs, business addresses, business names, number of active offers, authorization status, and email addresses. This data is critical for managing and communicating with your sellers effectively.
Sellers Analytics is part of our Brand Growth Accelerator Subscription, which also includes other essential tools like Amazon Listings Quality Checker, MAP Monitoring, Sales and Inventory Control, and Unauthorized Sellers Monitoring. The subscription provides unlimited access to these tools for a comprehensive brand management solution.
Sellers Analytics includes information on MAP Violations, which makes it easier for brands to keep track of their sellers in real-time and identify any MAP policy violations immediately. This tool is crucial for maintaining pricing integrity and ensuring fair competition among sellers.
