Set Up a Perfect Start With Our Amazon Product Launch Strategists
It’s hard to overestimate the importance of strategizing when it comes to launching a product. A carefully thought-out plan is crucial for succeeding on such a highly-competitive platform like Amazon. Luckily, there are plenty of tools that can help you prepare for the big launch day and soften the ground for future sales. And with our Amazon Product Launch Services, it’s even easier than ever.
If you need a Listing created for your product
If you need to launch an Advertising Campaign
If you don’t have a product supplier
If you only have an idea for your product
Conducting Market Research
The first step of every Amazon product launch is determining whether somebody needs your product in the first place, both you and potential customers. For that, you need to conduct market research. By analyzing various facets of the market, you can make informed decisions about every aspect of your product, from the technical characteristics to the marketing strategy. In our marketing research, we focus on the following criteria:
Analyzing Demand
Let’s say you have an idea of a product that should be profitable if it sells. The first thing to do is determine whether people actually need it. There is no getting around it: you can earn money on Amazon only if people buy what you sell. We begin our research by evaluating customer interest in already existing products from the same niche. Our estimation is based on several sources, including Amazon Best Seller data, general trends and keyword and review analysis.
Analyzing Competition
The competitiveness of the market is next on our assessment list. New sellers never have it easy, but if the niche is already teeming with sellers with more experience, up goes the difficulty of succeeding. During our Competitor research, we identify your potential challengers and analyze their standing and customer feedback. If the niche is dominated by brands with thousands of reviews and high rankings, you’ll have a hard time outcompeting them as a new seller. If the majority of the products in the niche boast a modest number of reviews, it will be easier for you to fit in.
Analyzing Profitability
Every seller comes to Amazon to earn money. As such, the next thing that needs evaluation is the revenue potential. You need to account for the sourcing costs and all other associated expenses, including platform fees, shipping costs and promotional expenses. Even if you come up with a brilliant product idea, what’s the point of developing it if you aren’t able to earn money on it? We analyze the prices your potential competitors charge, provide you with information on all Amazon fees and calculate the potential profit margin for your product.
Analyzing Seasonality
Understanding the seasonality of your product is another integral part of market research. While it’s typically preferable to sell products with consistent year-round demand, seasonal products can also prove profitable, given the inventory is carefully managed. We analyze keyword and sales data to determine whether products similar to yours are bought consistently throughout the year or skyrocket in a particular period only to stay low for the rest of the year. This data should not encourage or discourage you from producing seasonal products. Instead, it will help you plan your inventory management.
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Securing a Supplier
Some sellers produce their own goods, while others resell products made by other brands. If you don’t belong to the first group, you’ll need to secure yourself a supplier. It might be a reputable brand with a strong presence on the market or a company that produces merchandise based on your designs. Regardless of who it is, you need an entity you can rely on. And finding one is not an easy task.
Research Suppliers
The journey to securing a supplier starts with another comprehensive research. The list of manufacturers is not scarce, but you don’t need to settle for just any: you need the one that can produce the highest-quality products for the price you can pay. You can enlist the help of sourcing agents or find a supplier yourself on one of the B2B websites. The key aspects you should focus on when looking for a supplier are product quality, years of experience, communication skills and reasonable pricing. Most of these aspects can be checked when asking a supplier for a sample.
Contact for a Sample
After thorough research, create a list of potential suppliers. Reach out to them to request samples of their products. Based on the time and quality of their responses, you can approximate how they do their business and, potentially, eliminate some of them from the list. Narrow down your contender’s pool to the top 3 options and order samples from them.
Evaluate the Sample
Once you receive the samples, you need to carefully assess them. Pay close attention to the quality, adherence to the specifications you asked to include and utility of each sample. If necessary, request modifications, and consider packaging and branding options. This step is critical in ensuring the supplier can meet your standards and expectations. If you overlook something at this stage, you risk reputation and financial losses in the future.
Order and Ship Your Amazon Products
After evaluating the samples, select the supplier that satisfies your requirements. Discuss the details of your order, including pricing terms and shipment methods. Before shipping the products to Amazon’s warehouses (if you choose the FBA shipping method), it’s advisable to run a final quality inspection. The supplier might have shown their best when sending you a sample and skimped on the production of batch items.
Securing a Supplier
Once you turn your idea into reality, it’s time to create a digital avatar for it. This involves creating an effective Amazon product page that will include the title, description, images and other essential details of your product. The objective is simple: to provide potential customers with all the necessary information about your product and allow them to make a purchase.
Secure a UPC Code
Before creating a listing, you need to get a Universal Product Code (UPC). It’s a unique 12-digit number that identifies your product and is used for inventory tracking by retailers. You can acquire a UPC from GS1 (Global Standard 1), the not-for-profit organization that globally standardizes barcodes. Once you have your UPC, you can use it to create a new product listing on Amazon.
Determine the Pool of Keywords
Keywords are markers that Amazon relies on to display your product in relevant searches. In our Keyword research, we determine the pool of keywords to use for your listing and future advertising campaigns. We don’t focus solely on high-volume keywords: we also gather relevant low-volume and long-tail keywords that might be easier to rank for. With these keywords incorporated in your product listing, it will have more chances to rank high in Amazon’s search results.
Create a Product Detail Page
Creating an optimized product listing is a combination of compelling copywriting, strategic keyword placement and visual content usage. We boast extensive knowledge of Listing Creation best practices and know how to make a high-conversion product page. You can learn more about the topic on our Product Listing Optimization page.
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Prepare For the Post-Launch
The period immediately after your launch is just as critical for your success as the launch itself. Amazon is more supportive towards new sellers for the first three months, so you should use this time to the fullest. Here are some key aspects to consider:
Start an Advertising Campaign
Once your product is live on Amazon, one of the best things you can do is boost its visibility and reach through advertising. To do that, we turn to Amazon Pay-Per-Click Advertising. These ads allow to showcase products to the Amazon audience, bypassing the competition in search results. This is especially useful to new sellers who haven’t had time to accumulate reviews and get ratings to rank high. We are experts at Amazon Pay-Per-Click Advertising and have a whole section dedicated to Boosting Amazon Sales through Advertising.
Prepare for the Review Hunt
Customer reviews play a significant role in building your product’s reputation and increasing its visibility on Amazon. Product Launch is a great opportunity to encourage customers to share their reviews through a number of strategies. You can use package inserts or follow-up emails to stimulate the feedback or use social media for this purpose. On our part, we can help you with Amazon’s review programs, including Amazon Vine and Early Reviewer Program. They allow you to gather authentic reviews from real customers, though you will need to provide samples for review for free. In return, these reviews can significantly improve your product’s ranking and conversion rate.
Manage Inventory
Efficient inventory management is crucial for keeping your performance steady and not missing out on sales opportunities. You never know how the launch will go. Maybe your product will sell out in the first week, and Amazon watches inventory levels like a hawk. For scenarios like that, it’s crucial to ensure you replenish stock before it runs out. Plan restocking strategically to save on shipping costs and avoid stock-outs. Even if you delegate shipping management to Amazon through FBA, it’s still vital to keep the stock in check.
DISCOVER HOW WE CAN HELP BUILD A SUCCESSFUL PRODUCT LAUNCH STRATEGY
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FAQ
Strategizing is crucial for succeeding on Amazon due to its highly competitive nature. A well-planned strategy can help your product stand out and gain traction.
The key factors considered in market research include demand, competition, profitability, and seasonality of the product.
Customer interest is gauged by analyzing Amazon Best Seller data and Google trends as well as conducting keyword and review analysis.
Competitor research involves identifying potential competitors, analyzing their standing and customer feedback, and assessing the difficulty of outcompeting them.
Profitability analysis includes evaluating prices charged by potential competitors, information on Amazon fees, and calculating potential profit margins for the product.
Potential suppliers can be evaluated by requesting samples, assessing their responses and communication skills and adherence to specifications.
Customer reviews can be encouraged through package inserts, follow-up emails, and utilizing Amazon's review programs like Amazon Vine and Early Reviewer Program.
