Amazon Market Research

We can help you pick a product that is most likely to pay off your investment.

Understanding your target audience is key to shaping your products, marketing messages, and overall business approach. We use the Amazon Brand Analytics feature in Seller Central (available for registered brands) to get access to valuable data and metrics that can help us understand your ideal customers better. Then, we study your customers’ demographics, preferences, buying habits, and challenges and provide recommendations to fine-tune your product offering and strategically position your business in the marketplace.

We look for the main keyword linked to your product. If you’re a private label seller, we search using a generic term and check out either the top-rated products or those that organically appear on the first page. If you’re a reseller, we use the exact name of the product and analyze the other sellers offering that product. Then, we assess the competition by looking into the discovered listings. By understanding your competitive landscape, we can plan a winning strategy for you.

Learn more about our Amazon Competitor Research & Analysis.

Keywords are crucial for optimizing your Amazon product listings and attracting organic traffic. We use keyword research tools to find relevant high-performance keywords that potential customers use when searching for products in your niche. We then create a comprehensive list of these potent keywords to be used in listings and ads, along with recommendations on how to use them effectively to maximize your product’s visibility and reach.

Learn more about our Amazon Keyword Research.

Understanding customer feedback is vital as it gives us direct insights into what your consumers think about the products they buy. Through Amazon Insights, we can access aggregated customer responses from custom surveys, highlighting product attributes and assets that influence buying decisions. This valuable data enables us to refine your offerings and strategies based on direct customer input.

We leverage marketing analytics to gain insights into advertising performance and practices. Studying marketing analytics from Amazon Advertising and Amazon Marketing Cloud, we can consult you on ad budget allocation, bidding, and messaging to maximize your ROI.