MAP & Unauthorized Seller Monitoring
Keep a Tight Hand on MAP Violators and Unauthorized Sellers
SECURE YOUR PROFITS WITH OUR MAP MONITORING TOOL & UNAUTHORIZED SELLER MONITORING
The competition on Amazon is not always fair. Whereas many sellers respect the agreements they signed and stay true to their word, some prefer taking shortcuts and neglecting forged arrangements. It often works like a domino effect – when one seller lowers their price without your approval, others may try to stay competitive by doing the same. Some dealers might sell your goods without your authorization whatsoever, unbound by any agreements and moral codices.
If you want your reputation untarnished, you need to keep those perpetrators in check. And our Brand Growth Accelerator has all the right tools for you to do so.
WHO ARE MAP VIOLATORS & UNAUTHORIZED SELLERS?
MAP Violators
Retailers or resellers who advertise or sell products below the agreed-upon Minimum Advertised Price (MAP) set by the manufacturers or brands. MAP policies are crucial for preserving brand integrity, protecting authorized seller margins and maintaining a consistent customer experience across different sales channels.
Unauthorized Sellers
Individuals or businesses that sell products without having explicit permission or authorization from the brand owners or manufacturers to do so. These sellers might obtain products through such means as overstock from physical retailers, liquidation sales or diverting products intended for different markets (gray market goods).
MAP PRICING VIOLATION TOOL
Our MAP Violation Monitoring Tool comprises four informative tabs containing data on Products, Offers and Sellers, with the last tab offering to view and download Reports on offers and sellers.
PRODUCTS
The Products tab opens a chart with information on all of your products. There are three data series on products with the available inventory, without available inventory and those not represented on Amazon.
Located below is a chart that shows you the ratio between products with available inventory and products with MAP violations.
OFFERS
The Offers tab opens a chart with information on all the offers of your Active Sellers. There are two data series on offers fulfilled by Amazon and offers fulfilled by Seller.
Located below is a chart with the data on the average number of offers per product, calculated for FBA and FBM offers.
The lowest chart illustrates the ratio between the total number of seller offers with available inventory and the number of offers with MAP violations.
The summary table is the central element of the tab that contains data on all of the sellers’ offers & map violations by product. Here, you can see how many sellers offer a particular product, whether they violate the MAP policy and how the offer is fulfilled.
SELLERS
The Sellers tab opens a chart with information on all of your Active Sellers. There are two data series on the total number of sellers and sellers with FBA offers.
Located below is a chart with the data on the total number of MAP-violating sellers and MAP violators with FBA offers.
The summary table is the central element of the tab that contains data on all offers & MAP violations by seller. Here, you can see the authorization status of each seller, their Amazon rating, the number of unique offers and MAP violations and the average MAP violation value.
REPORTS
The Reports tab contains links to reports on MAP Violations that you can display or download. Two reports are available: one sorted by product and one sorted by seller. These are the same reports you can find in the respective Offers and Sellers tabs.
Located below is the comparison table with sellers’ offers & MAP violations by date. It offers comparative data for each of your active sellers on their total number of offers, MAP violations in general and MAP violations for FBA and FBM offers.
UNAUTHORIZED SELLERS MONITORING
In order to monitor Unauthorized Sellers, you need to assign a corresponding status to a seller in the Seller Directory tab. Both the Product and Seller MAP Violation reports have a corresponding field “Authorized Seller”, so you will be able to instantly recognize whether a MAP Violator is an authorized seller or not.
NOTIFICATION REPORTS
In order to monitor Unauthorized Sellers, you need to assign a corresponding status to a seller in the Seller Directory tab. Both the Product and Seller MAP Violation reports have a corresponding field “Authorized Seller”, so you will be able to instantly recognize whether a MAP Violator is an authorized seller or not.
ACCESS
MAP & UNAUTHORIZED SELLER MONITORING TOOLSET
Subscribe to our Brand Growth Accelerator and get UNLIMITED access to MAP Violation Monitoring and 4 MORE tools designed for vendors
OUR BRAND GROWTH ACCELERATOR PACKAGE INCLUDES:
Amazon Listing Quality Checker
MAP Monitoring
Sellers Analytics
Sales and Inventory Control
Unauthorized Sellers Monitoring
Your Way
FAQ
Who Are MAP Violators and Unauthorized Sellers?
MAP Violators are sellers who list products below the Minimum Advertised Price agreed upon with manufacturers or brands, thus harming brand integrity and authorized seller margins. Unauthorized Sellers are those selling products without explicit permission from the brand owners, often sourcing goods through overstock, liquidation or gray market avenues.
What Does the MAP Violation Monitoring Tool Include?
This tool offers a detailed analysis across four tabs: Products, Offers, Sellers, and Reports. It provides insights into product availability, the ratio of products with MAP violations, and the number of active sellers violating MAP policies, among other data.
Can I Monitor Both MAP Violations and Unauthorized Sellers With BGA?
Yes, the Brand Growth Accelerator includes tools specifically designed for monitoring both MAP Violations and Unauthorized Sellers, helping brands identify compliance issues and take appropriate action.
How Do I Differentiate Between Authorized and Unauthorized Sellers in the Reports?
Both the Product and Seller MAP Violation reports include a field labeled “Authorized Seller,” which allows you to instantly recognize whether a MAP violator is an authorized seller.
Is There a Way to Receive Automated Reports on MAP Violations and Unauthorized Sellers?
Yes, you can set up email notifications to receive reports on MAP Violations and Unauthorized Sellers at your preferred frequency: daily, weekly, or monthly. This feature ensures you stay informed without manually checking each time.
What is Included in the Brand Growth Accelerator Subscription?
Apart from the Listings Quality Checker, the subscription grants access to MAP Monitoring, Sellers Comparison, Sales and Inventory Control, and Unauthorized Sellers Monitoring.
