Amazon Listings Optimization
Make the most of your products with our Amazon product listings optimization services
DRIVE SALES WITH AMAZON LISTING OPTIMIZATION
Every product listing you have is the face of your brand. It is the only way for Amazon customers to learn about your product and ultimately buy it. But Amazon search engine presents only a few dozen similar products to an inquiring customer, while hundreds more remain unseen. How to make it to the top of the search and encourage customers to buy from you? Have your product listing optimized.
Amazon Listing Optimization is the process of enhancing an existing product listing on Amazon to improve its visibility and effectiveness and ultimately increase sales. It involves addressing the issues that stand in the way of a listing performing at its best.
Below is an example of an Amazon listing before and after the Seo Optimization
MAXIMIZE SALES AND VISIBILITY THROUGH LISTING OPTIMIZATION
Listing Optimization has proved to show stable results within first months of its implementation. Here are the benefits our partners reported after having their listings optimized.
These figures only show the numeric equivalent of listing optimization’s usefulness. In fact, this operation works on multiple fronts to improve the overall performance of your listing.
Increase Revenue
An optimized listing is the foundation of any Amazon seller’s success. There are two reasons for that. Firstly, an optimized listing meets the demands of customers, giving them all the information they may need to make a buying decision. Secondly, it meets all the standards of Amazon in terms of helpful content and in return is more likely to be favored by its search algorithms. Our Amazon Listing Quality Checker will tell you which elements of your listing need to be optimized, so you’ll know exactly what to do.
Improve Amazon Ranking
There is also another benefit that sounds less exciting but has the same value nonetheless. How can our Listings Quality Checker help you waste less? If a listing is poorly optimized, the chances are people won’t buy anything from it even if the product itself is good, for they have no way of knowing for sure. Advertising these products might end up taking more resources than it brings. If you don’t plan to optimize these listings, you can at least exclude them from your advertising efforts.
Earn the Product's Buy Box
An optimized listing is the foundation of any Amazon seller’s success. There are two reasons for that. Firstly, an optimized listing meets the demands of customers, giving them all the information they may need to make a buying decision. Secondly, it meets all the standards of Amazon in terms of helpful content and in return is more likely to be favored by its search algorithms. Our Amazon Listing Quality Checker will tell you which elements of your listing need to be optimized, so you’ll know exactly what to do.
Maximize User Experience
There is also another benefit that sounds less exciting but has the same value nonetheless. How can our Listings Quality Checker help you waste less? If a listing is poorly optimized, the chances are people won’t buy anything from it even if the product itself is good, for they have no way of knowing for sure. Advertising these products might end up taking more resources than it brings. If you don’t plan to optimize these listings, you can at least exclude them from your advertising efforts.
Want to Harness the Potential of Your Product Listings?
EVALUATE LISTINGS WITH OUR OPTIMIZATION TOOL
The majority of Amazon listings could benefit from optimization. However, some are already meeting every criterion of an optimized listing. To distinguish between the two types, we’ve developed an Amazon Listing Quality Checker.
Amazon Listing Quality Checker
The Amazon Listing Quality Checker is our proprietary tool that analyzes your listings according to best optimization practices criteria and displays their Amazon Listing Quality Score (LQS) as a value from 0 to 100.
HOW WE IMPROVE PRODUCT LISTINGS
Step 1
Product titles
Similar to Google’s search algorithm, Amazon has its own infrastructure that determines where your product will rank. Product title optimization is a must if you want to rank higher.
For most categories, you have a 250 character title limit, and you should use it – all of it.
We Create:
- Titles for humans based on what real people are searching for
- Highly relevant titles using priority target keywords
- Product titles, which give the shopper immediate important information
What we can do for your brand:
We know all the best takeaways for writing killer product titles to help your brand use the real power of Amazon.
Step 2
Images
Product images are the most important deciding factor when a shopper chooses to click through from the SERPs to the product listing page. Product images are also a huge influencer on the shopper’s decision to buy.
What we do:
- Select or design product images for customers so they know exactly what they are buying.
- Represent your product from all angles with several images.
- Select or make product images with a decent resolution to enable zoom function
What we can do for your brand:
We will use best Amazon SEO practices with your product photos to create an advantage for your brand! Shoppers will see how wonderful your product is, how easy it is to use your product or how convenient it is to store it.
We will depict all your product’s benefits!
Step 3
Videos
There’s no doubt about it, having a video on your listing will drastically increase your conversion rate. Videos will help you stand out from the competition!
Unfortunately, Amazon doesn’t have an easy way for third party sellers to add videos to their listings, but we can help!
What we do:
- We can make animated advertisements for your products
- We can place any professional video product reviews under 20 minutes in length
What we can do for your brand:
Putting a video on your listings is worth our time and energy as the results will be great for your brand development!
Step 4
Bullet Points
Bullets are a crucial area of your listing. They are highly important for Amazon SEO because they succinctly outline features, benefits and reasons for purchasing your goods.
What we do:
- Draw attention to your product and give you the precious opportunity to highlight your brand’s best features
- Skillfully use HTML and formatting to make the bullet points more visually appealing and separate
- Test where the best location for your most relevant keywords is within the bullet points
- Test the distance between keywords in the bullet points to see if that has an impact on ranking
What we can do for your brand:
We create a crafted set of bullet points for your product, designed to beautifully accentuate its key selling points. We also contribute to increasing keyword exposure within the organic search results.
Step 5
Variation Relationships
Variation relationships are used to help customers easily discover, compare and purchase different variations of a product.
What we do:
- Find and analyze the same fundamental relationship across all your product types
- Create valid variations
- Set up parent/child relationships between your relevant products
- Help you correctly use established variation themes
- Provide the best customer experience for your clients
What we can do for your brand:
We will help your potential customers quickly find your product, as well as make it easier for them to discover and compare different versions of your product on a single page. We will connect your products that are essentially the same, yet differ in one or more key attributes.
Step 6
Product Category
Product category influences your CTR, and therefore should not be left out of your Amazon SEO efforts. When creating Amazon listings, it is critical to be as accurate as possible in choosing the product category.
What we do:
- Perform targeted research on similar products
- Monitor your competitors’ category paths
- Find better ways to categorize what you are selling
- Improve SEO by collecting all of the category words for keyword search terms
- Determine the best category and subcategories that will work best for your product
What we can do for your brand:
Choosing the appropriate category is a fairly straightforward task – we will select the best category where there is room for your brand to be competitive and there are opportunities to earn the first-page listing.
Step 7
Duplicate Content
Duplicate content can be harmful in two ways:
- When you have duplicate listings for the same products on Amazon
- When your product-related content is the same on your website and on Amazon
Issues surrounding duplicate content and low-quality descriptions can spell disaster in your rankings. It can also bury your own website’s product pages if you use the same content on your website and on Amazon.
What we do:
- Find and fix the duplicate content by rewriting the product pages coupled with basic keyword research and on-page optimization
- Combine duplicate listings so that reviews are summarized
- Make it easier for the manufacturer to control all the dealers who sell under the same listing
What we can do for your brand:
We help you optimize products for Amazon without compromising the onsite optimization and organic traffic potential of your own eCommerce store.
Step 8
Technical Details
Technical details provide your customers with the information they need to make a purchasing decision. If customers have all the information they need without having to contact you, they are more likely to make a purchase. Details also help shoppers find what they really need.
What we do:
- Provide customers with all necessary information
- Carefully monitor the correctness of all parameters
- Add keywords and keyphrases
What we can do for your brand?
We make your products far easier to find for customers, which has a positive impact your sales.
COMPREHENSIVE AMAZON OPTIMIZATION SERVICES
Calculating LQS
We begin with calculating LQS for all the listings of your brand to assess the potential scope of work and estimate the deadlines. We can meet.
Submitting Report
We send you the report containing the results of our assessment together with our offer. We strive to be transparent and want you to know what exactly will be done, without exaggeration.
Optimizing Listings
If we strike a deal, we begin optimizing all the parameters of your listings that need to be optimized. We might ask you to provide the visual content if we can’t find any ourselves.
WHY TURN TO WEBYCORP?
Product Listing Optimization is our forte. We have a team of experienced marketing and SEO specialists with the acumen for optimizing and a most extensive portfolio of thousands of listings to show for it. We have optimized listings for brands big and small, worked with more product categories than we can count and keep doing this daily, so our skills are as honed as ever. We know Amazon guidelines like the back of our hands and are well-versed in Amazon Listing best practices.
Even though we’ve developed a tool that analyzes listing quality to serve as our reference point, your satisfaction is the ultimate result we work for. We ask you to trust us in our expertise but are always open to any suggestions you might have.
Optimization is not only about filling the listing with keywords and adding more images. Amazon is interested in indicators and numbers, but people want the product to speak to them. An optimized text catches the customer’s attention and conveys why it deserves it. Optimized images present the product in a most appealing way. If you want to win people’s attention, you need to stand out. And we know how to stand out.
Your success is our success. We first began with optimizing products that we ourselves sold, so we were as interested as the brands in listings being well-optimized. In the end, everybody won and we decided to extend this practice to other products. We want our partners to return to us with new products, and the only way of making it come true is to do our job well.
DISCOVER
HOW TO HARNESS THE POTENTIAL OF YOUR AMAZON LISTINGS
Our team will improve each of the 11 parameters that determine the success of an Amazon Listing
FAQ
Amazon SEO Listing Optimization is the process of enhancing your product listings to increase their visibility in Amazon's search results and generate more clicks and sales.
Amazon SEO Listing Optimization is crucial because it improves the overall performance of your products on Amazon. This leads to increased traffic to your product pages and a higher conversion rate, which ultimately leads to higher sales and revenue.
The Amazon Listing Quality Checker is a tool that analyzes how listings perform on Amazon based on various parameters. It provides valuable insights into what works well on your listing and what could be improved.
There is no reason for not having your listings optimized. The statistics show that the overwhelming majority of listings don’t perform as well as they could. Optimization can help you use their true potential.
We charge for each product listing optimized. If your product has several variations, the cost will cover their optimization as well.
