Amazon Choice vs Best Seller: How to Get a Badge in 2024?
If you’ve ever purchased products on Amazon, you’ve most likely stumbled across badges like “Amazon Best Seller” or “Amazon’s Choice”, which likely influenced your decision to buy a product when you were unsure.
In fact, a study conducted by Amazon where 37,000 products were evaluated showed that Amazon’s Choice Badge can increase traffic by up to 17%, while the “Best Seller” badge provides an even better result: up to a 45% increase in daily glance views. And not only traffic, these two badges are able to increase conversion rates or sales by up to 25% on average.
So, if you are a new Amazon seller, there are quite a few strategies you need to follow in order to increase your chances of getting the Amazon Choice badge or Best Seller badge.
What is Amazon Best Seller?
A few years back, Amazon launched the #1 Best Seller badge to highlight top-performing products. This distinctive orange ribbon icon, located in the top-left corner of a product page, indicates a high sales rank, helping customers make informed choices.
The Amazon Best Sellers Rank (BSR) is a number given to each product after it makes its first sale, which pretty much shows how well an item is selling. It appears on a product’s detail pages in a category with at least 100 products.
BSR is specific to each product category or subcategory, so it only tells you how a product compares to others in the same category, not across all of Amazon. A product can also have more than one BSR number if it falls under multiple categories, each with its own ranking.
For example, a ceramic coffee mug might rank #1 in the Coffee Cups & Mugs subcategory and #4 in the Home & Kitchen category. Additionally, rankings can differ based on the Amazon store: a product might rank #1 in the US store but only #18 in Amazon UK or Australia.
How is Amazon BSR Calculated?
You might have stumbled upon information featuring a long list of factors affecting Amazon BSR, but in reality, it all comes down to sales. Recent sales and all-time sales both contribute to a BSR, but recent sales have a greater impact than older ones. Therefore, the higher your volume of sales is, the more chances you have of obtaining the Best Seller badge.
Note: Since BSR isn’t directly influenced by customer reviews or page views, it doesn’t necessarily indicate that a product is of high quality.
The A10 algorithm updates the rank every hour in every single category. Highly competitive categories like clothing, electronics, toys, and games make it challenging to earn the Best Seller badge.
How to Find Best Sellers Rank?
To find your personal BSR on Amazon, you have a couple of options. Firstly, you can visit your product page and scroll down to the “Product Information” section. There, you’ll find a “Best Sellers Rank” row, displaying your current position in various categories.
Alternatively, you can find BSR rankings by clicking on “Best Sellers” on Amazon’s main menu, choosing the relevant category/subcategory and review the list of Best Sellers.
What is the Difference Between BSR and Search Ranking?
Amazon Best Sellers Rank (BSR) and Organic Rank are both ways to measure how well a product is doing on Amazon, but they mean different things. A low BSR shows that a product is selling well compared to others in the same category, but it doesn’t mean it will show up high in search results for specific keywords.
On the other hand, Organic Rank is about where a product appears in search results when someone types in certain keywords. This rank is decided by Amazon’s system, which looks at things like how relevant the product is, how well it sells, and customer reviews. A higher Organic Rank means the product is easier to see when people search.
Keywords are important for Organic Rank because they decide where your product shows up in search results. However, BSR does not change based on keywords, and keywords don’t directly affect BSR. BSR is about sales success, while keywords help determine how easily your product is found in searches.
Therefore, Amazon Best Sellers Rank is good for measuring how often a product is sold, rather than how popular it is in general.
What is Amazon Choice?
Amazon’s Choice is a special badge awarded to select products on the site. You’ll spot it at the top left of a product’s image on search and category pages, and just below the title on the product page. This badge indicates that the product is the top match for a customer’s search keyword.
The specific metrics taken into consideration when Amazon decides who to give the badge to are unknown, but we’d say it’s more of a mixture of things you need to consider:
- Listing Optimization (primarily SEO Listing Optimization)
- Keyword Ranking
- Sales Velocity of the Product
- Product Reviews
- Price
- Low Return Rate
Amazon's Choice Vs Best Seller
Amazon’s Choice and Amazon Best Seller are often confused, but they are different. Amazon’s Choice is given to products that match a specific keyword well. On the other hand, Amazon Best Seller is awarded to products that have the most sales in their category over a set period.
While Best Seller products are restricted by category, there’s no limit to the number of products that can earn an Amazon Choice badge. Customers can use various keywords, each linking to an Amazon Choice product. A single product can display several Amazon Choice badges but only one Best Seller badge.
Take a look at this example with a fruit blender: it has a BSR badge in “Blenders” subcategory due to its high sales, but if we search specifically for “fruit blender” – the same product will have Amazon’s Choice badge, telling us that this blender is the best choice when it comes to processing fruits.
With this in mind we can draw a clear conclusion that keywords are crucial for Amazon Choice, while sales are key for Best Seller.
Best Strategies to Get Best Seller Badge on Amazon
Here are some insightful ways to enhance your BSR & Amazon’s Choice ranking:
1. Use PPC Ads to Get Noticed
Amazon Pay-Per-Click (PPC) advertising allows you to design focused ads for your products. When customers click on these ads and make a purchase, it speeds up sales and boosts organic ranking of your product. As BSR is highly affected by the velocity of recent sales, the more items you can sell within a short period of time – the higher the chances of obtaining a better BSR position.
2. Set Competitive Prices
Price is generally considered the second most important factor that affects a buying decision. If a customer finds a few products of similar quality and functionality, and one of them is yours, they’ll most likely come down to the lowest price offered.
The lower the price – the more sales you’re likely to make out of it. But of course, altering the price however you wish isn’t achievable without negative consequences to your business, so make sure this decision won’t hurt your operations in the long term.
3. Get Positive Customer Reviews
Encourage customers to leave positive reviews to build trust and credibility for your products on Amazon. One might argue, but for most customers positive reviews are considered the most important factor affecting their buying decision.
If you struggle to make sales because you have a new product that currently lacks any reviews, consider joining Amazon’s Vine Program.
4. List your Product in the Right Category
Ensure your product is placed in the most relevant and specific categories.
When customers search for something in particular, they tend to look in categories that match exactly what they want. Listing your product in a broader category might get you more views, but since it’s unlikely that the product will suit customers’ search intent – it’s less likely to convert those views into sales.
Thus, while broader categories might catch the eye of more potential viewers, a more specific category can lead to actual buying decisions, which is precisely what drives up your BSR.
5. Optimize your Product Listings
Quality Listing Optimization doesn’t come down to just one or two operations, it’s a long process with its individual steps where each has to be approached with professionalism.
The most important steps of the listing optimization which require the seller’s attention are:
1. Determining a highly relevant Product Title that is appropriate for both customers and Amazon’s search algorithm;
2. Including high-quality product images/videos which not only comply with Amazon’s strict requirements but also influence a shopper’s buying decision;
3. Crafting bullet points and descriptions that accentuate your product’s key selling points;
4. Creating valid product variations to help customers easily discover and compare products of similar nature;
Final Thoughts
Obtaining either Amazon BSR or Amazon’s choice is certainly not an easy task, but according to official research, it’s well worth it in terms of attracting traffic to your pages. Therefore, for sellers aiming to thrive and customers searching for top-quality products, staying updated on BSR and adjusting strategies is crucial.
To enhance your chances of securing Amazon’s Best Seller Rank or Amazon’s Choice badges, Webycorp offers the perfect solution. Our expert team possesses a profound understanding of the strategies needed to excel on Amazon, having already assisted hundreds of brands in boosting their rankings. This is your opportunity to gain a competitive edge – partner with us and take the first step towards the top of Amazon!
