Amazon A10 Algorithm: Everything You Need to Know in 2024
A major aspect of driving sales on Amazon is achieving a high rank in search results. After all, products listed on the first page are more likely to be purchased as most buyers won’t scroll through multiple pages to find a product. To reach this prime spot, it’s crucial to understand the Amazon’s algorithm, often referred to as the A10 algorithm, although very similar to the A9 algorithm with some changes in how certain factors are weighted.
In this article, explore the latest updates to the algorithm and how you can use these insights to improve your product rankings.
What is the Amazon A10 Algorithm?
The Amazon search algorithm, now on version A10, is an AI-powered system that evaluates products using specific criteria and ranks them accordingly. Through a combination of machine learning (ML) and natural language processing (NLP), it dictates which products are featured on the initial search results page and which are pushed to lower pages.
How Does the Amazon A10 Algorithm Work?
The algorithm creates rankings by giving products relevancy scores based on what customers search for, product details, and other factors. Although the precise “formula for success” remains unknown, the following elements are believed to have the most impact on the Amazon Algorithm:
1. Front-end keywords – the terms and phrases that appear prominently in a product listing, such as in the title, bullet points, and description.
2. Backend keywords – hidden keywords that customers can’t see, but which inform Amazon’s algorithm about the relevance of a listing to specific keywords.
3. Sales velocity – The rate at which your product sells helps the algorithm determine the level of demand for it.
4. Conversion rates – indicates the percentage of customers who bought your product after viewing your listing.
5. Seller’s authority – refers to the credibility and trustworthiness a seller has on the Amazon platform.
6. Customer Reviews – great reviews and high ratings help gain trust from potential buyers and also show Amazon that your product is favored by customers.
7. Click-through rates – calculated by dividing the number of clicks your ad gets by how many times it is displayed.
How does A10 Algorithm Differ From A9?
The Amazon A9 Algorithm was the predecessor to A10, both aimed at providing relevant search results for customers. However, the two algorithms differ in the indicators they consider and how much weight they assign to them.
The A10 algorithm represents a change in Amazon’s strategy by placing greater emphasis on external signals like customer reviews and social media mentions. Unlike A9, which focused mainly on internal data such as sales history and conversion rates, A10 takes into account customer engagement both on and off the platform.
This adjustment allows the A10 algorithm to have a wider view of customer behavior and preferences, resulting in more relevant search results.
Here’s what differs A10 from A9 Algorithm:
1. Faster and more accurate searches: A10 speeds up searches and improves accuracy, helping users find what they need quickly.
2. Incorporates external data: It analyzes more information from outside Amazon, giving a clearer understanding of customer preferences.
3. Enhances customer engagement: By delivering better search results, A10 keeps customers interested and encourages them to return.
4. Automatically learns and improves: A10 uses machine learning to evolve based on customer feedback over time.
5. Optimized for mobile: A10 is designed to work smoothly on mobile devices, making shopping easier.
6. More effective product ranking: A10 evaluates a broader range of factors, resulting in more accurate product rankings.
7. Advanced data analysis: It employs data intelligence to gain deeper insights into customer preferences.
8. Personalized search results: A10 customizes search results for each user, enhancing the shopping experience.
9. More relevant outcomes: By utilizing a wider array of signals, A10 ensures search results align closely with user needs.
10. Boosts customer satisfaction: Overall, A10 enhances the shopping experience with accurate, relevant, and personalized results, leading to happier customers.
How to Rank Higher on Amazon
1. Conduct Keyword Research
Keyword research is crucial for optimizing your listings. By identifying the terms customers use in your product category, you can strategically include them in your titles, descriptions, and back-end keywords. This will enhance your product visibility and increase the likelihood of attracting buyers.
2. Use High-Quality Visuals
Use high-quality images and videos to display your items from various angles and highlight their features and benefits. Since people are naturally drawn to visuals, this approach can significantly impact interest. However, don’t go overboard and make sure your photos meet Amazon’s image requirements:
- The images must accurately represent the product being offered.
- The product must cover at least 85% of the image area.
- Maintain image clarity, avoiding any blurriness, pixelation, or jagged edges.
- Main images must not feature text, logos, borders, color blocks, watermarks, or other graphics on or around the product.
- Display products outside their packaging in main images, unless the packaging is a key product feature.
- JPEG (.jpg or .jpeg) is the preferred file format, but TIFF (.tif), PNG (.png), and GIF (.gif) are also acceptable. Please note that animated GIFs are not supported by our servers.
3. Encourage Reviews and Respond Quickly
Customer reviews greatly influence buying decisions. Studies show that the vast majority of consumers avoid brands with poor reviews, so it’s essential to encourage satisfied customers to leave feedback. Providing excellent products and customer service fosters positive ratings, which build trust and boost your search rankings.
Learn more about Amazon’s Vine Program and how it can help you gather valuable feedback
4. Utilize Amazon Advertising and Promotions
Amazon offers a variety of advertising and promotional tools to enhance your visibility. Sponsored Product Ads, for instance, allow you to place your products in prominent positions in search results, increasing exposure. Additionally, promotional features like Lightning Deals can attract more attention to your listings.
Learn more about the different types of Amazon Sponsored Ads and how each of them works
5. Analyze Performance Metrics
Regularly track and analyze performance metrics to gain insights into your marketing efforts. This will help you make informed adjustments and identify what needs improvement. Focus on metrics like click-through rates, conversion rates, and sales velocity to understand how your strategies are performing.
Final Thoughts
The A10 algorithm might appear complicated, but with commitment and these practical steps, you will harness its capabilities in no time. But keep in mind: achieving success on Amazon is a continuous journey, so you’ll have to stay updated on changes to the algorithm and eventually try out new strategies when the old ones seem to lose their effectiveness.
If you’re having difficulty optimizing your listings in line with the latest Amazon updates, Weby Corp is here to assist you. Our team of experts is ready to provide personalized support, helping you navigate the complexities of the algorithm and ensuring your products stand out!
