EBAY MARKETING OPPORTUNITIES: EBAY PROMOTIONS
Ebay offers several ways to promote a product. You can read about direct advertising of products on eBay here.
In this article we’ll reveal you other ways of encouraging customers to buy more of your products on eBay. What’s another way of making a product distinguish among competitors? Either to advertise it or to offer something special with this product. By something special here, we mean either a gift or a financial relief.
But how and what should one offer a customer to make him buy? Don’t worry. Ebay has taken care of it. Here are promotion types eBay offers to its sellers:
- Order size discounts
- Markdown sale events
- Shipping discounts
- Codeless coupons
- Volume pricing
Types of eBay Promotions
Order size discounts encourage buyers to spend more in your store by setting minimum order-size discount. To launch this type of promo, determine the minimum order size and provide relevant discount amount, e.g.: Buy 1 item and get 1 at 50% OFF.
The offer will be displayed at the top of a product listing, shopping cart and offer page.
Markdown sale events allows for setting up a price reduction within a specific time frame. Just create a timeline, select a discount amount and choose appropriate items.
Here we can show that the price of an item has been reduced comparing to the previous one:
The offer is displayed at the top of the product listing, shopping cart and offer page.
Shipping discounts allows buyers to save on shipping costs. Typical rules include free shipping on orders over $49 and free 2-day shipping on orders over $99.
Codeless coupons. Create coupons with unique URLs, then share them with buyers via social media and email, e.g.: extra 10% Off.
Codeless coupon option only works when a customer has a direct link. This means that in case a buyer has found your item via search, such buyer will not see the discount. Ebay generates the link automatically.
Volume pricing provides buyers with additional discounts when buying more, e.g.: Save 5% when you buy 2; save 10% when you buy 3, etc.
Ebay Promotions Manager
To start any promo all you need is access to a promotions manager, which is given to all registered sellers. Promotions manager allows you to quickly and easily manage all your promotions like a pro: create special offers, start advertising, view reports.
Ebay promos are free, which means you don’t pay any fee to eBay for being able to create a promotion. All spendings you have will be connected with the offers you make FOR your buyers.