Competitor Research

To identify your competition, we conduct keyword research. We find phrases customers use when searching for your product on Amazon and then use them to find your direct competitors, focusing on those who rank high in search results. We then refine this list, highlighting successful sellers, including those with “Amazon’s Choice” and “Bestsellers” products, and sellers with multiple listings on the first search page. Finally, we categorize these sellers into primary, secondary, and tertiary competitors and compile a detailed spreadsheet of their strengths and weaknesses.

Our next step is to analyze your competitors’ product listings, looking into their titles, descriptions, images, bullet points, and Q&A. This step helps us understand why their listings outperform yours and identify areas for improvement. Based on discovered insights, we provide recommendations for listing optimization that will improve search visibility and attract more customers.

We conduct a thorough competitive keyword analysis, aiming to identify search terms used by competitors that we may have overlooked. To streamline this process, we utilize various keyword research tools that help us pinpoint the keywords our competitors target, gauge their effectiveness, and spot gaps in your keyword strategy.

We use various competitor tracking services to inspect your competitors’ prices for similar products along with any discounts or promotional offers they might have. We also analyze their pricing history to understand how their prices have fluctuated over time. This data helps us identify trends and develop an efficient competitor indexing strategy. We always ensure a new price reflects the quality of your products and is high enough to secure profitability.

Using special competitor tracking services, we analyze your competitors’ monthly sales to understand their inventory movement and potential profits. This analysis provides insights into the health of your market or niche, helping us avoid sectors with declining trends or low demand. By tracking sales, we can reduce the risk of launching unwanted items.

We look into the channels your Amazon competitors use to reach customers and the ad campaigns they run. We monitor key metrics such as click-through rates (CTR) and conversion rates of our competitors’ ad campaigns as well as delve into their social media presence, assessing their following size, posting frequency, engagement rate, and whether they leverage other platforms such as emails or blogs.

Customer review analysis helps gain insights into our competitors’ products from their customers’ perspectives. We carefully assess these reviews to identify any weaknesses in their products or listings, such as inaccurate information or customer dissatisfaction. This analysis helps us understand how your products can resolve the issues that customers encounter with your competitors’ offerings. By highlighting these benefits, we can effectively draw attention to the advantages of choosing our products. Additionally, we use these reviews to discover more relevant keywords.