These days drawing attention to your products can be extremely challenging, and with millions of already well-known brands it’s easy to feel overshadowed, especially if you’re a new seller whose goods fall under a wide category.
Luckily, there is a way to get a spot under the sun: a powerful marketing tool developed by Amazon to help you highlight your brand and showcase its strong sides to the audience.
In this article, explore our Amazon Brand Story examples to see how you can create your own standout story using A+ Content.
What is Amazon Brand Story?
Amazon Brand Story is usually presented in a form of a scrollable carousel on your product listing where you can feature a variety of information concerning your Brand. Essentially it’s a combination of eye-catching images, videos and engaging text located above or below A+/EBC content on the product page.
This section is a fantastic way to engage with your customers on a personal level: сustomers appreciate knowing the story and the faces behind the products they purchase, making this a powerful tool to turn interest into sales.
Keep in mind: this feature is only available for sellers who possess an active registered trademark. If you haven’t been approved yet, make sure to do so via Amazon Brand Registry Program.
Amazon Brand Story Modules
There are currently 4 types of modules, and you can include up to 19 modules of any type in your Brand Story section.
Learn about each with our amazon brand story examples we have carefully picked to show you how to share your brand’s message and values with audience.
Brand Carousel Background
Before diving into the details of each, it’s essential to focus on establishing a Brand Carousel Background, which will serve as the foundation for placing your chosen elements.
The Brand Carousel Background module is a crucial component of your Amazon Brand Story. As a mandatory feature, it serves as the initial image that greets customers, setting the tone for their entire browsing experience.
Think of it as the canvas upon which your brand’s tale is painted: its consistent presence across all modules ensures that your visual storytelling is cohesive and professional.
Size Requirements:
Desktop (1484px x 625px)
Mobile (464px x 625p)
* Keep in mind that these are minimum size requirements, and we always recommend a higher resolution for better image quality. Just make sure the ratio is the same.
Now let’s take a closer look at Amazon Brand Story modules and what they can offer:
1. Brand Logo & Description
Looking to tell your brand’s story or share what makes you special? This module is a great way to talk about your brand’s story, inform customers on your mission or important values in just 450 characters.
Plus, there’s space for a 315 x 145 px image (both desktop and mobile) at the top — perfect for showing off your brand logo. This module is a simple and effective way to connect with your customers and introduce them to what your brand stands for.
2. Brand ASIN & Store Showcase
This module is all about cross-selling, which means showing off more of what your brand has to offer and encouraging customers to buy multiple items.
You can add up to four ASIN links and a compelling call-to-action headline that leads straight to your Amazon brand store.
To maximize the effectiveness of this module, choose ASINs that not only resonate with your target audience but also complement each other.
This module not only guides customers to similar products if they’re looking for alternatives, but also helps them discover additional items they might want to purchase from you. That way you also reduce the chances of them wandering off to your competitors, ensuring that all their needs are met by your brand.
3. Brand Focus Image
The “Brand Focus Image” module is a fantastic way to showcase your products or boost brand awareness with stunning visuals. This module offers plenty of room for creativity — use it to display beautiful, on-brand images that captivate your audience.
You have the option to include a headline (up to 30 characters) and body text (up to 135 characters), but these are not mandatory, therefore allowing you to tailor the design to your brand’s unique style.
4. Brand Q&A
This text-only section is perfect for providing clear and concise information about your products or brand without the need for overdesigns.
You can include up to three questions, whether they are pre-formulated by Amazon or custom. Each question, along with its answer, must fit within a 600-character limit, so make sure you keep the information brief and to the point.
Amazon Brand Story Examples Designed by Us
WE WILL CREATE AMAZON BRAND STORY FOR YOU FOR $250
Amazon Brand Story is the easiest way to link all your brand’s items to improve the customers’ journey. But we also provide other Amazon content services that might suit your inventory structure better.
How to Upload an Amazon Brand Story?
2. Click on “Start creating A+ content”
4. Type in your “Content name” and select the language.
5. Before you start to add actual modules, you’ll have to choose a background image. Click on this option right here and upload a suitable photo:
From this moment on, you can customize your brand story and add in any modules we’ve listed above by inserting your prepped texts and high-quality images in the specified formats until you’re satisfied with the final result.
Amazon offers straightforward guidelines detailing where to place each element, ensuring your content is displayed beautifully and meets their standards.
7. Once your design is complete, click on “Next: Apply ASINs” and select the ASINs for the brand story.
8. After you’ve added the ASINs, you can now submit your brand story for Amazon’s review by clicking on “Next: Review & submit”
But before you do so, take a moment to make sure everything is clear and makes sense. Ensure you’re sticking to Amazon’s A+ Content guidelines, which include:
- Avoid using special characters
- Avoid subjective claims about guaranteed success or top-selling status
- Keep your text free of spelling and grammar mistakes
- Don’t mention other competing products
- Keep your keywords natural, not forced
- Avoid linking to non-Amazon sites
Typically, the approval process takes no more than 7 days. If your submission is not approved, Amazon will provide specific reasons for rejection, giving you the opportunity to make the necessary adjustments and try again. Once approved, your content will appear on the product page within 24 hours.
What are the Benefits of Amazon Brand Story?
1. Brand Awareness
Many Amazon shoppers might not dig deep into the background of the companies they’re buying from. By using Amazon Brand Story content, you have the chance to prominently showcase your brand to customers.
This not only introduces them to your company but also boosts the chances they’ll remember your brand: customers who form an emotional connection with a brand have more than a 300% higher lifetime value and will recommend brands at a much higher rate
2. Show your product catalog
The carousel-style format allows buyers to explore items different from the one they initially clicked on, potentially increasing the chances of additional purchases and enhancing overall customer engagement with your brand.
3. Increase Sales
By utilizing expertly crafted content, you can open the doors to increased sales by 2-3% and boost your conversion rates, turning casual browsers into loyal customers.
Moreover, the ASIN module is a powerful tool that can drive your average order value upwards. By strategically showcasing related products or upsell opportunities, you can encourage customers to add more items to their cart. For example, if a customer is purchasing a camera, the ASIN module can suggest complementary items like lenses or tripods, effectively increasing the size of each purchase.
Build Your Amazon Brand Story Today
Creating a unique and engaging brand story on Amazon is a key ingredient for standing out in the bustling world of online retail. Your brand story is the heartbeat of your identity: it’s what draws people in and sets you apart from the competition.
Remember: a great brand story isn’t static – it evolves as your brand grows. As you expand, continue to find fresh and innovative ways to engage with your customers on Amazon, ensuring your story remains relevant and captivating.
If you’re looking for guidance in this creative journey, Weby Corp is here to lend a hand. We specialize in a range of services designed to elevate your presence in the competitive online marketplace. Together, we can craft a narrative that not only captures attention, but also builds lasting relationships with your customers, driving your brand to new heights of success!
WE WILL CREATE AMAZON BRAND STORY FOR YOU FOR $250
Amazon Brand Story is the easiest way to link all your brand’s items to improve the customers’ journey. But we also provide other Amazon content services that might suit your inventory structure better.
