Amazon recently introduced Sponsored Brands Video, a new opportunity to promote products and sell more. In this article we will explain what it is, how to set it up, video requirements, and who can participate. Keep reading to learn everything you need to know about Amazon Sponsored Brands Video Ads.
WHAT IS AMAZON SPONSORED BRANDS VIDEO ADS
Amazon Sponsored Brands Video Ads promote your products in desktop or mobile shopping SERPs or product detail pages and show Amazon shoppers your brand’s or products’ benefits in a short video.
Sponsored video ads are keyword-targeted and cost-per-click just like any other Amazon Ad type. You can add either brand videos or product-specific videos which will showcase the item and link customers to the Amazon product listing.
Video Ads stand out among all other Amazon ad types. This ad type is only available to the limited number of sellers now so the competition is low, allowing you to take all the advantages of it.
The picture to the right demonstrates how it will eventually look in the shopping result page (mobile version).
The ad contains ‘Product details’ (image, title, price), ‘Video’ which will play automatically when 50% of it is on-screen and ‘Mute toggle button’ in the lower right-hand corner of the video.
HOW TO LAUNCH A VIDEO AD
It’s very easy to start showing a video in Sponsored Brands ad – pick the product, find the video displaying the product, adjust the video according to Amazon requirements, select targeted keywords, set the bid and submit for review. All Sponsored Brands video campaigns are reviewed by Amazon’s team for the compliance with sponsored ads creative acceptance policies. It normally takes them several hours to accept or reject the campaign.
To get started go to your Amazon advertising account, choose Sponsored Brands and select ‘Video’. It may not be available for every seller as it’s in Beta mode now. Most US sellers can try it in Beta mode, whereas other countries have to wait till the program is officially released.
VIDEO REQUIREMENTS
You should follow Amazon guidelines to launch the Sponsored Brands video. The main things to consider are: keep the video brief and relevant, comply with the format and length requirements. So here are basic video and audio specs to keep to:
Video specs
- 16:9 aspect ratio
- 1280 x 720px, 1920 x 1080px or 3840 x 2160px
- 23.976, 24, 25, 29.97, 29.98, or 30 fps
- 1 Mbps or higher bit rate
- H.264 or H.265 codec
- 6-45 sec long
- 500 MB or smaller
- MP4 or MOV file
- Progressive scan type
- 1 video stream only
Audio specs
- 44.1 kHz or higher sample rate
- PCM, AAC or MP3 codec
- 96 kbps or higher bit rate
- Stereo or mono format
- Not more than 1 audio stream
AMAZON ADVERTISING METRICS
The results of Sponsored Brands video ad are available in Amazon advertising console. Amazon shows you all the relevant advertising metrics, such as impressions, clicks, ad fee spent, cost-per-click, orders, sales, Acos and others. You can adjust keywords and bids anytime you want. However, you cannot change the video in the running campaign. If you want to advertise another video for the same product, you need to create a new video ad campaign.
If you have any questions regarding Amazon Sponsored Brands Video ads, contact us and our Amazon marketing specialists will help you.
