Recently Amazon has changed the name of their advertising tools from Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP) to the simplified “Amazon Advertising.” Coinciding with the release, they have also announced a new tool to help Amazon Advertisers…well advertise better.
The new learning tool, also known as the Amazon Advertising Learning Console, accumulates the most up-to-date information on different advertising methods offered to sellers and vendors.
It is said to be free for everyone, but at least for now it can only be entered via an official invitation from Amazon.
What is Amazon Advertising Learning Console
The Amazon Advertising Learning Console is basically a collection of courses you need to complete to become a guru of advertising on Amazon. These courses provide written materials, video tutorials, live cases and short pulse checks to make sure you’ll be able to apply key concepts when building your advertising strategy.
The courses in the Amazon Advertising Learning Console are short and accessible via any device. The duration of a course varies from two to 20 minutes, and they can be resumed at any time from if you have to pause them.
As soon as you feel you have a good grip on products advertising, you can proceed to accreditation. In other words, you can receive confirmation from Amazon that you are proficient in goods promotion, thus approaching your primary goal – growing your business.
How to use Amazon Advertising Learning Console
After receiving an invitation from Amazon to its new learning tool, log in, set up your profile and proceed to the menu bar. Here you may choose topics related to advertising on Amazon. These topics can be divided into the following:
- Amazon Advertising types: Sponsored Ads, Sponsored Brands, Product Display Ads, Custom Ads and Video Ads (reviewed individually). Ad Campaign Creation.
- Ad Campaign Optimization.
- Reporting.
- Accreditation.
The learning process doesn’t really have to start from the very beginning if you already have some experience advertising products on Amazon. You may start from any course you think you need to dive deeper into to advance your skills.
The navigation of the Learning Console is very simple and user-friendly. You may either browse topics from the menu bar or search them by related keywords in the search bar on the top. You can also add favorites for a later date or just return to any course using your browsing history.
If you are not sure where to start, Amazon offers customized recommendations on what course can help you improve your Amazon Advertising knowledge.
Know the Tricks to Create Highly-Effective Ad
Whether you are new to Amazon or have been advertising products for a couple of years now, you’ve probably faced situations where despite all your efforts, your ad doesn’t work. The addition of the Learning Console will help you learn how to re-assess the ad and make it more effective.
The Amazon Advertising Learning Console reveals all the secrets to identify advertising objectives, pick a corresponding ad type, set budgets, evaluate keyword performance, make changes to a bidding strategy and reference advertising reports.
Get Help from Amazon Advertising Console
The Amazon Advertising Learning Console is a bidirectional knowledge exchange channel. Not only can you pick topics, but after you’ve completed a few courses, the tool itself will recommend new material, tutorials, or sign-ups to the upcoming sessions.
The Help and Feedback center can also be reached from here. What is more exciting is that you can choose where to get help from – either a Learning Console Help Center or an Amazon Advertising Help Center – depending on what kind of questions you have.
Here at Weby Corp, we have a passion for learning. Our specialists are constantly advancing their knowledge to make sure the companies we partner with receive uncompromising services in terms of Amazon selling and advertising. Our marketing team keeps an eye on the new materials added to Amazon Advertising Learning Console. In response, we are able to apply new recommendations to goods promotion and try new features introduced by Amazon advertising.
