ENHANCE PRODUCT RANKING WITH AMAZON VINE REVIEWS
We tend to rely on other people’s experiences when deciding on which products to buy. The more positive reviews a product has, the more trustworthy it seems. When choosing between two similar products, you’d probably go for the one with a higher rating and more reviews.
But here’s the question: how does one accumulate these precious reviews for new products if everyone keeps opting for more well-established ones? There is a way that doesn’t involve you asking your twenty friends to buy and review your products – Amazon Vine.
Amazon Reviewer Program
What is the Amazon Vine Program?
Amazon Vine is an exclusive, invitation-only customer review program designed to help sellers gather honest, unbiased reviews from trusted reviewers on Amazon. These reviewers, known as Vine Voices, earn their spot by consistently leaving helpful, detailed reviews on the platform.
This program is best used when you’ve launched a new product, or your existing products lack insightful reviews.
When Vine Voices claim your product, they get it for free in exchange for a review. Keep in mind — these reviewers are not paid, and reviews aren’t guaranteed to glow with positivity. But that’s the point — buyers trust this feedback because it’s honest.
HOW TO ENROLL IN AMAZON VINE
Log in to Amazon Vine by visiting the “Vine” program section under “Advertising” in your Seller Central account.
Once you complete your Amazon Vine login, a new window will open displaying your current Vine enrollments (if any) and a list of recommended products.
If the product you wish to enroll isn’t shown, use the search bar to enter its ASIN and click “Begin Enrollment.”
On the Enrollment Details page, specify the number of units you want to enroll (between 1 and 30).
Step 1:
Click “Add Variations” to select product variations for enrollment.
Step 2:
Confirm your choices by clicking “Add Variations” again.
Pro Tip: Select “All product variations in stock” to offer Vine Voices a broader range of options. This can boost your chances of receiving diverse and objective feedback since reviewers can select from the full product line.
Click “Enroll” and review the terms and conditions of the Vine program. Once satisfied, click “Enroll” again to finalize the process.
A confirmation message will appear, letting you know your enrollment has been successfully submitted.
WHY DO YOU NEED REVIEWS ON AMAZON
Amazon Vine is a customer review program that allows brand owners to offer free units of their products to Amazon-approved Vine reviewers to get customer reviews of newly launched products or products with limited existing reviews.
Mitigate Risks
Not all reviews you receive will be positive and it might not have anything to do with the product itself. However, negative reviews can make things more complicated. If you’ve just launched a product and the first reviews it received were negative, it might be extremely hard to recover from this. A larger volume of reviews mitigates the impact of negative feedback. With more of them in general, a few negative comments you are bound to receive are less likely to significantly affect your product’s overall rating.
Drive Traffic
Highly rated products with a substantial number of reviews tend to rank better in Amazon’s search algorithm. It’s one of the reasons why new products are so hard to push – Amazon simply doesn’t recognize them as trustworthy yet. More reviews result in improved search ranking which, in turn, results in more organic traffic to your listings.
Help Customers
Moving from your benefits to that of customers’, reviews work as reassuring agents. They may give people, initially suspicious of a new or unpopular product, the confidence to give it a try and acquire something useful as a result. Few people are willing to be the trailblazers in online shopping, but many of us readily follow the beaten path. By accumulating a collection of honest and detailed reviews, you help potential buyers understand the benefits and possible drawbacks of your product and decrease the likelihood of a negative buying experience.
Boost Advertising Performance
Reviews also play a critical role in the effectiveness of your advertising efforts on Amazon. Products with higher ratings and more reviews typically enjoy better visibility in search results and ads. This increased visibility means that your advertising dollars can yield better results, as products with strong reviews are more likely to catch the eye of potential buyers.
Increase Sales
The culmination of all the things improved is boosting sales, the ultimate goal of any seller in any marketplace. As more potential buyers are drawn to your listings and feel confident in making a purchase relying on the positive feedback from previous customers, you’ll see an uptick in sales volume. You will also set the review wheel in motion: the more people buy your products, the higher the chance of getting more reviews and all the things mentioned improving.
Improve Listing Conversion Rate
Positive reviews work as social proof, a confirmation reassuring potential buyers about the quality and reliability of your product. When people see that others have had a positive or at least satisfactory experience, they are more likely to make a purchase themselves. This trust, built through the feedback of other consumers, directly increases your listing’s conversion rate while bolstering your credibility as a seller along the way.
WHY ARE VINE REVIEWS IMPORTANT?
Build Trust
Reviews from members of the Amazon reviewer program give buyers the confidence to try your products. When audiences see honest and detailed feedback, your product appeal increases
Improve Search Rankings
Amazon weighs reviews heavily in its search algorithm. Products with noticeable review numbers gain better search visibility, attracting more organic traffic
Boost Ad Performance
Listings with more reviews tend to perform better in Sponsored Ads. This means your ad budget goes further, thanks to improved product credibility
Drive Conversion and Sales
The combination of social proof and improved rankings leads to higher sales. Positive feedback reassures hesitant buyers, increasing the likelihood of purchase
AMAZON VINE ENROLLMENT REQUIREMENTS
Even though you’ve provided Amazon with information specific to your company or brand, certain settings are nonetheless set to default. As such, all account settings need to be reviewed and adjusted to ensure you have the smoothest start possible. The list of these settings is quite extensive, and we can guide you through adjusting all of them.
Seller Requirements
- Have a Professional Seller Account
- Have a brand enrolled in Brand Registry
- Be identified as a Brand Owner
- Have eligible FBA offers
- Not participate in FBA Onsite
Product Requirements
- Have fewer than 30 ratings
- Have a buyable FBA offer in “New” condition
- Be launched at the time of enrollment
- Have available FBA inventory
- Have a product image and description
- Not be an adult product
- Not be a bundled product
WEBY'S VINE ENROLLMENT PROCESS
✅ Step 1 – Granting Brand Registry Rights to Gritr
To participate in the Amazon Vine for sellers, your brand must have active Brand Registry rights. Without these rights, enrollment in Vine is not possible.
Once your brand is registered, granting rights to our Gritr Account is simple:
- Log into Amazon Brand Registry.
- Locate and click on the “User Permissions” section from the main dashboard.
- Click on the “Invite a user to your brand” option.
- Enter Gritr’s e-mail address.
- From the dropdown menu, choose the brand you want to grant access to.
- Select the appropriate permission level and click “Send Invitation.”
✅ Step 2 – Inventory Analysis and Selection
We begin by conducting a comprehensive analysis of your inventory performance. This involves evaluating factors like sales trends, customer demand, and product ratings.
Based on this assessment, we’ll create a list of items recommended for Vine enrollment. For each selected product, we’ll determine the optimal quantity of items to submit to maximize exposure while keeping costs efficient.
Our goal is to help you feature products that will attract positive vine product reviews.
✅ Step 3 – Shipping Samples to Gritr
At this step, you’ll ship free product samples from the approved list generated during the analysis stage to our Gritr facility.
We will provide clear instructions on quantities, packaging requirements, and timelines, ensuring the process is smooth and hassle-free.
✅ Step 4 – Forwarding Samples to Amazon
After receiving your samples, Gritr will prepare them for shipment to Amazon Fulfillment Centers (FBA). This includes verifying quantities, ensuring the packaging complies with Amazon’s requirements, and labeling each item properly for Vine enrollment.
Once the products are shipped to FBA, they’ll be ready to join Amazon Vine Program.
✅ Step 5 – Enrollment into Vine & Receiving Authentic Reviews
With the products at Amazon FBA, Gritr will handle the formal enrollment process. Once enrolled in the Vine program, your products will be featured in Amazon’s exclusive Vine newsletter.
This allows reviewers to discover, select, and order free products from your brand.
Vine Voices will evaluate and test the free samples of your product, and then provide detailed and constructive reviews on the Amazon product detail page.
✅ Step 6 – Feedback Analysis and Content Optimization
The process doesn’t end with the reviews. At Gritr, we’ll analyze the feedback received through Vine to identify trends, concerns, or areas for improvement. Based on this analysis, we’ll provide actionable recommendations for optimizing your content —whether it’s improving listings, adjusting visuals, or addressing customer concerns.
This is especially important for new models, ensuring they resonate well with your audience.
COST OF AMAZON VINE PARTICIPATION
| Vine Enrollment Fee | $75 - $200 per listing (depending on the # of reviews you want to gain) | The fee will be charged by Amazon seven days after the first Vine review is published |
| Inventory Analysis | $500 | Identification of listing that will benefit from participation in Vine program and the number of ASINs to enroll for each listing for higher return in sales |
| PO creation (optional) | Free | We will create a PO for the free inventory which will be sent to FBA for further enrollment to Vine |
| Shipping costs (optional) | Will be calculated after the inventory is sent to FBA | - |
| Labor costs (optional) | Will be calculated after the inventory is sent to FBA | - |
| Feedback analysis (optional) | $400 | We will analyze feedback received and make corrections to listings if needed. We will also provide the brand with feedback summary on new products |
HOW WEBY CORP CAN HELP
If you meet all the enrollment requirements, getting started with Amazon Vine shouldn’t be too much trouble. However, to get the most out of this program, you need to carefully consider which products to enroll in. There are also a few pitfalls we can help you avoid.
Inventory Performance Assessment
We begin with conducting an in-depth analysis of your inventory performance, evaluating which products are performing well and which could benefit from the additional exposure and reviews provided by the Vine program. It is not only about identifying underperforming products or products with no reviews (anyone can do the latter); it’s also about recognizing which products have the most potential for improvement through the program. Not all enrolled products may end up getting reviews, so we aim to maximize your chances.
Enrollment Recommendations
After the assessment, we create a curated list of items we recommend for enrollment in the Vine program. This recommendation includes the exact quantity of items for each listing or model. After all, you’ll be submitting free units for reviewing and we don’t need you overcommitting resources. We tailor the selection process for each partner individually, for your inventory and goals will inevitably be at least partially unique. We account for market competition, seasonal trends, product life cycle stages and other key factors.
Simplified Logistics and FBA Integration
Once the list of products for Vine enrollment gains your approval, we ask you to ship the selected products to us. From there, we handle the logistics of shipping these items to Amazon’s Fulfillment by Amazon (FBA) service, preparing them for enrollment into the Vine program. The goal is to streamline the whole process for businesses. We spare you the logistical complexities and ensure that products are correctly enrolled and available for Vine reviewers.
Feedback Review & Insights
After the products have been reviewed by the Vine community, we conduct a thorough analysis of the feedback received. We look for trends in the reviews to find out both the strengths and weaknesses of your products. Based on this feedback, we compile a list of actionable recommendations on possible changes to the content, whether it be the product descriptions, images or features highlighted.
DISCOVER
HOW WE CAN HELP YOU GET MORE REVIEWS
Our team will conduct the initial and subsequent analyses as well as registration with Amazon Vine and shipment of your selected products to Amazon if needed
GROW Your Amazon Business With Us!
Boost your business growth today with strategic advertising, cutting-edge optimization & content design, and expert account management!
Frequently asked questions
What is the Amazon Vine Program?
Amazon Vine is a customer review program that allows brand owners to offer free units of their products to Amazon-approved Vine reviewers.
This helps generate customer reviews for newly launched products or products with limited existing reviews, improving search ranking and product visibility on Amazon.
Why Product Reviews are Important?
Here’s the truth — social proof sells. Buyers gravitate toward products with strong reviews. Without them, your listing can feel invisible, no matter how great your product is.
Think about it. If you see two widgets for $20, but one has 50+ reviews averaging 4.7 stars while the other has zero, which would you buy? Probably not the one with 0 reviews. That’s why reviews are critical, not just for trust but also for conversions, advertising success, and long-term growth on Amazon.
Amazon Vine fills this gap beautifully, especially for new launches. Instead of waiting months for organic reviews — typically only 1-2% of buyers leave them—you can build that foundation quickly with Vine.
How Can Weby Corp Help with the Amazon Vine?
Weby Corp assists in inventory performance assessment, provides enrollment recommendations, manages logistics if needed and enrollment process and conducts feedback reviews.
What are the Requirements to Join Amazon Reviews Program?
To enroll in Amazon Vine, your business needs to have a Professional Seller Account and be enrolled in Brand Registry. It is also only available for Brand Owners.
The inventory should feature eligible FBA offers, while the selected products need to have fewer than 30 ratings and meet specific product requirements outlined by Amazon.
Are Amazon Vine Reviews Guaranteed to be Positive?
No, they are not. Vine Voices are independent reviewers who provide honest, unbiased feedback based on their experience with your product.
However, Weby Corp’s strategic selection and optimization efforts aim to maximize the chances of receiving positive feedback by selecting the right products.
What Happens if I Receive Negative Reviews From the Vine Program?
While negative reviews can happen, they provide valuable feedback for improvement. The only thing you can do is try to figure out how to make things right.
The participating sellers are prohibited from directly engaging with Vine reviews other than for the purpose of regular customer support.
What is the Cost of the Amazon Vine Program?
The Vine Enrollment Fee applies per parent ASIN enrolled in the program. Note that child ASINs are not subject to this fee.
Fee Structure (Effective October 19, 2023):
- 1–2 units enrolled: $0
- 3–10 units enrolled: $75
- 11–30 units enrolled: $200
Important Information
- Fees are charged 7 days after the first Vine review is published.
- Enrollments made before October 19, 2023, will incur a $200 fee, regardless of the number of units.
- Fees are based on the number of units enrolled, not the number claimed or reviewed.
- Sellers can adjust enrollment tiers if no units have been claimed. Once units are claimed, the tier cannot be changed, though sellers can opt to stop enrollment.
How to Become an Amazon Reviewer?
If you’d like to write reviews for Amazon and get “paid” in value by receiving free products, becoming an Amazon product reviewer is a fantastic opportunity. Here’s how to maximize your chances of joining the reviewer program application process for the Amazon Vine Program.
Step 1 – Build Your Profile
Start by writing thorough, honest, and well-structured reviews of products you already own. Use photos and videos to offer additional insights and aim to have your reviews marked as helpful by others.
Step 2 – Focus on Quality and Variety
Create thoughtful content that answers key buyer questions. Specializing in a niche or showcasing versatility by reviewing multiple categories can make you more appealing as a reviewer.
Step 3 – Wait for Your Invitation
The Amazon Vine Program is limited to select, trusted reviewers. By consistently writing helpful reviews, you’ll have a greater chance of being invited to this sought-after review program.
For anyone not yet eligible for Amazon Vine, platforms like product-testing websites allow you to build experience as a reviewer program participant.
Can Sellers Influence Vine Reviews?
No. Vine Voices provide independent and transparent feedback. This ensures trustworthiness for potential buyers.
Can I Write Reviews for Amazon and Get Paid?
While Amazon doesn’t pay reviewers in cash, you are rewarded with the opportunity to test free products as part of the Amazon review program.
What to Expect After You've Submitted Products for Vine Review?
Not all Vine reviewers will leave a review, but most will. For instance, if you allocate 30 units, you might get 20-25 reviews. That’s an incredible return, considering how few organic buyers leave feedback.
It’s also worth noting Vine reviewers can be critical. Some feel obligated to rate your product with five stars, so before enrolling, ensure your product is top-notch. Iron out any glitches, polish your packaging, and make sure everything exceeds expectations.
Why is Setting a Competitive Price Important During Amazon Vine Enrollment?
Having helped dozens of sellers with their Vine enrollment, here’s something not everyone tells you — set a competitive price during your Vine enrollment.
Even though the product is free for Vine reviewers, they’ll often comment on perceived value. Setting a reasonable price ensures your reviews reflect positively on your product’s worth.
