ENHANCE PRODUCT RANKING WITH VINE REVIEWS
We tend to rely on other people’s experiences when deciding on which products to buy. The more positive reviews a product has, the more trustworthy it seems. When choosing between two similar products, you’d probably go for the one with a higher rating and more reviews.
But here’s the question: how does one accumulate these precious reviews for new products if everyone keeps opting for more well-established ones? There is a way that doesn’t involve you asking your twenty friends to buy and review your products – Amazon Vine.
Reviews
GET INSIGHTFUL CUSTOMER REVIEWS
Amazon Vine is a customer review program that allows brand owners to offer free units of their products to Amazon-approved Vine reviewers to get customer reviews of newly launched products or products with limited existing reviews.
WHY DO YOU NEED REVIEWS ON AMAZON
Amazon Vine is a customer review program that allows brand owners to offer free units of their products to Amazon-approved Vine reviewers to get customer reviews of newly launched products or products with limited existing reviews.
Mitigate Risks
Not all reviews you receive will be positive and it might not have anything to do with the product itself. However, negative reviews can make things more complicated. If you’ve just launched a product and the first reviews it received were negative, it might be extremely hard to recover from this. A larger volume of reviews mitigates the impact of negative feedback. With more of them in general, a few negative comments you are bound to receive are less likely to significantly affect your product’s overall rating.
Drive Traffic
Highly rated products with a substantial number of reviews tend to rank better in Amazon’s search algorithm. It’s one of the reasons why new products are so hard to push – Amazon simply doesn’t recognize them as trustworthy yet. More reviews result in improved search ranking which, in turn, results in more organic traffic to your listings.
Help Customers
Moving from your benefits to that of customers’, reviews work as reassuring agents. They may give people, initially suspicious of a new or unpopular product, the confidence to give it a try and acquire something useful as a result. Few people are willing to be the trailblazers in online shopping, but many of us readily follow the beaten path. By accumulating a collection of honest and detailed reviews, you help potential buyers understand the benefits and possible drawbacks of your product and decrease the likelihood of a negative buying experience.
Boost Advertising Performance
Reviews also play a critical role in the effectiveness of your advertising efforts on Amazon. Products with higher ratings and more reviews typically enjoy better visibility in search results and ads. This increased visibility means that your advertising dollars can yield better results, as products with strong reviews are more likely to catch the eye of potential buyers.
Increase Sales
The culmination of all the things improved is boosting sales, the ultimate goal of any seller in any marketplace. As more potential buyers are drawn to your listings and feel confident in making a purchase relying on the positive feedback from previous customers, you’ll see an uptick in sales volume. You will also set the review wheel in motion: the more people buy your products, the higher the chance of getting more reviews and all the things mentioned improving.
Improve Listing Conversion Rate
Positive reviews work as social proof, a confirmation reassuring potential buyers about the quality and reliability of your product. When people see that others have had a positive or at least satisfactory experience, they are more likely to make a purchase themselves. This trust, built through the feedback of other consumers, directly increases your listing’s conversion rate while bolstering your credibility as a seller along the way.
AMAZON VINE ENROLLMENT REQUIREMENTS
Even though you’ve provided Amazon with information specific to your company or brand, certain settings are nonetheless set to default. As such, all account settings need to be reviewed and adjusted to ensure you have the smoothest start possible. The list of these settings is quite extensive, and we can guide you through adjusting all of them.
Seller Requirements
- Have a Professional Seller Account
- Have a brand enrolled in Brand Registry
- Be identified as a Brand Owner
- Have eligible FBA offers
- Not participate in FBA Onsite
Product Requirements
- Have fewer than 30 ratings
- Have a buyable FBA offer in “New” condition
- Be launched at the time of enrollment
- Have available FBA inventory
- Have a product image and description
- Not be an adult product
- Not be a bundled product
COST OF AMAZON VINE PARTICIPATION
| Vine Enrollment Fee | $75 - $200 per listing (depending on the # of reviews you want to gain) | The fee will be charged by Amazon seven days after the first Vine review is published |
| Inventory Analysis | $500 | Identification of listing that will benefit from participation in Vine program and the number of ASINs to enroll for each listing for higher return in sales |
| PO creation (optional) | Free | We will create a PO for the free inventory which will be sent to FBA for further enrollment to Vine |
| Shipping costs (optional) | Will be calculated after the inventory is sent to FBA | - |
| Labor costs (optional) | Will be calculated after the inventory is sent to FBA | - |
| Feedback analysis (optional) | $400 | We will analyze feedback received and make corrections to listings if needed. We will also provide the brand with feedback summary on new products |
HOW WEBY CORP CAN HELP
If you meet all the enrollment requirements, getting started with Amazon Vine shouldn’t be too much trouble. However, to get the most out of this program, you need to carefully consider which products to enroll in. There are also a few pitfalls we can help you avoid.
Inventory Performance Assessment
We begin with conducting an in-depth analysis of your inventory performance, evaluating which products are performing well and which could benefit from the additional exposure and reviews provided by the Vine program. It is not only about identifying underperforming products or products with no reviews (anyone can do the latter); it’s also about recognizing which products have the most potential for improvement through the program. Not all enrolled products may end up getting reviews, so we aim to maximize your chances.
Enrollment Recommendations
After the assessment, we create a curated list of items we recommend for enrollment in the Vine program. This recommendation includes the exact quantity of items for each listing or model. After all, you’ll be submitting free units for reviewing and we don’t need you overcommitting resources. We tailor the selection process for each partner individually, for your inventory and goals will inevitably be at least partially unique. We account for market competition, seasonal trends, product life cycle stages and other key factors.
Simplified Logistics and FBA Integration
Once the list of products for Vine enrollment gains your approval, we ask you to ship the selected products to us. From there, we handle the logistics of shipping these items to Amazon’s Fulfillment by Amazon (FBA) service, preparing them for enrollment into the Vine program. The goal is to streamline the whole process for businesses. We spare you the logistical complexities and ensure that products are correctly enrolled and available for Vine reviewers.
Feedback Review & Insights
After the products have been reviewed by the Vine community, we conduct a thorough analysis of the feedback received. We look for trends in the reviews to find out both the strengths and weaknesses of your products. Based on this feedback, we compile a list of actionable recommendations on possible changes to the content, whether it be the product descriptions, images or features highlighted.
DISCOVER
HOW WE CAN HELP YOU GET MORE REVIEWS
Our team will conduct the initial and subsequent analyses as well as registration with Amazon Vine and shipment of your selected products to Amazon if needed
FAQ
Amazon Vine is a customer review program that allows brand owners to offer free units of their products to Amazon-approved Vine reviewers. This helps generate customer reviews for newly launched products or products with limited existing reviews, improving search ranking and product visibility on Amazon.
Customer reviews drive traffic, boost advertising performance, improve listing conversion rates, increase sales, mitigate risks, and help customers make informed decisions. They serve as social proof, improving your product's credibility and attractiveness to potential buyers.
Weby Corp assists in inventory performance assessment, provides enrollment recommendations, manages logistics if needed and enrollment process and conducts feedback reviews.
Amazon Sponsored Brands come in three unique formats: Product Collection, Store Spotlight, and Video. Each format provides distinct ways to highlight your brand and products.
To enroll in Amazon Vine, your business needs to have a Professional Seller Account and be enrolled in Brand Registry. It is also only available for Brand Owners. The inventory should feature eligible FBA offers, while the selected products need to have fewer than 30 ratings and meet specific product requirements outlined by Amazon.
No, they are not. Vine Voices are independent reviewers who provide honest, unbiased feedback based on their experience with your product. However, Weby Corp's strategic selection and optimization efforts aim to maximize the chances of receiving positive feedback by selecting the right products.
While negative reviews can happen, they provide valuable feedback for improvement. The only thing you can do is try to figure out how to make things right. The participating sellers are prohibited from directly engaging with Vine reviews other than for the purpose of regular customer support.
