Amazon Transparency Program
Take Advantage of the Amazon Transparency Program to Combat Counterfeiting
SAFEGUARD YOUR BRAND FROM COUNTERFEITS WITH AMAZON TRANSPARENCY
Fake products not only damage the standing of the e-commerce behemoth and the brands involved. They chip away at their revenue stream.
That’s why Amazon launched the Transparency Program, a powerful initiative designed to combat counterfeit products as well as safeguard customer satisfaction and the integrity of both Amazon and the associated brands.
WHY TURN TO WEBY
WHAT AMAZON TRANSPARENCY PROGRAM IS AND HOW IT WORKS
Available to third-party sellers and brand owners, the Amazon Transparency Program uses a product labeling system to keep counterfeit products at bay. The program ensures any attempt to sell fake items will result in those products being blacklisted and undeliverable.
The Amazon transparency code can be scanned by:
- Amazon, to verify the authenticity of products coming to Fulfillment Centers
- Retailers partnering with a manufacturer
- Buyers, using the Amazon Transparency app to avoid ordering inauthentic items
Consider our SEO Services to Avoid Confusion with Counterfeit Listings
HOW MUCH DOES AMAZON TRANSPARENCY COST?
The cost of Amazon transparency code generating services is 5 cents per code. Amazon also offers volume discounts for orders of at least 1 million codes and 10 million codes – 3 cents and 1 cent per code, respectively.
BENEFITS OF THE AMAZON TRANSPARENCY PROGRAM
Implementing the Transparency program may seem expensive, especially considering additional expenses on printing services for FBM sellers. Yet, when weighed against the potential damage counterfeiters can inflict on your business, a few cents per unit might seem like a minor expense.
Here’s what you can do with the Transparency program:
Automatically eliminate fake items on Amazon
Make more profits by recovering lost sales
Prevent bad reviews from customers
Maintain or heal brand reputation
Focus on growth, not counterfeits
Share unit-level information with your customers
WANT TO ENROLL IN AMAZON TRANSPARENCY?
If you need help joining the Amazon Transparency Program, Weby Corp is here for you. We’re always ready to answer your questions and help you enroll in the program.
Brand Registry
We’ll help you enroll with Brand Registry as required by Amazon to join Transparency, even if your trademark registration is still pending.
Find TSP provider
If you’re a seller operating under the FBM or Seller Fulfilled Prime, we’ll consult you on finding a Transparency Service Provider (TSP) who will print codes for you.
Listing Improvement
We’ll render other Amazon services to improve your listings or ads.
FAQ
The Amazon Transparency app is a tool that allows customers to verify the authenticity of their purchases by scanning the Transparency codes on their products.
Amazon's Transparency program helps in combating counterfeits by requiring enrolled products to carry a unique Transparency code, which can be scanned to confirm their authenticity.
Yes, FBM sellers, including those using Seller Fulfilled Prime, can utilize the Amazon Transparency Program. In this model, Amazon generates the Transparency codes, and sellers are responsible for printing and applying them to each product.
A Transparency code is a unique code assigned to each unit of a product enrolled in the Amazon Transparency program. This code can be scanned with the Transparency app to confirm the product's authenticity.
No, Amazon does not directly provide Transparency printing services to FBM sellers, but you can get help from Transparency Service Providers (TSPs). TSPs are third-party companies recommended by Amazon that offer label-printing services specifically for the Transparency Program. Generally, FBM sellers are responsible for either printing the Transparency labels in-house or sourcing them from a TSP.
No, Transparency codes are generated by Amazon and provided to sellers for application on their products.
