Amazon offers several ways to promote a brand and advertise products. The Amazon Store is one of the newest advertising options that lets sellers showcase their brand story and products. It is very easy to get started and has already proven to be an effective Amazon advertising tool.
Who Can Create An Amazon Store?
Sellers enrolled in the Amazon Brand Registry, vendors and agencies have access to Amazon Stores. The service is free and doesn’t require you to advertise on Amazon to create a store.
How To Get Started With An Amazon Store?
It’s very simple to create an Amazon Store. Amazon offers pre-designed templates and drag-and-drop tiles to be filled in with the information about your brand and products. You can add videos, text, and images to tell the story of a brand and show your products in action. After the template of your Amazon Store is ready, just submit it for review and you’ll receive approval within 72 hours.
How To Find An Amazon Store?
You already know that the Amazon Store has been invented to help sellers and vendors tell shoppers more about their brand and their products. To make it even easier for shoppers to find your store and recommend it to others, Amazon allows you to create a unique and catchy URL address on amazon.com.
It is also possible to enter the store from the Amazon product listing. To view the Amazon Store of a specific brand, just go to a product page, click on the brand under the product title and you’ll be redirected to the Store.
How To Measure The Performance Of My Store?
The Stores insights dashboard provides metrics such as daily visitors, page views, and sales generated from your Store. If you choose to promote your store using external marketing tools, you can also add a tag to the URL and analyze traffic sources to your Amazon Store.
If you are an active Amazon seller or vendor, then you’ve probably already known everything described above. What you might not know yet is that Amazon has just added some new updates in the Amazon Store.
What Is New About The Amazon Store?
The original Amazon Store was launched about a year ago. However, Amazon constantly works to improve its advertising tools to provide more opportunities for sellers.
They recently introduced three updated features to the Amazon Store:
- Background Videos – Auto-playable 2 to 20 second videos starting when your Amazon Store page loads.
- New Insights Metrics – Before it was only possible to view your sales and traffic metrics. Now the Amazon Store Insight Dashboard displays an expanded data set, including sales per visit, orders, orders per visit, units per order (a measure of order size), and sales per order (a measure of order value).
- Custom Source Tag Improvements – Before a page was limited to the top 30 source tags. Brands will now see the top 100 source tags and can export all source tags. Sellers are able to use custom source tags to determine how shoppers come to their stores, which helps them better understand and categorize their traffic sources.