CUSTOM AMAZON STOREFRONT DESIGN SERVICE
An Amazon Store is a separate multi-page microsite that can be created within Amazon itself. It serves as a virtual storefront for businesses and allows them to showcase their products and promote their brand story in an engaging and visually appealing way.
A strategically designed Amazon Store tells your brand’s story with eye-catching videos, vibrant images, and engaging content that keeps customers coming back for more. It’s all about making shopping easy and intuitive with organized categories and a seamless layout.
BOOST BRAND PRESENCE AND ENGAGEMENT WITH CUSTOM AMAZON STORES
Amazon Store Creation consistently delivers strong results shortly after launch. Discover the transformative benefits our clients have experienced by enhancing their Amazon presence. Here’s how our services have helped brands achieve exclusive visibility, increased product discovery, and actionable insights to elevate their success.
35%
Higher Sales
when brands create a custom Amazon Store, allowing better customer navigation and showcasing their full product range
3X
Higher Customer Retention Rates
after brands launched an Amazon Store, encouraging brand loyalty through a cohesive brand experience
30%
Growth in Repeat Customer Purchases
driven by the cohesive and familiar shopping environment of a brand’s Amazon Store, which fosters loyalty and encourages return visits
Amplify Your Brand with Custom Amazon Store Creation
Elevate your brand’s presence with our expert Amazon Store Creation services, designed to showcase your products and tell your brand’s story compellingly. Experience the benefits that many of our clients have enjoyed with a strategically crafted Amazon Store.
- Exclusive Brand Visibility
- Improved Product Discovery
- Insightful Analytics
ENGAGE CUSTOMERS THROUGH AMAZON STORE
Exclusive Brand Visibility
The majority of consumers start their product search on Amazon rather than Google and use the platform to discover new products. That means you can catch the eye of customers who would otherwise never visit your DTC website. But that’s only half the deal. Unlike anywhere else on the platform, Amazon Storefront doesn’t display your competitors alongside you on the page. This allows you to win the undivided attention of your audience.
Improved Product Discovery
Amazon Store allows shoppers to discover your entire product line on Amazon via a customizable, appealing product portfolio, thus increasing possibilities for sales and customer engagement. It is also an excellent space for telling your brand’s story and promoting your values. This could significantly enhance brand awareness among potential customers.
Extensive Presence
An Amazon Store is essentially a piece of digital real estate you can acquire to increase your legitimacy as an Amazon seller. By expanding your presence, you ramp up your credibility both for the platform and potential customers. Each Amazon Store comes with its unique amazon.com web address that can be used in a plethora of marketing initiatives both inside and outside of Amazon. While Amazon Stores may not be the default landing for Amazon search results, they can be indispensable components of broader Amazon marketing strategies.
Insightful Analytics
The reason why Amazon Storefront is worth having lies in the useful insights the analytics can give. You can get a wealth of data about every important metric, including page views, click-through rates and conversion rates, as well as learn about various aspects of customer behavior. You will benefit immensely from using all the information you can put your hands on, so an opportunity like that is too good to pass up.
HOW TO CREATE AN AMAZON STOREFRONT?
Step 1: Enroll Your Brand
First, you need to make sure you meet the requirements for creating an Amazon Storefront. That means you need to have an Amazon seller account with a Professional Selling Plan. You also need to be enrolled in a Brand Registry Program since only the enrollment grants you access to the Store Builder tool. Once you have all these boxes checked, you can proceed to setting up an Amazon Store.
Step 2: Create Amazon Storefront
To create an Amazon Store, you need to log in to your Seller Central, open the navigation menu and proceed to the “Stores” tab. Here you can create new stores and edit the existing ones. Choose “Manage Stores” and then “Create Store”. At this point, you’ll need to choose one of the templates that will be used for showcasing your store. There are three templates to choose from, each with its own tile disposition.
Step 3: Determine Store Structure
Once the Store draft is created, you can proceed with determining its structure. The home page for your brand is already created, so now you can determine the number of subcategory pages for showcasing product lines, categories or other groups of items. Choose “Page Manager” and “Add a Page” to build a new Amazon Store page. You can determine the template, page title and description of this page, as well as the level of subcategories’ depth.
Step 4: Add Content
Creating pages is hardly a laborious task, but the same couldn’t be said about filling them with content. It’s the most important part of designing an Amazon store, the one that calls for certain expertise and hard skills. A page can contain a wide variety of content formats, including videos, images, text and products, which can be arranged in a similarly numerous variety of ways. All of that can be laid out using “Tile Manager”. You can look at how the store will be displayed on both mobile and desktop devices using the Preview Window.
Step 5: Publish Amazon Store
Once you’re done building, you can Submit your Amazon Store for Publishing using the corresponding button. Before being published, your store needs to pass the moderation which usually takes several days. If your design violates any of the creative guidelines, the store will be denied. Should it be approved, it will become visible to Amazon customers.
Want to Create a Bespoke Amazon Store?
WHAT AN AMAZON STORE CAN DO FOR YOUR BRAND
Tell Your Story
Every brand has a story to tell, and Amazon Store can be a great way to narrate it in a manner that resonates with the Amazon audience. Be it values you stand by, a mission you pursue or the future you strive to achieve, there will be people who can relate to it. Fostering your connection with shoppers and boosting brand loyalty are some of the pleasant benefits an Amazon Store provides.
Ensure Integrity
To make your brand recognizable, it’s essential to integrate consistent elements across all platforms. Ensuring uniformity between your Amazon Store, direct-to-consumer brand page, and other media channels significantly enhances brand recognition. This seamless continuity also builds trust and confidence among shoppers.
Encourage Exploration
A well-designed Amazon Store makes it easy for customers to find what they’re looking for. Subcategory pages are particularly useful in this regard. By understanding the shopper’s decision-making process, needs and typical shopping journey, you can map these goals to your store’s navigation structure for a seamless store exploration.
Tailor Shopper Needs
Good Amazon Stores are well-organized and adaptive. They display content and products that are relevant to the user’s search query and can meet their shopping needs. By using Amazon’s dynamic widgets, sellers can auto-populate different product displays based on shopper insights, thus creating a personalized shopping experience.
Engage the Audience
Engaging content is another key feature of successful Amazon Stores. Eye-catching videos, compelling photography, brand overviews and product carousels work together to create attractive and, most importantly, engaging experiences. If you can get the customer to not only look at your store but also interact with it, you are halfway there.
Boast Bespoke Content
While maintaining synchronicity with other channels is important, a good Amazon Store also includes custom marketing content designed specifically for the Amazon environment. Familiar yet distinctive, that’s what you should aim for. Such tailored content will attract both existing and new customers, thus expanding your store’s reach.
Induce To Come Back
If you want your Amazon Store to keep bearing fruit, maintaining it becomes part of the routine. Such stores should be regularly updated to align with new product launches, seasonal events and promotional calendars. By keeping the store fresh and relevant, you encourage shoppers to revisit frequently, hoping to see the new arrivals.
Cover All Platforms
Underestimating the importance of all-device-friendly design can cost you a big cut of the audience. A good Amazon Store performs well on both mobile, tablet and desktop devices. Pay attention to how image and product tiles are displayed on different screens, making sure all elements are legible regardless of the device used.
Join Promotions
Effective Amazon Stores don’t simply sit there waiting for customers to find them. They are promoted both on and off Amazon to cover as much of the audience as possible. There are plenty of things you can do to an Amazon store, like linking it in the brand byline on product detail pages or including the store’s URL in offsite marketing activities. This multi-channel marketing strategy is used to further increase brand awareness and engagement.
WHY TURN TO WEBYCORP?
Over the last five years, we at WebyCorp have designed more than 50 Amazon storefronts for top brands. Within that time, we’ve accumulated a wealth of knowledge and profundity and thus have a lot to bring to the table. We understand the intricacies of the Amazon platform and can boast an excellent command of Amazon Store best practices. If you want a team of acumen professionals to design a storefront that will not only be visually appealing but also effective in driving sales, WebyCorp are at your service.
We cherish our partners and strive to establish long-term relationships with them. To achieve that, we’ve built customer service ready to provide 24/7 support. If you’re not satisfied with the result of our work, we will fix it at no extra cost.
People in the WebyCorp team come from diverse Amazon-related backgrounds, from advertising to listing optimization. This diversity enables us to come up with fresh and creative ideas that do not just sound good – they work equally well. But we don’t make Amazon Stores for ourselves. We work closely with our partners to ensure that the final product illustrates your vision and aligns with your brand. With our joint efforts, we’ll create a store that is bound to stand out from the competition.
Calling ourselves professionals comes with plenty of obligations. We respect the deadlines and are committed to fulfilling the responsibilities we’ve taken in due time. We vow to have your store up and running by the time you need it.
DISCOVER
HOW TO ELEVATE YOUR BRAND’S PRESENCE WITH A THOUGHTFULLY DESIGNED AMAZON STORE
Our team will design the storefront, develop pages and categories for your brand’s products
FAQ
An Amazon Store is a multi-page, customizable microsite within Amazon that serves as a virtual storefront for businesses to showcase their products and promote their brand story.
Creating an Amazon Store is important because it provides exclusive brand visibility, improved product discovery, an extensive presence on Amazon, and insightful analytics. These features make it a valuable tool for boosting sales and increasing brand awareness.
To create an Amazon Storefront, you need to first enroll your brand in Amazon's Brand Registry. Once enrolled, you can use the Store Builder tool to create your store. You'll need to determine the structure of your store, add content to the pages, and then submit the store for publishing.
A good Amazon Store effectively tells your brand's story, ensures integrity across all platforms, is easy to navigate, provides an enjoyable shopping experience, engages the audience, boasts bespoke content that's tailored to the Amazon environment, is kept up to date with fresh content, optimized for different devices and is used in multi-channel marketing efforts.
To make your Amazon Store stand out, focus on developing engaging content, maintaining consistency with other channels, regularly updating the store to keep it fresh and relevant, optimizing it for different devices, and promoting it through various channels both on and off Amazon.
Yes, Amazon provides insightful analytics for your Store, including data on page
To create an Amazon Storefront, you need to have a Professional Selling Plan on Amazon and be enrolled in Amazon's Brand Registry. This gives you access to tools like the Store Builder, which you'll use to create your store.
After submitting your Amazon Store for publishing, it typically goes through a moderation process that takes several days. If your design violates any of Amazon's creative guidelines, the store may be denied. Once approved, your Store will be immediately visible to Amazon customers.
Yes, Amazon provides a variety of templates and tools that allow you to customize the design and layout of your Store. You can choose from different templates, determine the structure of your store, add content in various formats, and preview how your store will look on different devices.
The cost of creating an Amazon Store can vary depending on who you work with. For example, WebyCorp charges $600 for end-to-end development of an Amazon Store, which includes designing the storefront, developing pages and categories for your products, and submitting the store for approval.
