Amazon Sponsored Display Ads
Amplifying your Brand with Amazon Sponsored Display Ads
BOOST BRAND AWARENESS WITH DISPLAY AD CAMPAIGNS
Amazon Sponsored Display Ads is a fairly new tool in Amazon’s advertising arsenal that allows re-engaging and retargeting customers across Amazon and other platforms. The tool has been gaining steady momentum since its introduction in 2019, and if you want to be among those who take full advantage of Amazon Sponsored Display Ads, welcome to Weby Corp, your trusted marketing expert.
OVERVIEW OF AMAZON SPONSORED DISPLAY ADS
Definition
What Are Sponsored Display Ads?
We craft a well-organized product page that makes it simple for customers to find the information they need. Through strategically designed EBC templates, we ensure your products are displayed in a way that encourages customers to make a purchase.
Placement
Where Do Sponsored Display Ads Appear?
Sponsored Display ads appear in various spots within the Amazon store and across a wide network of apps and websites.
These ads may show on Amazon’s homepage, product detail pages, platforms like Twitch and IMDb, as well as third-party sites. Placement is determined by your targeting strategy and adjusted automatically to achieve your goals effectively.
Product Images
How Much Do They Cost?
The cost of Amazon Sponsored Display Ads in 2025 depends on the pricing model used (CPC or CPM) and factors like competition, targeting criteria, and seasonality.
Average CPC Range: $0.801.60 per click;
Average CPM Range: $412 per 1,000 impressions;
Creative Assets: Designing visuals (static images, lifestyle photos, or videos) can cost $300–3,000;
For context, Amazon’s global average CPM for ads is $2.43, but Sponsored Display Ads often exceed this due to their advanced targeting capabilities
Product Comparison
How are They Different From Other PPC Ads?
Amazon Sponsored Display ads rely on shopping signals and do not target keywords. Amazon tracks user behavior to generate personalized product recommendations.
Thus, you can engage the right audience in the most relevant contexts.
Reach High-Intent Shoppers Beyond Amazon
Sponsored Display campaigns help you win over high-intent shoppers who’ve already shown interest in your brand. Thanks to precise targeting, we create ads that follow your audience: on Amazon, external platforms, and partner sites. Reach beyond boundaries — Contact Us now!
BENEFITS OF AMAZON SPONSORED DISPLAY ADS
Improved Audience Reach
Amazon Sponsored Display Ads appear on and off Amazon, broadening your reach and increasing listing impressions.
Customizable Ad Layouts
Sponsored Display Advertising allows you to choose from banner ads, side widget ads, and video ads, and customize them for increased creative flexibility.
Comprehensive Targeting
Sponsored Display ads cover every stage of the buyer’s journey, from awareness to post-purchase, enhancing customer loyalty and brand recognition.
Competitive Advantage
Amazon Sponsored Display Ads appear on and off Amazon, broadening your reach and increasing listing impressions.
Increased RoAS
Sponsored Display ads cover every stage of the buyer’s journey, from awareness to post-purchase, enhancing customer loyalty and brand recognition.
Retargeting Capabilities
Amazon secures the best ad placements for Sponsored Display Advertising – your product might be placed under your competitor’s listing, driving market share.
WHY OUTSOURCE WEBY CORP AS A REMOTE AMAZON DISPLAY ADVERTISING TEAM
Revenue Growth
We use Sponsored Display ads along with Sponsored Brand and Sponsored Product ads to maximize your product’s sales, enabling you to reach a wider audience and scale your revenue quickly.
Insightful Reporting
We are committed to transparency and regular communication. We provide comprehensive feedback, along with detailed reports on your ad campaign’s performance, enabling you to make informed decisions and strategize effectively for future campaigns.
Strategic Targeting
We deftly manage bids and budgets, and carefully select a targeting strategy that will increase quality traffic to your listings and ensure better ROI.
DISCOVER
HOW WE CAN HELP YOU LEVERAGE AMAZON SPONSORED DISPLAY ADS
Our team will analyze the scope of work and get back to you with an offer
FAQ
Can You Use My Existing Campaign Data?
Absolutely! We believe in not reinventing the wheel. We can use your existing campaign data to understand what’s worked in the past and build on those strategies to optimize future campaigns.
Is it Possible To Lower my ACoS With Your Services?
Yes, one of our key goals is to help you optimize your campaigns and reduce your ACoS. However, it’s important to remember that a lower ACoS isn’t always the best objective – sometimes, a higher ACoS may lead to more overall profit.
Do You Guarantee Amazon Sales Through Ad Campaigns?
At Weby Corp, we pride ourselves on treating each campaign with the utmost diligence and dedication, as if it were our own. While we strive to drive highly relevant traffic to your listings that is more likely to convert, it’s important to note that sales are dependent on various factors such as your product, listing quality, price, and market conditions.
While we can’t guarantee sales, our vast suite of services, from listing SEO optimization to market intelligence research, work synergistically to increase your odds of success on Amazon.
What is the Amazon Sponsored Display Network?
The Amazon Display Network is a group of websites – including Amazon-owned sites and other high-quality third-party sites – where your Amazon sponsored display ads can be shown.
Sponsored Display vs Sponsored Products: What's the Difference?
Sponsored Display ads are designed to help you reach relevant audiences across their shopping journey, both on and off Amazon. These ads use automated targeting to reach customers who have shown interest in categories related to your product, or even the product itself.
On the other hand, Sponsored Product ads promote individual product listings and appear in Amazon search results and product detail pages. They target shoppers who are searching for items similar to yours and can help increase your product’s visibility. These ads show up in search results based on the keywords, category, brand, products, or product features you choose.
Who is Eligible for Sponsored Display Ads?
Sponsored Display ads program is available to Brand-Registry sellers and Amazon vendors.
