Amazon Seller Central Management
Make Amazon Account Management not a Chore, but Leisure
STREAMLINE OPERATIONS WITH OUR AMAZON SELLER CENTRAL MANAGEMENT SERVICES
All registered Amazon sellers gain access to Seller Central – the hub where all operations related to your Amazon selling experience take place. Listing and selling products, managing inventory, monitoring orders – you name it. The extensive toolkit that Seller Central offers is both a blessing and a burden. While it lets you manage every aspect of your seller journey, the abundance of metrics that need to be monitored can be disturbing even for experienced sellers, let alone people with no prior experience with the platform.
That’s why we offer our Amazon Account Management services – to save you the trouble of walking the trial-and-error path. But it would be fair to first give a general idea of the scope of work that is entailed in our Amazon Seller Service offer.
CONFIGURE YOUR SELLER CENTRAL ACCOUNT
Even though you’ve provided Amazon with information specific to your company or brand, certain settings are nonetheless set to default. As such, all account settings need to be reviewed and adjusted to ensure you have the smoothest start possible. The list of these settings is quite extensive, and we can guide you through adjusting all of them.
Step 1
Monitor Amazon Account Health
Customer satisfaction is known to be one of the most important metrics for Amazon. For this reason, Amazon evaluates sellers by their ability to provide satisfactory service and to follow the wide range of guidelines that the platform established. This ability is represented in the Amazon Account Health Rating, and this metric is extremely important for sellers. The failure to maintain your Account Health can lead to suspension or even termination of your account. To prevent this from happening, we offer our services on monitoring the following factors of Account Health.
Performance
Customer Service Performance
This metric represents whether customers who bought from you were satisfied with the service. The Order Defect Rate is the key indicator. It accounts for the percentage of orders that have been returned or canceled or the cases when a customer had issues with your products. The next best thing to providing quality products is reacting to every stimulus that comes from a customer, be it a question or a complaint.
Compliance
Product Policy Compliance
The list of policies that Amazon sellers should adhere to is a lengthy one, so it’s not uncommon for sellers to receive alerts on policy violations. It can be an intellectual property complaint, a complaint from a customer on the authenticity, safety or condition of the product, or a violation of listing or restricted product policies. Such notifications should be responded to immediately, and we can help figure out what should be done to address the issue.
Shipping
Shipping Performance
This metric is only relevant for sellers who chose Fulfilled by Merchant plan since FBA sellers have Amazon manage shipping. This metric takes late shipment rate and valid tracking rate to calculate the quality of your shipping services. If many of your orders ship late or aren’t delivered on time, you’ll see your Account Health quickly deteriorate.
Need Help From Amazon Seller Central Experts?
Step 2
Interact with Amazon Seller Support
Amazon sellers run into issues all the time. Some of them can be resolved without the intervention of platform consultants, but some require involvement from Amazon’s workers. However, such interactions aren’t always fruitful, for the procedure of filing a case is an arduous one. You need to know how to word a question to get an answer to your need, and this knowledge only comes with hundreds of cases filed and processed. We know how Amazon Seller Support works and are glad to lend you our expertise.
Support
File and Follow up on Cases
The process of interacting with Amazon’s support system often raises many questions. We help sellers submit inquiries or complaints about various issues, including account suspensions, policy violations, and product listing errors. We know exactly which documents and information need to be submitted to resolve a case. Additionally, we take the initiative to follow up on cases, ensuring they are addressed and resolved timely.
Monitoring
Monitor Gray Sellers
Unfortunately, not all sellers on Amazon are honest. Those selling counterfeit or unauthorized products often harm the reputation of original manufacturers, parasitizing their success and jeopardizing their sales. We help identify and monitor these unauthorized sellers by conducting regular checks and monitoring their activities on the platform. The interaction with Amazon Seller Support is the primary means of addressing this issue.
Step 3
Update Your Product Catalog
Products are the bread and butter of every Amazon seller, so it’s vital for product pages to be as optimized and presentable as possible. It’s crucial to comply with all the policies and utilize best practices at the same time. The ramifications of not doing so are far from pleasant: either your listing gets banned or it fails to convert. However, with many an Amazon listing expert in our team, you won’t have to worry about listing optimization.
New Listings
Create New Listings
It’s fairly easy to create a listing, but to create a well-performing one is a whole different story. You need to get the most out of every aspect of the listing, both text and images. Our team knows how to create listings that are optimized for maximum visibility and effectiveness. Presentation and optimization are both our priorities, so you can rest assured.
Optimization
Optimize Existing Listings
SEO Listing Optimization is another key service we provide. It focuses on enhancing the content and structure of your existing product listings to improve their visibility and performance. We’ve developed our own Amazon Listing Quality Checker that analyzes all aspects of a listing including product titles, bullet points, descriptions, images, videos, variations, SEO, and reviews. An optimized listing has more chances to improve your Amazon ranking, earn the Featured Offer, and boost revenue and brand awareness. With thousands of improved listings in our portfolio, we know exactly how to make every listing the best version of itself.
Applications
View Selling Applications
There is a list of restricted items that can only be sold by sellers that meet certain criteria. If you have been selling on Amazon long enough and your seller metrics meet the brand’s standard, your request to sell such items can be auto-approved. But it’s not always the case, and sometimes you need to file approval applications. Doing so requires some consistency, as Amazon often requires additional documentation or sometimes leaves applications with a null response. We can file and monitor these applications for you.
Looking for an Amazon Seller Account Manager?
Step 4
Manage Your Advertising Campaigns
The competition for top positions in Amazon search results is very harsh. More often than not there will be sellers with more experience behind their backs and more reviews on their products. However, Amazon search is only one of several ways to present your products to customers. Amazon advertising is a great way to circumvent the competition and sway customers into choosing your product over others. Though not deprived of its own challenges, advertising can be one of the mainstays of your success on Amazon. We can help you make the most of it.
Amazon PPC
Manage Amazon PPC
Amazon PPC (Pay-Per-Click) advertising is an invaluable tool that sellers can use to bypass the competition from more experienced sellers. Such sponsored ads appear in search results and other relevant placements on Amazon. Our team conducts meticulous keyword research, sets up targeted campaigns, monitors their performance, and makes data-driven adjustments to maximize ad visibility and drive conversions. It’s not always about how big your advertising budget is. It’s about how well you use it.
Amazon A+
Create A+ Content
If you want your listings to truly stand out, then A+ Content can be of great help. We can enhance your product descriptions with rich text, high-resolution images, and multimedia elements, collectively known as A+ Content or Enhanced Brand Content (EBC). A+ Content can effectively communicate your brand story, highlight product features and engage potential customers which ultimately leads to more sales.
Amazon Ads
Configure Eligible Ads
PPC campaigns are only one of many advertising tools that Amazon provides. You can also increase the visibility of your products through other types of advertising, including Amazon Vine, Deals, Coupons and Promotions. Each one of these tools can work miracles with your product conversions, either by helping to accumulate reviews, improve click-through rate or make the offer more appealing to customers. However, none of them will work unless you spend time analyzing the opportunities and configuring the ads. With that, we can help you as well.
DISCOVER
HOW WE CAN HELP YOU MANAGE YOUR SELLER CENTRAL ACCOUNT
Let us know the level of permission you are willing to give and we will get back to you with our offer
FAQ
Seller Central is the web interface used by sellers to manage and view their orders, inventory, and performance metrics. It enables sellers to list products, process orders, track sales, communicate with customers, and access a variety of reports and analytics.
Amazon Account Management services encompass a range of offerings including monitoring your Amazon Account Health, interacting with Amazon Seller Support, updating your product catalog and managing your advertising campaigns.
Your Public Seller Profile should include your business name, logo, a brief description of your business, shipping and return policies, and contact information. This profile is visible to customers, so it's important to ensure it accurately represents your brand.
Amazon Account Health rating is calculated based on customer service performance, product policy compliance and shipping performance.
Amazon Seller Support can help with a wide range of issues, from account suspensions to policy violations and product listing errors. Getting through them might be a challenge, that’s why we offer our help in that endeavor.
Updating Product Catalog includes services like creating new listings, optimizing existing listings and viewing selling applications. These services aim to enhance your product visibility, improve sales performance and streamline the process of adding new products to your catalog.
