Amazon Product Launch
Amazon Product Launch Services That Never Fail
Amazon is a fertile ground for anyone willing to enter the selling business. But this ground is by no means undeveloped – the competition for customer attention is severe, and those who don’t know the peculiarities of Amazon are bound to struggle. With that being said, launching products on Amazon is still a worthy endeavor, you simply need to know how to do it properly.
WHAT IS AMAZON PRODUCT LAUNCH?
An Amazon Store is a separate multi-page microsite that can be created within Amazon itself. It serves as a virtual storefront for businesses and allows them to showcase their products and promote their brand story in an engaging and visually appealing way.
WHY LAUNCH A PRODUCT ON AMAZON?
Extensive Customer Base
Amazon has over 310 million active users all over the world. That means that you can expose your product to a vast audience of potential buyers from all walks of life, from different places and with diverse shopping preferences. This is particularly advantageous for small and medium-sized enterprises, as you’ll gain access to an audience that would never find you otherwise. Amazon's customers are also high-intent buyers who come to the platform ready to make a purchase.
Invaluable Marketing Tools
Amazon provides a wide variety of tools you can use to drive more sales. Marketing Tools, like Sponsored Product ads, allow sellers to promote their products to shoppers who are actively searching for related items. There are also analytical tools that gather data you can use to get a better understanding of the market trends and identify places that work well or could be improved. All these tools can help you improve your performance on the platform, which is indispensable to staying competitive.
Secure Shipping
The burden of providing secure shipment might be hard to bear. You probably already have enough on your plate, so delegating part of your work to Amazon should have a liberating effect. Amazon's fulfillment network is vast and well-oiled. By using Amazon Fulfillment Services (FBA), you will not only save time and money but also ensure that your products reach customers quickly and safely. Plus, products fulfilled by Amazon are eligible for Amazon Prime's two-day shipping, which can be a significant selling point for many customers.
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STEPS OF A SUCCESSFUL PRODUCT LAUNCH ON AMAZON
The Difficulties of Amazon Product Launch
Fierce Competition
Amazon is a dynamic marketplace with a vast number of sellers. You won’t be the only one trying to gain people’s favor. Competition is incredibly intense, so be prepared to fight for your place in the sun
Keyword Difficulty
The success of your product depends heavily on how well you can optimize your listing with the right keywords. However, choosing the right ones requires in-depth knowledge of SEO principles.
Lackluster Listings
SEO is important but it’s not everything. People choose with their eyes. If your listing features low-quality images or incomprehensible malarkey of keywords instead of product description, don’t expect it to attract many customers.
Lack of Marketing Plan
Many sellers focus solely on the product launch and neglect the importance of having a comprehensive marketing plan for the after-launch period. The absence of such a plan can lead to poor product performance and waste your resources.
Guideline Violation
Imagine doing all the preparatory work only to see your listing banned because you used the wrong word. Amazon has strict guidelines on many aspects of its work, and knowing them all by heart is an indispensable advantage.
Poor Advertising
Initial advertising is the best way to show the world of Amazon your product has been launched. But if you don’t know how to advertise it properly, you might end up wasting money rather than attracting customers.
The list of what could go wrong with the Product Launch on Amazon is quite extensive, but we’re not here for that. With WebyCorp as your Product Launch Consultant, you won’t need to worry about any of that.
Why Trust WebyCorp with Amazon Product Launch?
Amazon Stores Examples
Our team at WebyCorp has been navigating the intricacies of Amazon for many a year. Within that time, we’ve honed our skills in various Amazon-related fields and gained deep insights into how the platform itself works. We are well-versed in advertising, listing optimization, SEO, and analytics handling, which are all crucial skills for launching products on Amazon. Whether you need a Product Launch consultant to help you with tricky aspects or want to delegate the whole process to us, we at WebyCorp will do our best to make your product launch a success
At WebyCorp, we deeply cherish the bonds we form with our partners. We are interested in establishing lasting partnerships, and thus do our work so that people would want to turn to us again. We also want to put our skills to good use and prevent you from stumbling at such a crucial moment as Product Launch. Rest assured, we stand prepared to journey through this process alongside you.
Every product you launch is the face of your brand. You never know which one of these faces a customer will see, and thus it’s better to keep them all presentable. We know everything there is to know about making a listing appealing and have done more A+ Content pieces than we could count. We know how to make you listing an eye candy, and with your help, we can put that knowledge into practice.
Words and pictures don’t really mean much, but for now, we have nothing else to persuade you with. We are good at promising, and we are good at delivering. We value your time as much as we value ours and thus strive to provide the best Amazon Product Launch services within reasonable deadlines.
DISCOVER HOW WE CAN HELP TO LAUNCH YOUR PRODUCT
Our team will analyze the scope of work and get back to you with our offer.
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FAQ
An Amazon Product Launch is the process of introducing a new product on Amazon's marketplace, which involves creating a product and devising a strategy to effectively establish and market it on Amazon.
Amazon boasts over 310 million active users globally, offering a vast audience of potential buyers for your product. Your target audience will be smaller than that, of course, but it will still be extensive.
Amazon offers marketing tools like various formats of PPC ads, which help sellers promote their products and brands to shoppers who are actively searching for related items.
Key steps include creating a competitive offer and an optimized product listing, using advertising, gathering reviews and monitoring the relevant metrics to optimize your listing or ads if necessary.
If your listing is not optimized, its chances of ranking high in the relevant category search are much lower, and so are the chances of a successful product launch.
Utilizing Amazon advertising helps promote your products directly on the platform and reach customers actively looking to make a purchase.
To create an Amazon Storefront, you need to have a Professional Selling Plan on Amazon and be enrolled in Amazon's Brand Registry. This gives you access to tools like the Store Builder, which you'll use to create your store.
After submitting your Amazon Store for publishing, it typically goes through a moderation process that takes several days. If your design violates any of Amazon's creative guidelines, the store may be denied. Once approved, your Store will be immediately visible to Amazon customers.
Reviews increase your product's credibility, improve conversion rates, and boost visibility on Amazon.
