New Sponsored Brands Feature Brings Forecasting Tools to the Advertising Console
What’s the New Sponsored Brands Feature?
Amazon has introduced a forecasting feature for Sponsored Brands within the advertising console. This new tool estimates the impressions and clicks your campaigns might achieve based on settings like budget, bid, and targeting. Impression estimates provide an approximate number of times your ad could appear, while click forecasts predict how often they might be clicked.
This functionality is available to users when setting up campaigns with the “Drive page visits” objective. It relies on advanced machine-learning models, which analyze historical campaign data with similar parameters.
* Note: these forecasts aim to provide guidance, not a guaranteed outcome.
How Does This Help Advertisers?
This feature equips advertisers with predictive insights to refine their campaigns before launch. With it, users can anticipate potential reach and engagement by reviewing estimated ranges of impressions and clicks. Adjustments to key elements, such as budget or targeting, will dynamically update the forecasts, offering a clearer picture of how different configurations may impact performance. This level of foresight allows advertisers to make smarter, data-informed decisions.
Where Is This Available?
The new forecasting tool is accessible in several regions worldwide, including:
1. North America: United States, Canada, Mexico
2. South America: Brazil
3. Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Poland, Turkey, Netherlands, Sweden
4. Middle East: Saudi Arabia, United Arab Emirates, Egypt
5. Asia Pacific: Australia, India, Japan, Singapore
Who Can Use the Feature?
This functionality is available to both vendors and sellers, ensuring a wide range of advertisers can benefit from better campaign planning.
Where to Find the New Sponsored Brands Feature?
The forecasting tool is readily available through the Amazon Ads console.
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