Amazon Listings Quality
Checker
We'll Help Your Listings Reach Their Full Potential
ACHIEVE TOP RANKINGS WITH OUR AMAZON
LISTING QUALITY CHECK TOOL
Listings are the ultimate destination for every Amazon visitor, even if not the first. Whereas you can try to grab people’s attention with eye-catching ads or one-of-a-kind Amazon stores, in the end, everyone finds themselves on a product description page. That is where they learn about the product and make the only decision that matters – to buy or not to buy. The main purpose of a listing is to encourage people to make the buying decision by being as presentable and informative as possible.
However, many listings reach the opposite effect and deter people from even considering the purchase. All due to their poor quality.
IMPROVE AMAZON LISTINGS USING OUR QUALITY CHECKER
Amazon Listings Quality Checker is a tool that analyzes Amazon listings according to 10 parameters and displays the numeric value of their performance on a scale from 0 to 100. It’s a part of our Brand Growth Accelerator tool that can help you identify underperforming listings to improve as well as well-performing listings to promote.
HOW IS AMAZON LISTINGS QUALITY CHECKER HELPFUL?
Our BGA Listings Quality Checker gives you one of the most valuable commodities in the 21st century – information. Information you can use for making decisions, information that will tell you what you are doing right and what you are doing wrong. At the end of the day, it will allow you to reach two goals.
Earn More
An optimized listing is the foundation of any Amazon seller’s success. There are two reasons for that. Firstly, an optimized listing meets the demands of customers, giving them all the information they may need to make a buying decision. Secondly, it meets all the standards of Amazon in terms of helpful content and in return is more likely to be favored by its search algorithms. Our Amazon Listing Quality Checker will tell you which elements of your listing need to be optimized, so you’ll know exactly what to do.
Waste Less
There is also another benefit that sounds less exciting but has the same value nonetheless. How can our Listings Quality Checker help you waste less? If a listing is poorly optimized, the chances are people won’t buy anything from it even if the product itself is good, for they have no way of knowing for sure. Advertising these products might end up taking more resources than it brings. If you don’t plan to optimize these listings, you can at least exclude them from your advertising efforts.
HOW IS AMAZON LISTING QUALITY SCORE CALCULATED?
Amazon Listing Quality Score (LQS) is calculated based on 10 quantitative and qualitative listing parameters that affect the sale probability on Amazon. Each parameter is rated on a ten-point scale. The parameters are as follows:
Product Title
- Whether the title contains enough information for the customer to click on the listing.
- Whether the character limit is exhausted.
- Whether the character limit is optimal for all the placements.
Product Description
- Whether the product description contains all relevant keywords.
- Whether the character limit is exhausted.
Bullet Points
- Whether the bullets are descriptive enough for the customers to make the buying decision.
- Whether the character limit is exhausted.
- Whether the bullets correspond to Amazon’s best practices.
Image Quantity
- Whether a product listing has a sufficient number of pictures.
- Whether images show the products from different angles.
EBC/A+ Content
- Whether EBC/A+ Content has all important modules with specific product information.
- Whether product and brand benefits are highlighted.
- Whether EBC/A+ Content includes comparison charts and tables to maximize catalog coverage and cross-selling.
Image Quality
- Whether all images follow the Amazon technical guidelines, like image size and file formats.
- Whether the resolution of images is good enough for the customers to use the zoom function.
Videos
- Whether a product has a product video on a listing.
- Whether videos correspond to Amazon product video requirements.
SEO & Reviews
- Whether the listing has the appropriate high-volume keywords.
- Whether the product is listed under the most appropriate Amazon category.
- The number and star rating of the reviews on the listing.
Variations
- Whether a product has a product video on a listing.
- Whether videos correspond to Amazon product video requirements.
LISTING QUALITY CHECKER STRUCTURE
Perfomance
Average Listing Quality Score
Our summary table illustrates the average performance of your listings on Amazon. It accounts for the average Listing Quality Score, the number of reviews on every listing and the Amazon Seller Rank. You can adjust the period to see the progress or regress of your listings over time.
Quality
Number of Listings
Located below is the summary chart that illustrates the number of listings in each quality range.
Type
Brand Listings Overview by Type
The chart is followed by a table with more detailed information on the listing issues. It illustrates how many of your listings lack or suffer from a particular problem.
Score
Brand Listings Score Overview
The final element of the page is the detailed report on each one of your listings with links to Amazon. It contains technical product information like ASIN and UPC as well as the list of issues relevant to this product’s listing and its LQS.
LISTING QUALITY SCORE REPORT
IS AVAILABLE FOR BOTH AMAZON AND EBAY LISTINGS
Subscribe to our Brand Growth Accelerator and get UNLIMITED access to Amazon Listing Quality Checker and 4 MORE tools designed for vendors.
OUR BRAND GROWTH ACCELERATOR PACKAGE INCLUDES:
Amazon Listing Quality Checker
MAP Monitoring
Sellers Analytics
Sales and Inventory Control
Unauthorized Sellers Monitoring
FAQ
The Amazon Listings Quality Checker is a tool that analyzes Amazon listings across 10 parameters, providing a numeric performance score from 0 to 100.
This tool offers valuable insights by highlighting the strengths and weaknesses of your Amazon listings. By understanding what aspects of your listings are well-optimized and which ones require improvement, you can make informed decisions to enhance listing quality, thereby increasing the chances of making a sale.
The tool evaluates listings based on 10 key parameters: Product Title, Bullet Points, Product Description, EBC/A+ Content, Images Quantity, Image Quality, Videos, Variations, SEO, and Reviews. Each parameter is assessed on a ten-point scale.
Optimized listings meet customer demands more effectively and make use of Amazon's Best Practices, which in turn increases their likelihood of being favored by Amazon's search algorithms. This results in higher visibility, better conversion rates, and ultimately, increased sales.
Access to the Amazon Listings Quality Checker is available through a subscription to our Brand Growth Accelerator. This subscription not only provides unlimited access to the Listings Quality Checker but also includes four more tools designed to support vendors in various aspects of their business.
Apart from the Listings Quality Checker, the subscription grants access to MAP Monitoring, Sellers Comparison, Sales and Inventory Control, and Unauthorized Sellers Monitoring.
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