Amazon Brand Registry
Beat the Competition Under the Aegis of Amazon Brand Registry Program
PROTECT YOUR BRAND WITH AMAZON REGISTRY
Amazon Brand Registry is a suite of tools designed to assist brands with protecting their intellectual property and product content from infringement. The program grants a brand direct control over all their detail pages and gives access to advanced security tools. Additionally, it greatly expands the seller’s marketing and advertising toolkit, allowing you to utilize Amazon’s potential to the fullest.
ENROLL IN BRAND REGISTRY AND GET ACCESS TO AMAZON STORES & A+ CONTENT
Elevate your brand presence with enhanced product descriptions, a customizable storefront, and a strategic approach that boosts sales and improves search rankings. Enroll today and enjoy the incredible benefits our partners have experienced by accessing Amazon Stores and A+ Content.
35%
Higher Sales
when brands create a custom Amazon Store, allowing better customer navigation and showcasing their full product range
3X
Higher Customer Retention Rates
after brands launched an Amazon Store, encouraging brand loyalty through a cohesive brand experience
30%
Growth in Repeat Customer Purchases
driven by the cohesive and familiar shopping environment of a brand’s Amazon Store, which fosters loyalty and encourages return visits
10%
Boost in Conversion Rates
from integrating basic A+ content, enhancing the shopping experience with rich images and detailed descriptions
22%
Increase in Customer Engagement
thanks to infographics and product feature highlights in A+ content, reducing customer confusion and increasing purchase confidence
8%
Sales Growth
by incorporating basic A+ content, which adds structured text and enhanced visuals to product pages, making it easier for customers to understand product benefits
SECURE YOUR FUTURE WITH AMAZON BRAND REGISTRY
Brand Protection
Unscrupulous sellers may harm the reputation and sales of your products in numerous ways. They can sell counterfeit versions of your products, engage in false advertising or even alter the contents of your listings. The potential issues are equally numerous: customer dissatisfaction, loss of sales, Amazon ranking downgrade and legal issues won’t be long in coming. Enrolling in Amazon Brand Registry safeguards your brand against these threats. The registry helps prevent counterfeit product sales and unauthorized changes to listings. It also enables you to take swift action against infringers, thereby preserving your reputation and ensuring a safer shopping experience for customers.
Authority and Trust
The line between registered and unregistered Amazon sellers might not be immediately visible, but it becomes pretty apparent when legitimacy is concerned. The status of a registered brand works miracles to your brand’s authority and trustworthiness. Customers tend to view such brands as more legitimate and transparent, which helps build trust and loyalty. High conversion rates, repeat purchases and positive word-of-mouth recommendations are all benefits of such a status. In addition to that, Amazon has a separate Seller Support team for those enrolled in the Brand Registry Program. It’s another marker that proves Amazon’s recognition.
Comprehensive Analytics
Brands enrolled in Amazon Brand Registry have access to in-depth analytics that provide useful insights on a wide range of metrics. This goes way beyond what regular sellers receive, offering more detailed info on customer behavior, sales performance, advertising effectiveness and overall brand visibility. Given that information has become the most valuable resource, letting volumes of it slip away sounds like a big waste. Data-driven decisions prove to be more productive, and it’s much easier to detect growth opportunities when you have the full picture.
Expanded Toolkit
Enrollment in Amazon Brand Registry opens the door to a multitude of additional benefits and tools. Registered brands gain access to A+ Content, Amazon Storefronts, Sponsored Brand and Display Ads, Amazon Posts, Amazon Vine, Brand Catalog Manager and many other tools (we elaborate on these benefits further into the page). If you want to leverage every opportunity to boost conversions and build brand loyalty, we strongly recommend against missing out on so many of them.
AMAZON BRAND REGISTRY REQUIREMENTS
Brand Registry is a program only meant for brand owners. You need to meet Amazon Brand Registry Requirements and won’t be able to enroll if you simply resell items from other brands.
Trademark
Trademark Eligibility
A registered trademark is essential. It must be either active or pending, and recognized in a country supported by Amazon.
The trademark must be either a text-based mark (word mark) or an image with words, letters, or numbers (design mark) approved by government intellectual property (IP) offices.
You can join Brand Registry even if your trademark application is still pending, as long as it was filed through Amazon IP Accelerator ↪
Details
Additional Information
Prepare the following details before starting the enrollment process:
✔ Brand Name: Make sure it matches exactly with your registered trademark.
✔ Logo: A clear image of your brand’s logo.
✔ Product Categories: The product categories your brand falls under.
✔ Product Images: Images of your product or its packaging with the brand name permanently affixed using methods like printing, sewing, engraving, or etching. Stickers, removable labels, or stock images are not accepted.
✔ Website and Distribution Info (if applicable): This helps Amazon verify your brand’s authenticity.
Need Help With Brand Protection on Amazon?
HOW TO ENROLL IN AMAZON BRAND REGISTRY
1. Begin by logging into your existing Brand Registry account ↪, hover over “Manage” and click on “Enroll a Brand”.
2. Select either “I have a pending or registered trademark” or “I don’t have a trademark”. If it’s second option, get started with IP Accelerator ↪ and connect with Amazon’s network of trusted law firms.
1. Brand Name
✔ Match the name exactly as registered in your trademark application, including capitalization, spaces, and special characters.
2. Brand Logo
✔ Upload a high-resolution logo on a white or transparent background.
✔ If no logo exists, submit a clear image of your brand name instead. Do not upload product images.
3. Trademark & Serial Number
✔ Select the office where your trademark is registered from the dropdown menu.
✔ Enter your registration or serial number exactly as it appears on the trademark certificate.
Some offices allow automatic verification through a “Verify” button. For others (e.g., IPA, IMPI, UAEME), enter local registration numbers as required.
4. Trademark Ownership
Choose one:
✔ “I own the trademark” if you’re the sole owner.
✔ “Authorization letter” if you have written permission from the trademark owner.
✔ “Licensee agreement” if you have a contract allowing trademark use.
Provide accurate details about your relationship with the brand:
1. Categories
✔ Select at least one category that applies to the products your brand sells.
2. ASINs (Optional):
✔ Add ASINs for products sold under your brand name.
3. Brand Website (Optional):
✔ Enter your website’s URL if it matches your brand name and is live (sites under construction or unrelated to the brand are not acceptable)
4. Other E-Commerce Sites (Optional):
✔ Include links to other platforms where your brand is sold or to your Amazon storefront.
5. Product Images:
✔ Submit at least one clear, high-quality photo of your product or its packaging.
✔ Ensure your brand name is permanently affixed (e.g., sewn, engraved, printed). Mock-ups or altered images are not accepted.
6. Business Relationship with Amazon:
✔ Sellers: Select this if you have a Seller Central account.
✔ Vendors: Choose this if you sell to Amazon via a Vendor Central account (you’ll need your 5-character vendor code).
✔ Neither: Pick this if you don’t have a Seller or Vendor Central account.
Complete this section to enable proactive brand protections:
1. General Information:
✔ Upload a document qualifying you as a manufacturer (optional).
✔ Provide proof of arrangement with a third-party manufacturer (required). This could include recent invoices from the past 6 months showing your brand’s products. Ensure sensitive data, like pricing, is hidden.
2. Distribution Information:
✔ Answer questions about your brand’s distribution network to enable protections.
3. Licensee Information:
✔ Provide licensing details to ensure proper safeguards for your brand.
After submitting your Brand Registry application, Amazon reviews it and may send a verification code to the trademark correspondent listed on your record. Contact the correspondent to get the code and submit it within 10 days via your Brand Registry account under “Manage > Brand Applications.”
You can track your case under the “Case ID” section in the dashboard. Once the code is submitted, your application will go through final evaluation — no further action is needed.
WHAT BENEFITS DOES AMAZON BRAND REGISTRY GRANT?
Amazon Brand Registry offers a suite of tools and features that provide immense value to brand owners, helping them protect their intellectual property, enhance their brand visibility, and optimize their selling strategies. Here’s a deep dive into the benefits of these features:
Amazon A+
Access to A+ Content
Amazon Brand Registry users gain access to A+ Content, which allows for creating interactive and enriched content for product listings. This includes several customized modules such as charts and lifestyle images that come in very handy for highlighting unique selling features and conveying brand stories.
A+ Content has been shown to increase conversion rates on listings by at least 7-11%, which makes it a proven performance booster.
Store
Amazon Storefront
Amazon Storefront allows brands to create a mini-version of their own website directly on the platform. With an Amazon Store, brands can showcase their product catalog in a customizable and organized manner and even add videos under the images on their listings, demonstrating their products in action.
Amazon Storefront doesn’t display any ads from your competitors, which makes it much easier to win customers’ undivided attention.
Amazon Ads
Sponsored Brand and Display Ads
Registered brands gain access to Sponsored Brand and Display Ads. Sponsored Brand Ads appear at the top of detail pages, increasing product visibility and driving discovery.
Sponsored Display Ads can attract new customers, increase traffic to your listings and promote cross-selling. Using a combination of these ad formats is sure to bring about a significant increase in conversion rates
Catalog Manager
Brand Catalog Manager
Brand Catalog Manager provides information on potential pricing competitiveness, Prime eligibility, in-stock rate, listings needing A+ content or missing detail page items, listings with less than five reviews, and any negative reviews on the brand. It is a comprehensive tool for gathering data on and managing product listings.
A/B Testing
Manage Your Experiments
This tool allows registered sellers to run A/B tests on their A+ content, product titles, and product images. By comparing two versions of content, you can determine which one performs better and make relevant adjustments, ultimately driving more customers, conversions and sales.
Posting
Amazon Posts
This feature is akin to a social media feed within Amazon, allowing brands to repurpose existing content to engage relevant audiences and boost product visibility. It is a powerful tool for enhancing brand awareness and engagement.
Vine
Amazon Vine
Amazon Vine facilitates unbiased communication between selected reviewers and enrolled sellers. Brands can submit their products to get reviews, which is beneficial for ranking in the Amazon search and guiding potential buyers.
Virtual Bundle
Virtual Bundles Tool
Available to brand-registered US sellers, this tool allows users to bundle 2-5 complementary products to be sold from a single product detail page. Bundles often come with discounts, which can persuade reluctant customers to make a buying decision.
DISCOVER
HOW WE CAN HELP YOU PROTECT YOUR BRAND ON AMAZON
Our team will handle the initial application to the Amazon Brand Registry program and manage the tools provided by it
Frequently asked questions
What is Amazon Brand Registry?
Amazon Brand Registry is a suite of tools designed to help brands protect their intellectual property and product content from infringement. It gives brands direct control over their detail pages, offers advanced security tools, expands marketing and advertising capabilities and provides access to comprehensive analytics.
How Do I Register a Brand on Amazon?
To register a brand on Amazon, you need to create an account on the official Brand Registry Portal and provide the required information, including a brand name with an active registered or pending trademark, images of your trademark on products or packaging, trademark registration number or application number and a list of product categories and countries where your brand is manufactured and distributed.
How Long Does Amazon Brand Registration Take?
The verification process for Amazon Brand Registry usually takes 2 to 10 days. Once you’ve submitted all the required information, Amazon will validate it and send a unique code to the public contact listed on your trademark registration.
After the code is verified, Amazon will activate your Brand Registry account within 1-2 working days.
Why is Enrolling in Amazon Brand Registry Important?
Amazon Brand Registry is a vital tool for brand protection. It helps safeguard your brand against counterfeit product sales, unauthorized changes to listings, false advertising and other threats.
It also enhances your brand’s authority and trustworthiness, provides comprehensive analytics for data-driven decisions and grants access to additional benefits and tools to boost conversions and build brand loyalty.
Can I Register a Brand on Amazon if I’m not a Brand Owner?
No, Amazon Brand Registry is only meant for brand owners. You need to meet the requirements and have an active registered or pending trademark for your brand to enroll in the program.
How Can I Delegate Work to Others Through Amazon Brand Registry?
If you want to delegate work to dealers, partners or contractors, you can share the Rights Owner Role with them. This grants them access to the tools provided by Brand Registry. You can assign the Rights Owner Role by going to your Brand Registry Account settings and inviting users via email.
How To Check the Status of my Amazon Brand Registry Application?
To check the status of your Amazon Brand Registry application, go to the Brand Applications dashboard in your account. Look for the section labeled “Case ID” to find the full case number tracking your application.
Click on the case number to open it. Once open, select “Reply” and enter the verification code provided by your trademark correspondent to proceed.
