AMAZON BRAND LAUNCH
Launch your Brand on Amazon with splendor
There are quite a number of milestones a seller passes along their journey, but Launching a Brand is arguably one of the most important ones. Presenting your business to the world is an unforgettable experience, but it is also a highly responsible task. Whether it will lay the foundation for your future success or hinder it depends on how thorough you are in this endeavor.
WHAT IS AN AMAZON BRAND LAUNCH?
An Amazon Brand Launch is the process of introducing a new brand on Amazon’s marketplace. In addition to technical launch, it also includes building a strategy to effectively establish and promote the brand to Amazon’s customer base.
WHY DO YOU NEED TO REGISTER YOUR BRAND?
An Amazon Brand Launch is the process of introducing a new brand on Amazon’s marketplace. In addition to technical launch, it also includes building a strategy to effectively establish and promote the brand to Amazon’s customer base.
Brand Protection
If you plan to sell an original product, there is always the risk of gray market sellers exploiting your creativity. Registering your brand with Amazon protects you against counterfeiters and unauthorized sellers. With that level of support, you can rest assured your brand's reputation remains untarnished and customers receive authentic products.
Access to Advanced Marketing Tools
Registered brands have access to advanced marketing and advertising tools: Sponsored Brands, Sponsored Display and Amazon DSP. These tools are indispensable when it comes to building brand awareness and spurring customers’ decision-making. Standard ad options, while far from being ineffective, can’t keep up with them.
Optimized Product Listings
A listing has about a second or two to catch customer’s attention. Brand-registered sellers can create A+ Content for their listings, which enables sellers to create more presentable and comprehensive listings. This can significantly increase conversion rates by granting customers a better understanding of the product.
Brand Analytics
Amazon provides registered brands with detailed analytics reports, offering insights into customer behavior, product performance and market trends. There is no such thing as useless sales data, and you can get your hands on more information to shape your marketing strategy and improve your product offerings.
Brand Storefront
Presenting your brand and products in an appealing way is one of the mainstays of a seller’s success. A registered brand can create its own Amazon Store, a dedicated digital space that showcases your entire product range, promotions and brand story. It offers a ton of benefits and favorably sets you apart from the competitors.
Transparency and Trust
Finally, registered brands are usually seen as more trustworthy by customers. Nobody wants to risk their money by dealing with dubious sellers. But being officially recognized by none other than Amazon itself boosts the perceived legitimacy and accountability of your brand.
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HOW TO PREPARE FOR A BRAND LAUNCH?
All the talks about a brand needing to solve a problem or deliver a message are not just idle chat. Every brand needs to have a character and a mission, preferably something in addition to earning money. What problem can you solve? What sets you apart from countless similar brands? Why should people spend their time learning about your products? The identity of your brand is the core, the image that your business projects to customers. Everything from your logo and color scheme to your brand story and values contributes to people getting interested in what you have to offer. This identity should be unique and consistent and, most importantly, resonate with your target audience.
Speaking of audiences, you need to know yours. Behavioral patterns vary significantly among different groups of people. Age, education, income level and another dozen distinguishing factors all determine how people interact with your products. Understanding their needs will enable you to create a product that solves their problems. Understanding their preferences will enable you to choose marketing strategies that meet their expectations. You can always do it after the launch, but doing so beforehand will save you a lot of resources.
A successful launch requires a well-planned strategy. That’s a low-hanging fruit we’ve plucked, but having a plan is better than not having a plan. You need to think through everything that happens before, during and after the launch. The date of launch, sales targets, pricing strategy, customer support, returns – the list is quite extensive. You can use the time before the launch to learn from your competitors or gather feedback from a control group to build a more effective communication strategy. You should also be prepared to wait. Amazon is a slow starter, but it gains momentum pretty fast. The earlier you start, the sooner you’ll see the results.
The content on your Amazon listings can make or break your game. Imagine having identified the most suitable marketing strategy only to see it fail because the content was mediocre or confusing. The texts should be informative and unambiguous, and the images and videos should be eye-catching and crisp. In short, your content should be pleasant to interact with. But ensuring all that is only half the deal. Your content also needs to be SEO-optimized to have a chance to catch the customer’s eye. Combining the two approaches will maximize your chances of having a successful Amazon journey.
Ensuring your launch doesn’t remain unnoticed is a very intuitive thing to do. Nobody wants to see the luster of their products remain unnoticed, especially when so much effort was made to make them shine. Promotional activities are pivotal if you want your goods to reach the customer’s eyes. Amazon has all sorts of ads to help you in this task. If your brand’s story started before Amazon, use social media or email newsletters to encourage your existing customers to interact with new listings and make orders. Amazon won’t assist you unless you ask it to.
HOW TO LAUNCH YOUR OWN BRAND?
Step 1: Create an Amazon Seller Account
Visit Amazon’s website and click on “Sell on Amazon” at the bottom of the page. You will be redirected to a new page where you can begin the process of creating your account. Provide the necessary information such as your business name, address and contact information.
Step 2: Enroll in Amazon Brand Registry
Enrollment in Amazon Brand Registry grants all the benefits we’ve highlighted above. But before you can apply, you need to make sure you meet the eligibility requirements, and they are quite numerous. If you are good to go, proceed to the Brand Registry page on Amazon and follow the instructions to enroll.
Step 3: Create Your Product Listings
Once your account is set up, you can start adding your products. Go to your seller dashboard, click on “Inventory”, then select “Add a Product”. You’ll need to provide detailed information about your product: title, bullet points, description, price and images. Make sure your listings are SEO-optimized to increase their visibility.
Step 4: Set Up Fulfillment Method
Decide whether you want to handle shipping yourself (Fulfillment by Merchant) or if you want Amazon to handle it for you (Fulfillment by Amazon). If you choose FBA, you’ll need to send your inventory to Amazon’s fulfillment centers. The latter is a more preferable choice as it spares you the headache of having to monitor everything yourself.
Step 5: Launch Your Products
Once your listings are live, promote your products through various methods such as Sponsored Products ads, social media advertising, or email marketing. Monitor your sales and customer reviews to identify any areas for improvement. At this point, you can consider your brand launched.
if you need a reliable helper in Brand Launch
WHY TO TURN WEBY?
We at WebyCorp have been working with Amazon for years now and had enough time to learn its ins and outs. Within that time, we’ve amassed ample knowledge and expertise in a wide variety of Amazon-relevant fields, like advertising, listing and search engine optimization, working with analytics, you name it. We understand the complexities of the Amazon platform and are well-versed in best practices for Amazon Brand Launches. If you’re seeking a team of seasoned professionals to make your Amazon Brand Launch not only impactful but also effective, WebyCorp is at your service.
At WebyCorp, we put great value in the relationships we build with our partners. As part of this commitment, we offer continuous support even after your brand has been launched on Amazon. It might be hard to wrap your head around every single aspect that needs to be accounted for. We are ready to share this trial with you.
The WebyCorp team is a dynamic blend of professionals whose varied fields of expertise allow us to thrive on Amazon. This diversity fuels our ability to generate innovative and effective strategies that deliver tangible results. However, we don’t have a Brand assembly line. Launching a Brand on Amazon is no cakewalk. No other service requires so much effort and careful consideration, not to mention the scope of work that needs to be done. Nonetheless, we are ready to help you cut that gem of an idea you have.
We recognize the obligations that come with the trust our partners put in us. Our team holds a deep respect for timelines and is unwavering in our commitment to deliver on our responsibilities promptly. We will assist you in every step of the Amazon Brand Launch and make sure your launch becomes a solid foundation for your future success.
DISCOVER HOW WE CAN HELP TO LAUNCH YOUR BRAND
Our team will guide you through every step of the Amazon Brand Launching process.
FAQ
An Amazon Brand Launch is the process of introducing a new brand on Amazon's marketplace. Apart from the technical launch, it involves building a comprehensive strategy to establish and promote the brand effectively.
Launching your brand on Amazon offers a plethora of benefits such as brand protection and access to advanced marketing tools, optimized product listings, brand analytics and a dedicated brand storefront. It also enhances your brand's transparency and trustworthiness.
When you register your brand with Amazon, it helps safeguard against counterfeiters and unauthorized sellers. This ensures that your brand's reputation remains intact and customers receive authentic products.
Registered brands have access to advanced marketing tools like Sponsored Brands, Sponsored Display, and Amazon DSP. These tools are crucial for building brand awareness and influencing customers' purchasing decisions.
Creating a brand story involves defining your brand's core values, personality, and unique selling points. Then, you weave these elements into a compelling narrative that resonates with your target audience.
As a registered brand, you can create A+ Content for your product listings. This allows you to provide more detailed and attractive information about your products, leading to higher conversion rates.
Amazon provides comprehensive analytics reports to registered brands. These reports offer valuable insights into customer behavior, product performance and market trends, which can help shape your marketing strategies and improve your product offerings.
Being officially recognized by Amazon significantly boosts the perceived legitimacy and accountability of your brand, making it more trustworthy in the eyes of customers.
Preparation for a brand launch involves determining your brand identity, identifying your target audience, developing a launch strategy, creating engaging and optimized content and ensuring visibility through promotional activities.
