Amazon A+ Content Design
Rise Above the Competitors with our Amazon A+/EBC Content Services
ENHANCE YOUR LISTINGS WITH OUR A+ CONTENT SERVICES
Both A+ Content and Enhanced Brand Content (EBC) empower brand owners to create visually appealing product descriptions for their Amazon listings, offering their potential customers a deeper look at their products. A+ Content and Enhanced Brand Content work the same and look the same. The main difference between them is that A+ feature is available for Vendor Central merchants and allows 5 A+ modules, while EBC is for Seller Central merchants and brands registered and authorized within Amazon Brand Registry and allows 7 A+ modules.
Why do you need A+ content/EBC? Let’s just say that without these features, sellers are restricted to 2,000 character descriptions with no room for engaging imagery or graphics. And let’s face it, nobody wants to sift through a monotonous block of text when shopping online!
Essentially, A+ and EBC aim to give you more control over your listing design, allowing you to strategically craft your A+ Page to reel in potential customers and boost conversion rates.
Importance Of A+ Content
Amazon A+ Content consistently delivers impressive results soon after implementation. Experience enhanced product presentation, increased customer engagement, and improved conversion rates with our expertly crafted A+ Content services. Elevate your brand on Amazon with visual storytelling that boosts sales and customer loyalty.
10%
Uplift in Sales
Volume
from leveraging Premium A+ content with interactive and high-quality video features, appealing to customer emotions and building brand trust
12%
Increase in Conversion Rates
for products with Premium A+ content, thanks to the enhanced visual storytelling and multimedia elements that foster trust and highlight product uniqueness
33%
Higher Engagement
when using enhanced multimedia elements in Premium A+, leading to increased time spent on the product page and boosting conversion
Elevate Your Amazon Listings with A+ Content
Unlock the full potential of your Amazon listings with our A+ Content services. Experience a significant boost in customer engagement and sales performance, just like our successful clients have.
- Enhanced Product Presentation
- Increased Customer Engagement
- Improved Conversion Rates
What is EBC / A+ Content?
Amazon A+ Content, previously known as Enhanced Brand Content, is a tool within Seller Central, designed for brand owners seeking to elevate their product descriptions. With A+ Content, you can create visually appealing Amazon listings that go beyond plain text.
Without A+ Content, you’re limited to plain text with a 2,000-character cap and no option to include images or graphics. And nobody enjoys reading through a dull, text-heavy block of information!
Features of Amazon A+ Content
✔ Custom Headers and Images – catch your customers’ attention with custom headers that highlight your product. These visually appealing headers help you engage shoppers and stand out from competitors.
✔ Bulleted Feature Lists – use A+ content to create simple, bulleted lists that outline your product’s features and benefits. These easy-to-read details give buyers the confidence to choose your product, knowing exactly what they’re getting.
✔ Unique Image and Text Layouts – shoppers on Amazon want to see how a product looks and works. With unique image and text layouts, you can showcase your product visually while sharing key information about your brand.
✔ Product Comparison Charts – help buyers make informed decisions with product comparison charts. These charts clearly outline each product’s features, ensuring customers find the perfect fit for their needs.
Visuals that Speak Louder Than Words
Don’t underestimate the power of strong visuals – customers judge your listings in seconds. Reach out now to make your product page a memorable experience!
ELEVATE YOUR BRAND WITH A+ CONTENT
Unique Shopping
While basic A+ Content can increase conversion rates by 3-10%, the Amazon Premium A+ feature can boost conversion by up to 15%.
Brand Reputation
Much like standard A+, Premium A+ Content includes image keyword fields that can positively influence your Amazon SEO. As several modules allow for more image usage, you gain extra room to amplify your search engine optimization results.
Customer Trust
With Premium A+ Content, you can upload two versions of each image per module – one for desktop and one for mobile. This ensures your content is easily readable and viewable across all devices.
Conversion Boost
Unique to Premium A+ Content are modules that offer interactive elements that drive higher engagement and interest in your products.
Product Discoverability
Unique to Premium A+ Content are modules that offer interactive elements that drive higher engagement and interest in your products.
Brand Recognition
Unique to Premium A+ Content are modules that offer interactive elements that drive higher engagement and interest in your products.
ELEVATE YOUR BRAND WITH A+ CONTENT
If you choose to entrust enhancing the content of your listings to Weby Corp, here are the A Plus services you will enjoy:
Design
A+ Detail Page Design
We craft a well-organized product page that makes it simple for customers to find the information they need. Through strategically designed EBC templates, we ensure your products are displayed in a way that encourages customers to make a purchase.
Copywriting
Creative Copywriting
Our content writing team creates product descriptions that resonate with readers and accurately reflect your brand story and unique selling points. We create enhanced content that drives traffic, engages customers, and highlights what makes your product stand out.
Product Images
Image Optimization
We fine-tune your images to be A+ ready, ensuring the right sizes and pixel quality. Using the latest tools, we enhance your product images, and if needed, we can create lifestyle composite images by seamlessly integrating your product into a professional stock photo.
Product Comparison
Comparison Charts
Our team designs informative comparison charts that contain all the important details that effectively persuade potential customers to opt for your products.
Support
Uploading & Monitoring
We handle all aspects of Amazon EBC submission via both Seller Central and Vendor Central. Additionally, we provide continuous assistance and valuable editorial feedback to ensure your content is optimized and effective.
OUTSOURCING A+ CONTENT SERVICES FROM WEBY IS ADVANTAGEOUS
With more than a decade of experience assisting brands in creating and delivering top-notch content, Weby Corp prides itself on being an expert in Amazon Enhanced Brand Content design. Our services go beyond just making your product page look good – we aim to help you carve out a unique brand identity and strengthen your Amazon presence.
Basic
$60 / Listing
Key Features:
- Managing and performing all uploads.
- Oversee and apply necessary edits.
- Refresh marketing content for all items in your catalog.
- Includes 2 revisions within 30 days.
- Delivery Time – 14 days.
Pro
$90 / Listing
Everything in Basic, plus:
- Design eye-catching banners using professional software.
- Create visually striking product images and graphics.
- Highlight product benefits through custom header points and descriptions on images.
- Ensure all images align with Amazon’s formatting guidelines.
Prime
$110 / Listing
Everything in Pro, plus:
- Craft a captivating brand story, detailing its history and unique qualities.
- Highlight product benefits in a clear, engaging way for customers.
- Create high-impact copy that adheres to Amazon’s guidelines (concise, keyword-rich, free of restricted vocabulary, etc.)
WEBY'S A+ CONTENT EXAMPLES
FAQ
What is Amazon A+ Content?
Amazon A+ Content allows sellers to enhance their product descriptions with rich text, high-resolution images, and other multimedia elements. It includes A+ Amazon content modules to provide a more detailed and visually appealing description of your products.
What’s the Difference Between Amazon A+ and A++?
Amazon A+ Content allows sellers to include additional images and text placements to better describe their products.
On the other hand, Amazon A++ (also known as Premium A+) is a more advanced version that offers additional modules, including interactive displays and video capabilities, as well as up to 7 modules per page, full-width media, and mobile-optimized layouts.
| Feature | Basic A+ | Premium A+ |
|---|---|---|
| Modules Per Page | Up to 7 | Up to 7 |
| Visual Size/Width | Limited (970px max) | Full-screen (1464px max) |
| Videos | None | Multiple video modules |
| Interactive Features | None | Hotspots, navigation carousel, QA section, comparison tables, |
| Mobile Optimization | One design fits all | Separate mobile and desktop versions |
What’s the Difference Between A+ and EBC (Enhanced Brand Content)?
A+ and EBC are essentially the same thing. However, A+ was previously a term used for vendors, while EBC was for third-party sellers. Since 2019, Amazon has unified these services under the name “A+ Content.”
The only difference left is that an A+ Page created through Vendor Portal can contain only 5 modules per page and the original product description, while an A+ Page created through Seller Central can contain up to 7 modules per page and no original product description retained.
Can A+ Content Increase Sales?
Yes, it can. Amazon has reported that adding A+ Content can increase sales by about 5.6% on average. That said, results depend on the quality of your content, how well your products meet customer needs, and your competition.
Can you Edit A+ Content After It’s Live?
Absolutely. Head to the A+ Content Manager under the “Advertising” tab in Seller Central. Find the listing you want to update, make your changes, and submit it again for approval.
Does Google Index A+ Content?
Yes, both the text and images in your A+ Content can be picked up by Google. Still, your main focus should be on creating content that engages your audience, not just gaining visibility.
Does Amazon Index A+ Content?
No, Amazon doesn’t index A+ Content for search. That means you don’t need to stress about stuffing keywords into it. Instead, focus on making the content appealing and helpful for your audience.
What is the A+ Content Manager?
It’s a tool on Amazon that helps sellers design and manage their A+ Content. It comes with easy-to-use templates and design options to create eye-catching listings. You can also track how your content is performing, like seeing clicks, views, and conversions.
